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Serra Toyota
Birmingham, AL
2,847 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,847 reviews
September 17, 2019
Quick service Negotiated everything over text and phone and walked in with no surprises. They had me in and out with a new car in just over an hour. Negotiated everything over text and phone and walked in with no surprises. They had me in and out with a new car in just over an hour. More
by Brand
Employees Worked With
Justin, Brett Hickman
September 17, 2019
Experience Mike Manson was very kind and worked very hard to get me a good deal. I appreciate his efforts and attention to detail in the negotiation portion of t Mike Manson was very kind and worked very hard to get me a good deal. I appreciate his efforts and attention to detail in the negotiation portion of the process. More
by Bsalter
Employees Worked With
Tim Mergenthal, Michael Mahan
September 13, 2019
Repair to my 2005 Toyota 4 Runnee I will summarize this experience having my trusted 4 runner repaired as excellent. No Bull no Hype just repaired like promised and brought back to my I will summarize this experience having my trusted 4 runner repaired as excellent. No Bull no Hype just repaired like promised and brought back to my house , what else can I say but just fantastic. Thank You. Don Howard More
by Tommy
Employees Worked With
Josh Jarboe, Josh Mize, Matt Patterson
September 11, 2019
EXCELLENT CUSTOMER SERVICE Mr Sow was an outstanding salesman. He explained all information about every vehicle. He was knowledgeable, honest, kind and courteous. I will recomme Mr Sow was an outstanding salesman. He explained all information about every vehicle. He was knowledgeable, honest, kind and courteous. I will recommend him. Great job. More
by Robin
Employees Worked With
Ahmadou Sow
September 08, 2019
Good customer service Very friendly and helpful. Price of service a little high. Wait time for the service to be completed was reasonable considering the department was Very friendly and helpful. Price of service a little high. Wait time for the service to be completed was reasonable considering the department was very busy at that time of day. More
by CG
Employees Worked With
Mitch Kelley
September 08, 2019
Excellent Mr Taylor was real nice, and not pushy and he explain the details well ,and also help me with the car futures and explain the systems well. Mr Taylor was real nice, and not pushy and he explain the details well ,and also help me with the car futures and explain the systems well. More
by RandyManning
Employees Worked With
Guy Taylor
September 06, 2019
Efficient Service man listened , told me what exam of car showed and it’s price. Did what I wanted done efficiently and reasonable price for what we needed do Service man listened , told me what exam of car showed and it’s price. Did what I wanted done efficiently and reasonable price for what we needed done . Polite and friendly. More
by Brenda Lively
Employees Worked With
Service man Brian Milam , Morgan Smith, Chris McDaniel
September 05, 2019
Amazing Jerry was our car salesman I have never had a better experience with anyone he went above & beyond to help us get into the exact car we wanted. I'm st Jerry was our car salesman I have never had a better experience with anyone he went above & beyond to help us get into the exact car we wanted. I'm still shocked at how simple they made our experience today. If you need a car this is the place!. More
by bethheth77
Employees Worked With
Jerry Cheng, Ethan Valladares
September 01, 2019
Great place to do business! We dealt with Coach at Serra Toyota. He was very helpful, answering all of our questions about the new Siennas. He did not pressure us to buy anything We dealt with Coach at Serra Toyota. He was very helpful, answering all of our questions about the new Siennas. He did not pressure us to buy anything, but when we decided on a new Sienna, he was more than helpful, showing us all the features, syncing our phones, helping with finance, just everything. Highly recommend getting a vehicle with Toyota Platinum incentive! Free tire rotations, oil changes, vehicle inspection and clean up for the first 60,000 miles! And if you schedule on Monday, free manicure while you wait! Thursday scheduled maintenance will get you a free massage! So nice. If you are shopping for a new or used vehicle, go see Coach, (Larry Paulin) at Serra Toyota! Tell him the Latta’s sent you! He will treat you right. You will not be disappointed! 🙂 More
by Lolly & Poppy’s New Bus
Employees Worked With
Brett Hickman, Larry Paulin
August 31, 2019
They have the Best customer service all around! I am completely satisfied with my new 2020 Toyota Corolla!My salesman Ryan Z. Worked nonstop to make things happen. Loyalty Rewards Program is Awesome I am completely satisfied with my new 2020 Toyota Corolla!My salesman Ryan Z. Worked nonstop to make things happen. Loyalty Rewards Program is Awesome! More
by H, Joselyn 1234
Employees Worked With
Shannon Twitty, Ryan Zarzaur
