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Serra Toyota
Birmingham, AL
2,847 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,847 reviews
February 12, 2020
I visited Serra on February 8 and purchased a new Sienna van. The people were great, the experience was great, and I would recommend this dealership to anyone interested in buying a new Toyota. I am a retur van. The people were great, the experience was great, and I would recommend this dealership to anyone interested in buying a new Toyota. I am a return customer and will have my service done at Serra also. More
by WKP
Employees Worked With
Nick Gregory, Josh Mize, Jerry Cheng
February 11, 2020
Torrey Marshall did an excellent job as our salesperson . He was very personable and accommodating. We appreciate his help and will definitely recommend him to our family and friends. He was very personable and accommodating. We appreciate his help and will definitely recommend him to our family and friends. More
by tlbyner
Employees Worked With
Brett Hickman, Torey "TJ" Marshall
February 10, 2020
The salesman I worked with was Morgan Smith. He is an outstanding guy he helped me understand the best way to go to get in the vehicle that I wanted. Just a wonderful experience. Buy there ask for my guy outstanding guy he helped me understand the best way to go to get in the vehicle that I wanted. Just a wonderful experience. Buy there ask for my guy you want be disappointed! More
by ct120766
Employees Worked With
Brett Hickman, Morgan Smith, Shannon Twitty, Calvin Smith
February 08, 2020
Morgan Smith was the best. He made me feel comfortable and not pressured. I would and will recommend him to everyone. Very friendly and just amazing. and not pressured. I would and will recommend him to everyone. Very friendly and just amazing. More
by gmabates51
Employees Worked With
Brett Hickman, Morgan Smith
February 05, 2020
I started looking at trading my 15 year old car with 144,000.00 miles in early November 2019. Within a few days I was casually looking at some different late model used cars on a website that tells you 144,000.00 miles in early November 2019. Within a few days I was casually looking at some different late model used cars on a website that tells you if the dealer price is above, below or average for the car. I was contacted by Michael Sides from Serra Toyota. I told him I was just starting to look at what is out there, I am in no rush, I don’t even know what I want, used or new or even with a make or model. Michael said he understood, he asked if he could touch base with me and I told him sure he could. Every so often he sends a message to check in on my search and asked if I come to Serra Toyota to come see him, so I would assure him every time we chatted I would. Finely the last week of January 2020 I got myself more motivated to get this car business done. Soon my days at work are about to become more hectic and that will put car looking not happening for 7 or 8 months. I go on line and find NONE at Serra Toyota used cars but I did find 3 cars at other Serra lots, I sent Michael the information on them and asked if I can work with him on them he said sure we will when did I want to come see him. We set a time for Saturday afternoon February 1 about 3:30 after I get off work. After sitting with Michael & his manager with no way to make a fair deal on anything from the other Serra lots Michael takes me to the new cars explaining to me how leases work now he gets the keys for me to drive a new SUV, it was nice but the money was not working out for me to be comfortable, Michael knew I could afford it but he let that SUV go he gets a car for me to drive and it was nice except it was to small for me and it had black interior. He knew I was open to any color inside and out just not black or red. Michael went back to the person in charge of car keys told them again any color no black or red and he comes to me with a SUV I never considered at all, he asked if I would drive it and at least keep it in mind so I did. At 8:00 pm I went home from the lot and told michael I will be back Monday evening after work with my car I am trading and pick up my new Rav 4 SUV that I never considered looking at in the last 3 months of looking at cars. More
by Buddy
Employees Worked With
Brett Hickman, Willard Love, Michael Sides
January 31, 2020
Ahmadou, my salesman, was amazing as usual. He always goes above and beyond to provide excellent customer service. He is approachable, always positive, and knowledgeable of the products. goes above and beyond to provide excellent customer service. He is approachable, always positive, and knowledgeable of the products. More
by Kris Riss
Employees Worked With
Ahmadou Sow
January 29, 2020
Shaun was amazing! I knew exactly what I wanted walking in the door and he made sure that I got that by the time I walked back out the door. If you’re in the market for a car, stop by and see him. You won’ in the door and he made sure that I got that by the time I walked back out the door. If you’re in the market for a car, stop by and see him. You won’t be disappointed! More
by ael1325
Employees Worked With
Shawn Jenkins
