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Serra Toyota
Birmingham, AL
2,843 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,843 reviews
December 18, 2020
Bought our 2004 Camry in Jan 2005 from Serra as a managers car. Service has is excellent and personnel are courteous. Always recommend Serra! We have bought two trucks from Serra, as well. Defini managers car. Service has is excellent and personnel are courteous. Always recommend Serra! We have bought two trucks from Serra, as well. Definitely recommend Serra to anyone! More
by Dee Watkins
Employees Worked With
Bryan Milam
December 17, 2020
I went there and no one greeted me except for Michael. He was the nicest and worked with me to get the best deal. I would defiantly recommend him but the rest of the dealership wasn’t as greeting/friendly. was the nicest and worked with me to get the best deal. I would defiantly recommend him but the rest of the dealership wasn’t as greeting/friendly. More
by J S
Employees Worked With
Michael Sides
December 14, 2020
Maria Kramo and team was awesome thank you All can't remember the finance guy or insurance guy name you all was great and good customer service remember the finance guy or insurance guy name you all was great and good customer service More
by katrinabanks972
Employees Worked With
MarieAnne Kramo
December 13, 2020
My experience with Serra Toyota was very nice the salesman and Manger were very friendly and helpful in getting me approved and getting the car that I could afford..I loved it.Thank you so much. salesman and Manger were very friendly and helpful in getting me approved and getting the car that I could afford..I loved it.Thank you so much. More
by dianefomby51
Employees Worked With
Shawn Jenkins, Matt Lawley, Gary Wilson
December 12, 2020
As always, Brian Milan took good care of me, getting me in and out replacing a tire that could not be repaired. Did not have an appointment and was able to get car back to my son so he could still get to w in and out replacing a tire that could not be repaired. Did not have an appointment and was able to get car back to my son so he could still get to work on time. More
by Rsinsky
Employees Worked With
Brian Milan, service department
December 11, 2020
I really appreciate the professionalism that Reginald showed me, the people at Serra Toyota is very welcoming. I would diffient prefer someone to Serra Toyota. showed me, the people at Serra Toyota is very welcoming. I would diffient prefer someone to Serra Toyota. More
by sharontolbert1971
Employees Worked With
Reginald Coleman, Shannon Twitty, Kelvin Dancy
December 10, 2020
I purchased a 2020 Toyota Rava 4 on 1/24/2020. On 1/25/2020, the check light came on. Immediately, I contacted the sales consultant and told him that I was dissatisfied with the purchase and that the 1/25/2020, the check light came on. Immediately, I contacted the sales consultant and told him that I was dissatisfied with the purchase and that the check engine light shouldn't be coming on a brand new vehicle that had zero miles. I left the vehicle to be serviced at the dealership on 1/25/2020. On 1/27/2020, I picked up the vehicle; however, on 1/28/2020, the check engine light came on again. I contacted the sales consultant to advise of this issue and that I wanted a replacement. He agreed and it was replaced with another 2020 Toyota Rav 4. On 8/22/2020, the replacement vehicle wouldn't start. I had the vehicle towed via Toyota Care's third party vendor, which was an all day ordeal to get Toyota Care to coordinate the service request. Customer service was unacceptable and they weren't prompt. They entered my address incorrectly in their system, which made it impossible for the tow company to locate my home, which further delayed the tow company picking up my vehicle. The replacement Rav 4 was serviced and returned to me on 8/25/2020. On 12/9/2020, the replacement car wouldn't start again. I told the sales consultant that I wanted another replacement car since something was wrong with this model. Apparently none of the vehicles are up to standard since I continue to have issues. I was advised that there was a system update taking place on the vehicle that was draining the battery and the dealership was aware of this issue; however, I was never contacted to bring the vehicle in for this update, which could've prevented me being stranded. I called Toyota Care to schedule a towing service. After waiting 2.5 hours, the tow company hadn't showed up. I reached out to them and was advised that the driver turned around because he wasn't feeling well. At no point, did Toyota Care follow up and advise nor did they reschedule my tow. Therefore, I called Toyota Care and asked them to send another tow truck. I was advised that they would be at my home around 4 pm. The tow truck company called at 4:01 pm and advised that they wouldn't make it to my home until 4:30 pm, which was an inconvenience since Serra Toyota's service department closed at 6 pm. This has been the worse car buying and customer service experience ever. At this point, I will never purchase a Toyota again due to xxxx poor service from Serra Toyota and Toyota Care! It is unacceptable to treat your customers this way. These vehicles do not appear to be operating at a quality standard and I don't feel as if this company has worked to remedy my issue. It is an inconvenience for me to continuously have to take off from my job and drive 51 miles to this dealership, only to be inconvenienced by the vehicle breaking down a few days or months later. Selling quality products should be your top priority and making sure that your customers are having a pleasurable experience; however, this doesn't seem to be the case with this company. More
by courtnipete4
Employees Worked With
Erick Fitzpatrick
December 06, 2020
Excellent, as always. Efficient and quick. Routine Excellent, as always. Efficient and quick. Routine visit. Friendly staff. Coffee not good, only problem. No donuts! Missed them. Darn COVID! Gre Excellent, as always. Efficient and quick. Routine visit. Friendly staff. Coffee not good, only problem. No donuts! Missed them. Darn COVID! GreaT visit, love Toyota. More
by ruth.crosby
Employees Worked With
Matt Patterson
December 06, 2020
I always deal with Morgan Smith. Everyone I deal with is top notch and friendly. Pleasure to do business at Serra Toyota. I will refer all my friends to Serra. top notch and friendly. Pleasure to do business at Serra Toyota. I will refer all my friends to Serra. More
by dvpoker22
Employees Worked With
Morgan Smith, Chris McDaniel
