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Serra Toyota
Birmingham, AL
2,843 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,843 reviews
May 05, 2020
Quinton Smith was extremely helpful! I stopped by and let him know what I wanted and he put me in my new car!! I highly recommend him! He will make sure you get what you want and need at a reasonable price! him know what I wanted and he put me in my new car!! I highly recommend him! He will make sure you get what you want and need at a reasonable price! I’m so excited! Great job! More
by Bscovil1
Employees Worked With
Willard Love, Quinton Smith, Calvin Smith
May 04, 2020
Besides it being nice to be out of the house, we had a great time checking out both new and used vehicles. Awesome selection. Jay was great, very professional, and was on queue for what we were looking fo great time checking out both new and used vehicles. Awesome selection. Jay was great, very professional, and was on queue for what we were looking for. He did not try to show us vehicles that we had no interest in. This is for my wife, and he met all her demands(lol). Actually based on our observations and discussions with other customers, everyone seemed to be getting exactly what they were after and the help they needed. I wish I had came there to buy a Tacoma instead of buying a new Ram last month. More
by cgbailey2004
Employees Worked With
Jay Gayden and Simeon both 5 star guys. Jay-sales Simeon Manager , Brett Hickman
May 02, 2020
Serra Service Serra Toyota Service Center employees are honest and good people. They keep you informed about the progress of your vehicle and are very courteous and Serra Toyota Service Center employees are honest and good people. They keep you informed about the progress of your vehicle and are very courteous and helpful. The only reason I gave them 4 out of 5 stars has everything to do with Toyota HQ and nothing to do with these fine folks. There’s a well know issue on all Toyota forums about my particular vehicle that is unfortunately out of these folks hands. I do not blame them for that. More
by Austin.miles.wilkie
Employees Worked With
I honestly forget the gentleman’s name but I think it was David
April 30, 2020
Went above and beyond to help while having to deal with unforeseen issues within a timely manner and helped get us what we wanted. Happily taken care of within timely manner unforeseen issues within a timely manner and helped get us what we wanted. Happily taken care of within timely manner More
by Bri
Employees Worked With
Michael Sides, Willard Love, Matt Patterson, Calvin Smith, Michael Sides
April 30, 2020
One of the best vehicle purchase experiences I have had. Everything was completed online and then home delivery was completed. Thanks Ron Babice and Serra Toyota!!! Everything was completed online and then home delivery was completed. Thanks Ron Babice and Serra Toyota!!! More
by Tammy.s.palmore
Employees Worked With
Brett Hickman, Ronald Babice
April 29, 2020
Beat experience ever Michael made everything so so easy Beat experience ever Michael made everything so so easy to do and was so great to work with And nick also made the everything easy to handle with f Beat experience ever Michael made everything so so easy to do and was so great to work with And nick also made the everything easy to handle with financing More
by AlanaW
Employees Worked With
Nick Gregory, Michael Mahan
April 29, 2020
Tons of help from Michael Sides! Made my choice easy. With the help of the sales representative Michael, I had an enjoyable and comfortable time picking out the vehicle that I want! I can't recommend him With the help of the sales representative Michael, I had an enjoyable and comfortable time picking out the vehicle that I want! I can't recommend him enough. More
by griffinh
Employees Worked With
Michael Sides
April 29, 2020
easy to make an appointment. easy in and easy out. they didnt try to pressure me to buy or replace something unnecrssary. my service tech, Josh Woods is the best. didnt try to pressure me to buy or replace something unnecrssary. my service tech, Josh Woods is the best. More
by deanwhillis
Employees Worked With
Josh Woods
April 27, 2020
GREAT JOB!!!!!! Handle himself in a professional way, great personality and force no service, but presented the need with the pros and cons.. never trying force a ser Handle himself in a professional way, great personality and force no service, but presented the need with the pros and cons.. never trying force a service. Had a great experience. More
by Harvey Moorer
Employees Worked With
Josh Mize
