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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
June 22, 2020
My experience with Serra Toyota was awesome. Thanks Nathan Colamarino for your excellent service!!! I will be back! You were such a joy to talk to. Nathan Colamarino for your excellent service!!! I will be back! You were such a joy to talk to. More
by raspberg
Employees Worked With
Nathan Colamarino, Matt Patterson
June 22, 2020
Great and Fast service. The staff all are dressed professionally. The Lunch and Breakfast are always on time. The staff behind the Desk sometimes forget to give you free car wash coin. Other than th professionally. The Lunch and Breakfast are always on time. The staff behind the Desk sometimes forget to give you free car wash coin. Other than that. It was EXCELLENT SERVICE.... More
by Bernadette65
Employees Worked With
Jarmaine White, VanDerrik Long, Shannon Twitty, Aundrae Williams, Joseph Jenkins, Shawn Jenkins, Josh Jarboe, Matt Patterson, Samantha Johnson
June 21, 2020
We’ve purchased 6 cars from Morgan Smith at Serra Toyota since 2001. And we’ve recommended him to family and friends. Our previous service rep, Matt, always gave us a little extra TLC. When he moved up, he since 2001. And we’ve recommended him to family and friends. Our previous service rep, Matt, always gave us a little extra TLC. When he moved up, he handed us over to Mitch who always goes above and beyond our expectations. Every trip we’ve ever made for service has been unbelievably pleasant. More
by DeborahTaylor
Employees Worked With
Mitchell Kelley- 5 stars, Morgan Smith, Matt Patterson
June 21, 2020
Service was great and didn’t take long to handle. Everything g seems fine and the service man was very polite and informative on my questions Everything g seems fine and the service man was very polite and informative on my questions More
by nathanwaites
Employees Worked With
Matt Patterson
June 21, 2020
Eric was definitely amazing. I told him exactly what I wanted and I got that and more ! Brett was amazing as well , very quick with the paper work ! wanted and I got that and more ! Brett was amazing as well , very quick with the paper work ! More
by Lovejoyakayla
Employees Worked With
Brett Hickman, Erick Fitzpatrick
June 21, 2020
Morgan was amazing! He listened, and did everything he could to help me and my family get into the car of our dreams! He has sold us 3 vehicles now, and we would never use anyone else! could to help me and my family get into the car of our dreams! He has sold us 3 vehicles now, and we would never use anyone else! More
by Shannonmillican20
Employees Worked With
Johnny W, Morgan Smith
June 20, 2020
Love the dealership. This is my third vehicle purchased here. Not completely satisfied this time. I came in for regular maintenance service as I do everytime notified and was my vehicle was lacking needed here. Not completely satisfied this time. I came in for regular maintenance service as I do everytime notified and was my vehicle was lacking needed services. I asked how could this happen when I bring car in for service at every notification? I was told two needed Services somehow got overlooked. As a result, I could not afford to pay for all updates my vehicle needs. I trust that when I bring my vehicle in for notified service maintenance whatever service is needed at the time will be done at this time. Now I have to bring my vehicle back two times before my next scheduled maintenance to have maintenance done before this one was done. First time I am not totally satisfied with this dealership at this time . More
by granny
Employees Worked With
Aaron Shrewsbury
June 18, 2020
My service writer Jon, didnt make me feel confident in service done to my car and seemed incompetent. Will return but will make sure I request different service writer. service done to my car and seemed incompetent. Will return but will make sure I request different service writer. More
by Ashap
Employees Worked With
Jon 2 stars
June 16, 2020
This was my first lease vehicle and the transaction went very well. I was not considering leasing but the process was explained to me in a way I could understand and I am very happy with my purchase. very well. I was not considering leasing but the process was explained to me in a way I could understand and I am very happy with my purchase. More
by garlo
Employees Worked With
Brandon Kiker and his dad Josh.
June 16, 2020
Highly recommended this dealership to everyone, I bought the new 4 runner back in 2017 my suv have a service with this dealership every 6 months; I am happy any single time with the way they treat the custo the new 4 runner back in 2017 my suv have a service with this dealership every 6 months; I am happy any single time with the way they treat the customer as well as the vehicle, so please give dealership a try to everyone have a chance. Thank you and keep up the good work. More
by h04jasper
Employees Worked With
Matt Patterson
