Opelika Ford Chrysler Dodge Jeep Ram

Let me begin by saying I haven’t encountered an employee at this location who has ever appeared rude or confrontational. However, I dropped off my 2019 F-150 over 5 weeks ago (6/4) to have apparent sudden t at this location who has ever appeared rude or confrontational. However, I dropped off my 2019 F-150 over 5 weeks ago (6/4) to have apparent sudden transmission issues diagnosed. I had no idea what kind of timeline to expect as far as a turnaround diagnosis, but I was happily informed upon dropoff that I could expect a call back in a couple days because it was as simple as a road test and computer plug in that would let me know what was going on in detail. Fast forward to the end of the following week, still no answer so I called back myself. I was then told no one had looked at my truck yet but it would certainly be in the shop that afternoon and I’d get a call no problem. As you can imagine I didn’t hear a thing from them, so I waited another full week to call back when I was told the SAME excuse. When I asked to speak with the service manager they supposedly noted down my information and said he’d call to go over my concerns. After several more days had passed with no update over the phone, I drove to the physical service desk and asked to speak with my service advisor who then informed me my truck had just come off the lift and needed a brand new transmission. While I had feared this all along, I was prepared and agreed to have Ford perform the service the very next morning after researching local options and Ford offering a, what I consider to be small, discount on the job. I was then told the new transmission would arrive over the weekend and be installed Monday or Tuesday of the following week (7/6-7) As I’m typing this review it is Friday afternoon (7/10) of “the following week” and my truck once again hasn’t moved since I agreed to have the work performed. While I can fully understand how busy such a dealership can remain all year long, I’m more angered by the fact that the service advisors do everything they can to “beat around the bush” and give vague answers/dates to any questions a customer asks. Any other mechanic I have ever used will provide a clear timeline or at the very least make sure they call to keep their paying customer informed of any changes it truly has been my experience here that you have to show up in person to find out any information and have work started or otherwise you will fall through the cracks and be put behind a growing line of vehicles. Not to mention you must wait on hold a minimum of 10-20 minutes before ever getting through to service in the first place. If I would have simply been informed that the diagnosis and repair work would have taken this long, I could have made the decision to either be without my vehicle and understood the needed repairs, or taken my business elsewhere and for less of a cost and a quicker resolution. I’ve been cast to the wayside far too many times falsely expecting updates when nothing was ever really planned that soon and that is no way to treat someone. I love Ford vehicles and have only ever driven a Ford truck for work or personal use, but this experience combined with the continuous failure of modern parts and higher service costs makes me seriously reconsider any future purchases altogether. To anyone who takes the time to read this review please consider all your options and make sure you’re ready to be without a vehicle for a substantial amount of time at this location. Also as far as covered warranty work is concerned, the exact same scenario can be expected. When I had to have a new engine installed in the 2024 F-250 after the original catastrophically failed at only 12k miles, I experienced the same runaround and false statements (minus the extremely pricy repair bill I now have in front of me) before driving to the location and demanding answers. I received that vehicle back after over 2 months had passed since drop off with a tow truck. New engines and transmissions aren’t a walk in the park, but don’t mislead your customers and provide false hope of an early turnaround. More

Salesperson was very nice but finance department added certain charges for some items that was way more than sticker price. They tried to charge me 599.00 for nitrogen filled tires and 399.00 for four loc certain charges for some items that was way more than sticker price. They tried to charge me 599.00 for nitrogen filled tires and 399.00 for four locking lug nuts. They also addes an extended warranty even thimi explicitly told them i didnt want an extended warraanty especially on that 3300.00. The sticker,price on the nitrofill tires on sticker said 199.00 and price of lug nuts was suppose to be 99.00 according to sticker. They tried to throw a lame excuse at me saying the reason they charge more for those items was to make up money that they can no longer charge such as dealer,prep. Lol you cant make this stuff up. More

Had a wonderful experience with Vic. He was so helpful and is great to work with! Definitely recommend working with Vic at the Opelika Ford location. He was so helpful and is great to work with! Definitely recommend working with Vic at the Opelika Ford location. More

From the moment I walked in, the team was professional, friendly, and easy to work with. They took the time to answer all my questions, never made me feel pressured, and helped make the entire process smoo friendly, and easy to work with. They took the time to answer all my questions, never made me feel pressured, and helped make the entire process smooth and stress-free. I really appreciated their honesty, communication, and attention to detail. I would definitely recommend this dealership to anyone looking for a great car-buying experience More

Everybody we dealt with was very friendly. We didn’t feel pressured at all Jacob was our salesman. Very nice person. We didn’t feel pressured at all Jacob was our salesman. Very nice person. More

They provided good service to me that's why I purchased a 2026 Ram 1500. 2026 Ram 1500. More

Great attentiveness. Great work. We appreciated our needs being listened to and met. Thank you! Great work. We appreciated our needs being listened to and met. Thank you! More

I strongly advise others to be cautious when dealing with Opelika Ford. My experience with salesman Tony Conley and GM Ed Hudson has been extremely frustrating. After purchasing a vehicle that completely Opelika Ford. My experience with salesman Tony Conley and GM Ed Hudson has been extremely frustrating. After purchasing a vehicle that completely stopped working, the dealership agreed to unwind the deal and give me the value of my trade-in. However, I was only given a “We Owe” form and have been left waiting without transportation, without my money, and without confirmation that my finance company has even been contacted for payoff. This has caused me to miss work and lose income while waiting for a resolution. I expected a much higher level of professionalism and urgency from a dealership and its management team. At this point, I’m hoping they resolve the situation quickly so further action isn’t necessary. More