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Serra Toyota
Birmingham, AL
2,843 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,843 reviews
January 31, 2021
After researching the Toyota dealerships in the area I After researching the Toyota dealerships in the area I choose Serra Toyota and I am glad I did. My with experience with everyone at Serra Toyota esp After researching the Toyota dealerships in the area I choose Serra Toyota and I am glad I did. My with experience with everyone at Serra Toyota especially Reginald Coleman over exceeded my expectations. More
by connielhopper
Employees Worked With
Reginald Coleman
January 27, 2021
Serra Toyota consistently provides outstanding customer service and quality work on my 2 Toyota vehicles. I could take my trucks to a dealership much closer to me, but the value I get for my money from S service and quality work on my 2 Toyota vehicles. I could take my trucks to a dealership much closer to me, but the value I get for my money from Serra Toyota makes the 30 miniute drive worth it! More
by William M.
Employees Worked With
Jeremy Gadbaw, Matt Patterson
January 23, 2021
Always A pleasure doing Business with this Place. My Service Man Aaron Shrewsberry always makes sure all my cars are taken care of (Toyota Camry Dodge Challenger and Nissan Titan) so no matter what mak Service Man Aaron Shrewsberry always makes sure all my cars are taken care of (Toyota Camry Dodge Challenger and Nissan Titan) so no matter what make or model it is they will service it. More
by MrsKimQuick
Employees Worked With
Aaron Shrewsberry (Service), Matt Patterson
January 23, 2021
Great service. Reasonably priced and fast and efficient service. Great comfortable waiting area with refreshments. Highly recommend this dealership for any of one’s service needs. service. Great comfortable waiting area with refreshments. Highly recommend this dealership for any of one’s service needs. More
by drbobwilkerson
Employees Worked With
Josh in service department
January 22, 2021
Deal was easy. Fair and fast. I would recommend Serra to friends. Especially Ron Babice and Morgan Smith. words words words words words words words to friends. Especially Ron Babice and Morgan Smith. words words words words words words words More
by sleeyates
Employees Worked With
Morgan Smith, Ronald Babice
January 21, 2021
Would like to have a better price on service. And be able to leave it and do what I need to do with a furnished vehicle by the dealer and not have to wait to leave it and do what I need to do with a furnished vehicle by the dealer and not have to wait More
by brysonwm
Employees Worked With
Hunter
January 21, 2021
I’m very happy with the experience I had at Sierra Toyota buying my limited edition 4 runner 👍🏻My sales person Morgan Smith applied no pressure was very professional. He took his time to explain all the fe buying my limited edition 4 runner 👍🏻My sales person Morgan Smith applied no pressure was very professional. He took his time to explain all the features on my new 4 runner. More
by Maggie
Employees Worked With
Morgan Smith
January 21, 2021
We’ve purchased 6 vehicles from Serra Toyota for our family since 2000. The sales and service teams have always been excellent. They keep us up to date on all the routine maintenance. We appreciate each family since 2000. The sales and service teams have always been excellent. They keep us up to date on all the routine maintenance. We appreciate each person on their team because they treat us like family. More
by DeborahTaylor
Employees Worked With
Morgan Smith, Matt Patterson
January 21, 2021
Everything went smooth they are very professional do what they tell you they are going to do and not try to sell you anything you don’t need. Always a pleasant experience. they tell you they are going to do and not try to sell you anything you don’t need. Always a pleasant experience. More
by Red87k10
Employees Worked With
Matt Patterson
