Richmond BMW
Richmond, VA
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My family’s experience with Steve Lerner was second to none. From the second we walked in he welcomed us like family, filling the spaces with stories and advice and making it feel like he was on our side none. From the second we walked in he welcomed us like family, filling the spaces with stories and advice and making it feel like he was on our side rather than the dealership’s side. They call this role “client advisor” rather than salesperson these days and Steve really takes that difference to heart. If you want to shop here, don’t call, don’t go online. Walk in and ask for Steve Lerner. Be sure to ask about the time his BMW was on TV. More
This is more a review of our sales person, Steve Lerner, than BMW Richmond, but it's worth mentioning we purchased our 2024 Toyota RAV4 from here at a lower price point (and with better miles) than offered than BMW Richmond, but it's worth mentioning we purchased our 2024 Toyota RAV4 from here at a lower price point (and with better miles) than offered at the used Toyota dealership. It's also worth mentioning BMW sent us home with the RAV4 overnight as a test drive. I enjoyed buying from Steve, not because of his salesmanship, but because he really tries to help. Steve addressed all the concerns we had with the car, having the tires rotated and realigned before the sale. After the sale I noticed a slight pull to the right and Steve stayed late, attending a test drive with me, and filling the tires with air (after noticing the different air pressures and assessing that might be source of the pull). Steve isn't pushy, but he will work hard to make the deal work; ultimately for the benefit of everyone. To me that's a fair and honest exchange and I couldn't ask for more from a car seller. Thank you for your help Steve, I hope this review speaks to your character and integrity, both of which you hold in spades. More
Kris was a great advisor, he already looked at vehicles that I would want to see and test drive.. he gave me great feedback on what would suit myself.. I made a decision before I even walked in the door an that I would want to see and test drive.. he gave me great feedback on what would suit myself.. I made a decision before I even walked in the door and he had the paperwork ready to go! The sale of the car was easy.. and I got a good price! I would recommend the dealership to everyone! And for them to go to Kris Hafner, my advisor! More
They were able to get me the exact car I was looking for! Excellent sales people. and financial services department Everything was quick and to the point Least amount of haggling for any car I have ever Excellent sales people. and financial services department Everything was quick and to the point Least amount of haggling for any car I have ever purchased. Didn’t blow me off because I was a women , which I appreciated More
Steve Lerner, our salesman, was professional and fully transparent. He went above and beyond and had endless patience going through with me all the settings and workings of the car! Steve was excellent! transparent. He went above and beyond and had endless patience going through with me all the settings and workings of the car! Steve was excellent! More
We bought a used SUV from Richmond BMW and our sales rep was Jacob and he did amazing! Very quick in responses and went out of his way to make sure we got even a video of the Vehicle before we could make it was Jacob and he did amazing! Very quick in responses and went out of his way to make sure we got even a video of the Vehicle before we could make it in to the shop to check it out. Literally the easiest purchase I’ve ever made at any dealership since he was so quick with any and all information. Would definitely recommend and I will definitely be checking in with them When making our next car purchase. More
















