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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
June 12, 2020
Very friendly and quick for 9000 check. Good job on cleanliness!! Enjoyed the sandwich’s provided since I was there at lunch time! Good visit! cleanliness!! Enjoyed the sandwich’s provided since I was there at lunch time! Good visit! More
by Cbsanders
Employees Worked With
Matt Patterson
June 09, 2020
I had a great experience at the Serra Toyota, Birmingham Center Point, AL location. Michael Mahan was very friendly and knowledgeable. I will definitely refer my friends and family to this location. Center Point, AL location. Michael Mahan was very friendly and knowledgeable. I will definitely refer my friends and family to this location. More
by blancamedrano17
Employees Worked With
Nick Gregory, Michael Mahan
June 06, 2020
Serra Toyota really changed my life the day I purchased a new car . The experience was awesome and the customer service was outstanding Josh Richie was a great salesman. Thank you Serra Toyota for my wonderf new car . The experience was awesome and the customer service was outstanding Josh Richie was a great salesman. Thank you Serra Toyota for my wonderful new car More
by Chiquita Rush
Employees Worked With
Josh Richie
June 05, 2020
I love getting cars from Serra Toyota they have the best cars to me and they have some good salesman too. I would trade them for anything. cars to me and they have some good salesman too. I would trade them for anything. More
by MsPat
Employees Worked With
Ahmadou Sow, Brett Hickman, Chris McDaniel, Chris Ziadie, Nick Gregory
June 01, 2020
Everyone was very helpful, courteous, and knowledgeable. They worked with us to close the deal. I feel like they went the extra mile to hit the price goal that I set. They worked with us to close the deal. I feel like they went the extra mile to hit the price goal that I set. More
by Jim
Employees Worked With
Brandon Michaelis, Michael Sides
June 01, 2020
Vehicles overpriced and poor service Me and my wife bought a Camry in 2016 ended up overpaying for the Camry by a lot. After purchasing and washing car a couple times scratches ended up s Me and my wife bought a Camry in 2016 ended up overpaying for the Camry by a lot. After purchasing and washing car a couple times scratches ended up showing up all over vehicle. Their carfax report which may have been carfox showed car had not been in any accidents, later when we tried to trade car in, the actual carfax showed the car wrecked 3 months prior to us buying it. Bought the extended warranty and it was an incredible pain to get taken off and money back from them after trading car in. In 2019, I was looking for a new Tacoma and called these guys to ask for their price in comparison to some other places. Their price was way over 3 other quotes I had received and acted like there was no way someone else had a better price than them. Seemed like they basically accused me of lying or something. They were very condescending so I just stopped talking to them. Anyway, I ended up getting the same truck for a better price than they offered from one of the other dealers I was talking to. I dealt with the same guy the whole time and he was your basic car salesman just trying to make a sale. I would not recommend any of the Serra locations and especially not the salesman we used. In my opinion he is a real xxx and I am only writing this in hopes it saves someone from making a mistake and buying a car from this place. More
by carmstrong
Employees Worked With
Brandon Michaelis
May 30, 2020
John Shackleford was my service person. He was inattentive. He said he would keep me informed about the “check engine” light issue, but he did not. Even though it turned out to be a non-issue, he inattentive. He said he would keep me informed about the “check engine” light issue, but he did not. Even though it turned out to be a non-issue, he did not let me know. I also had routine service performed. After waiting in the customer lounge for 2 hours, I had to go find him in order to learn that my car was finished! He acted surprised—almost like I caught him twiddling his thumbs at his station, but he then escorted me to the cashier. Definitely not the Serra service experience to which I‘be been accustomed for 15 years! More
by Anna McEwan
Employees Worked With
John Shackleford
May 30, 2020
Mitch is always great!!! Very kind and helpful. Mitch always goes out of his way to make sure that my appointment gets taken care of when needed. always goes out of his way to make sure that my appointment gets taken care of when needed. More
by hhntn
Employees Worked With
Mitch Kelley
May 28, 2020
Tony was a huge blessing! He was kind and made every bit of this process fun. Everyone isn’t he dealership was welcoming and made the environment exciting. of this process fun. Everyone isn’t he dealership was welcoming and made the environment exciting. More
by Sydneyfjeter
Employees Worked With
Tony Evans, 5 stars!!, Shannon Twitty
