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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
May 25, 2021
Yao was a great sales person. He kept us in mind as the inventory was near zero! He also drove the car to our house nearly 20 minutes away to sign the paperwork. Thanks Yao! inventory was near zero! He also drove the car to our house nearly 20 minutes away to sign the paperwork. Thanks Yao! More
by JB
Employees Worked With
Komissa Yao
May 23, 2021
I never expected to get into a new car. Thank you from the bottom of my heart for your undivided attention. Serra Toyota made it easy to buy a car. I still don’t like the interior color, but I will live w the bottom of my heart for your undivided attention. Serra Toyota made it easy to buy a car. I still don’t like the interior color, but I will live with it. It rides so smooth. I recommend going to Michael Shinkle at Serra Toyota. I have always wanted a Camry. I am giving you 10 stars. Thank you, Cindy Williams. More
by cindywilliams57245
Employees Worked With
Michael Shinkle, Larry Laughlin
May 21, 2021
Dexter was great!!! He explained everything and escorted me everywhere I went. He even walked me out to my car when done !! Great service by Dexter me everywhere I went. He even walked me out to my car when done !! Great service by Dexter More
by Boydk4824
Employees Worked With
Dexter
May 20, 2021
Normally a great place for servicing Toyota product with knowledgeable and conscientious staff. This trip not so much as service was not completed and caused me stress in that my vehicle stalled on busy hig knowledgeable and conscientious staff. This trip not so much as service was not completed and caused me stress in that my vehicle stalled on busy highway due to air filter canister hose was left disconnected. Dash displayed Check Engine and had to retrieve codes. Also had to clean passenger side seat from grease spots from where Tech checked cabin filter. Ordinarily I have nothing but kudos for service personnel. Hope this was just due to overrun that day. More
by kennedyj32
Employees Worked With
Matt Patterson
May 20, 2021
Johnny Watwood and Simeon Williams went above and beyond to help me from the purchase to the service afterwards. I would highly recommend Johnny and Simeon to anyone who’s looking for a vehicle. Top Notch s to help me from the purchase to the service afterwards. I would highly recommend Johnny and Simeon to anyone who’s looking for a vehicle. Top Notch service!! 5 ⭐️’s More
by Happy Customer
Employees Worked With
Johnny Watwood
May 13, 2021
Reggie is the BEST TO EVER DO IT!!! he was so open with answering every message to the T and making sure I understood the whole process! I will definitely be purchasing from him again in the future!! #cust answering every message to the T and making sure I understood the whole process! I will definitely be purchasing from him again in the future!! #customerforlife Thank you so much for bringing so much life to a draining process!!! I love my new car!! More
by Trechelle
Employees Worked With
Reginald Coleman
May 12, 2021
Everything was easy and professional. They had the exact car we were looking to purchase. Our salesman, Simeon Williams was knowledgeable and easy to work with. I would recommend Mr. Williams and Serra Toyo car we were looking to purchase. Our salesman, Simeon Williams was knowledgeable and easy to work with. I would recommend Mr. Williams and Serra Toyota to others. More
by burtonmcdonald
Employees Worked With
Simeon Williams, Josh Mize
May 11, 2021
Customer Service was awesome and very professional and took great care of me. I would use Serra from here on out because of the greatness of the service. took great care of me. I would use Serra from here on out because of the greatness of the service. More
by Quartetsinger87
Employees Worked With
Torey "TJ" Marshall
May 09, 2021
Jacob & Johnny were AMAZING!! They Went way above and beyond “normal” salesmen!! Kind, friendly, caring & truly authentic! Thank you from the bottom of my heart!! beyond “normal” salesmen!! Kind, friendly, caring & truly authentic! Thank you from the bottom of my heart!! More
by momofboys9400
Employees Worked With
Johnny Watwood, Jacob Kirk
