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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
May 11, 2020
Great service and it is always quick. Mitch Kelly is who I always see and he provides excellent service every time. I would never use any dealership or service person. I always see and he provides excellent service every time. I would never use any dealership or service person. More
by Bballew
Employees Worked With
Mitch Kelly
May 11, 2020
After shopping other Toyota dealerships, Serra was by far the best deal and the service was second to none. I highly recommend them and love my new RAV4. the best deal and the service was second to none. I highly recommend them and love my new RAV4. More
by tsroper
Employees Worked With
John McDonald , Morgan Smith, Josh Jarboe
May 11, 2020
Highly recommend! Everyone there is nice and so helpful! They made sure my car buying experience was great! Thank you John, Beh, and Nick! I will be back! They made sure my car buying experience was great! Thank you John, Beh, and Nick! I will be back! More
by Jademc1726
Employees Worked With
John McDonald, Beh Doli, Nick Gregory
May 11, 2020
The service to my Toyota was excellent although it was a manufactured recall but the service staff was very courteous and they kept me informed and my wait time was not long at all. manufactured recall but the service staff was very courteous and they kept me informed and my wait time was not long at all. More
by Henrybuchanan45@gmail.com
Employees Worked With
Matt Patterson
May 09, 2020
I wanted to be sure and leave a review for Hunter, and the tech that assisted, in the service department. He exhibited excellent customer service, and was diligent when looking into a concern of mine, tha the tech that assisted, in the service department. He exhibited excellent customer service, and was diligent when looking into a concern of mine, that I know little about. I was in for a scheduled maintenance, and I truly appreciate the effort and service. More
by ccapra
Employees Worked With
Hunter , Matt Patterson
May 05, 2020
Quinton Smith was extremely helpful! I stopped by and let him know what I wanted and he put me in my new car!! I highly recommend him! He will make sure you get what you want and need at a reasonable price! him know what I wanted and he put me in my new car!! I highly recommend him! He will make sure you get what you want and need at a reasonable price! I’m so excited! Great job! More
by Bscovil1
Employees Worked With
Willard Love, Quinton Smith, Calvin Smith
May 05, 2020
Purchased a pre-owned vehicle from Serra and Michael Sides. Michael was a total professional and was kind enough to work remotely with me through text and calls as we are out of state buyers. Michael re Sides. Michael was a total professional and was kind enough to work remotely with me through text and calls as we are out of state buyers. Michael responded quickly to all my questions and we never felt pressured during the entire process. I absolutely would recommend anyone to purchase from Serra and hope they are lucky enough to work with Michael Sides. More
by Elizabeth
Employees Worked With
Willard Love, Michael Sides
May 05, 2020
Michael Sides Was Excellent Michael Sides was excellent to work with. From the moment of contact to the completion of the sale Michael was available to answer any and all of our Michael Sides was excellent to work with. From the moment of contact to the completion of the sale Michael was available to answer any and all of our questions. The supporting teams for financing and service (washing our beautiful new car) really came in clutch as well. Thank you again for helping me find my dream car. 10/10 I would buy again from Michael Sides and Serra Toyota. More
by Zoomies
Employees Worked With
Michael Sides
May 04, 2020
Besides it being nice to be out of the house, we had a great time checking out both new and used vehicles. Awesome selection. Jay was great, very professional, and was on queue for what we were looking fo great time checking out both new and used vehicles. Awesome selection. Jay was great, very professional, and was on queue for what we were looking for. He did not try to show us vehicles that we had no interest in. This is for my wife, and he met all her demands(lol). Actually based on our observations and discussions with other customers, everyone seemed to be getting exactly what they were after and the help they needed. I wish I had came there to buy a Tacoma instead of buying a new Ram last month. More
by cgbailey2004
Employees Worked With
Jay Gayden and Simeon both 5 star guys. Jay-sales Simeon Manager , Brett Hickman
May 02, 2020
Serra Service Serra Toyota Service Center employees are honest and good people. They keep you informed about the progress of your vehicle and are very courteous and Serra Toyota Service Center employees are honest and good people. They keep you informed about the progress of your vehicle and are very courteous and helpful. The only reason I gave them 4 out of 5 stars has everything to do with Toyota HQ and nothing to do with these fine folks. There’s a well know issue on all Toyota forums about my particular vehicle that is unfortunately out of these folks hands. I do not blame them for that. More
by Austin.miles.wilkie
Employees Worked With
I honestly forget the gentleman’s name but I think it was David
