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Serra Toyota
Birmingham, AL
2,840 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,840 reviews
September 05, 2019
Amazing Jerry was our car salesman I have never had a better experience with anyone he went above & beyond to help us get into the exact car we wanted. I'm st Jerry was our car salesman I have never had a better experience with anyone he went above & beyond to help us get into the exact car we wanted. I'm still shocked at how simple they made our experience today. If you need a car this is the place!. More
by bethheth77
Employees Worked With
Jerry Cheng, Ethan Valladares
September 01, 2019
Great place to do business! We dealt with Coach at Serra Toyota. He was very helpful, answering all of our questions about the new Siennas. He did not pressure us to buy anything We dealt with Coach at Serra Toyota. He was very helpful, answering all of our questions about the new Siennas. He did not pressure us to buy anything, but when we decided on a new Sienna, he was more than helpful, showing us all the features, syncing our phones, helping with finance, just everything. Highly recommend getting a vehicle with Toyota Platinum incentive! Free tire rotations, oil changes, vehicle inspection and clean up for the first 60,000 miles! And if you schedule on Monday, free manicure while you wait! Thursday scheduled maintenance will get you a free massage! So nice. If you are shopping for a new or used vehicle, go see Coach, (Larry Paulin) at Serra Toyota! Tell him the Latta’s sent you! He will treat you right. You will not be disappointed! 🙂 More
by Lolly & Poppy’s New Bus
Employees Worked With
Brett Hickman, Larry Paulin
August 31, 2019
Very happy Michael Sides was great. He was extremely patient with me and truly went through the buying process with me step by step. Others would have just shrug Michael Sides was great. He was extremely patient with me and truly went through the buying process with me step by step. Others would have just shrugged me off as I am a difficult customer. He went above and beyond. More
by YOUNGWILDFREE1@
Employees Worked With
Chris Ziadie, Willard Love, Michael Sides
August 31, 2019
They have the Best customer service all around! I am completely satisfied with my new 2020 Toyota Corolla!My salesman Ryan Z. Worked nonstop to make things happen. Loyalty Rewards Program is Awesome I am completely satisfied with my new 2020 Toyota Corolla!My salesman Ryan Z. Worked nonstop to make things happen. Loyalty Rewards Program is Awesome! More
by H, Joselyn 1234
Employees Worked With
Shannon Twitty, Ryan Zarzaur
August 30, 2019
Best dealership and salesman ever I just purchased our 3rd vehicle from Serra Toyota! We had another awesome experience thanks to our salesman Morgan Smith!!!! If you are looking for a I just purchased our 3rd vehicle from Serra Toyota! We had another awesome experience thanks to our salesman Morgan Smith!!!! If you are looking for a new vehicle go to Serra Toyota and ask for Morgan Smith!!! He is amazing! Shannon Twitty handled all the iancial paperwork and he was equally amazing! Thank to both for making my purchase so easy More
by militarymom
Employees Worked With
Morgan Smith, Shannon Twitty
August 30, 2019
Great experience Jerry was great. Very attentive and with good follow up. Kept appointment on time and moved things along. Listened to what we wanted and delivered. Ma Jerry was great. Very attentive and with good follow up. Kept appointment on time and moved things along. Listened to what we wanted and delivered. Made us a good and fair deal which is all we wanted. Shannon at financing did a great job as well. Very honest, patient and professional. More
by Boomer
Employees Worked With
Shannon Twitty, Jerry Cheng
August 29, 2019
Anthousiastic, loyal I'm happy for here loyalty, great customer service she carry out to serve me. I would recommended here to many of friend that wanted to buy TOYOTA an I'm happy for here loyalty, great customer service she carry out to serve me. I would recommended here to many of friend that wanted to buy TOYOTA and also thanks for the consideration. More
by Adj
Employees Worked With
Ahmadou Sow, MarieAnne Kramo
August 29, 2019
Excellent service/friendly staff I had an amazing experience. Fun and friendly staff. Helpful and understanding. Very courteous. Will definitely recommend this dealership to others. B I had an amazing experience. Fun and friendly staff. Helpful and understanding. Very courteous. Will definitely recommend this dealership to others. Brandon and Noah made me feel at home and walked me through every step along the way. They answered every question I had with no hesitation. More
by Asianea
Employees Worked With
Chris Ziadie, Brandon Michaelis, Noah Walker
August 25, 2019
Serra will make it happen The best ever. I didnt spend a shift at the dealership i told them exactly what i wanted and under my circumstances they still made it happen. The best ever. I didnt spend a shift at the dealership i told them exactly what i wanted and under my circumstances they still made it happen. More
by MrsTaria
Employees Worked With
Ahmadou Sow, Beh Doli, Shannon Twitty
August 23, 2019
Morgan Smith is the man! Found the perfect car for us and within budget! Walked us through every step and even setup our phone to the car and showed us how everything worked. Found the perfect car for us and within budget! Walked us through every step and even setup our phone to the car and showed us how everything worked. Such a great guy and also went out of his way to give us lunch and watermelon. Definitely suggest using Morgan Smith for all your car needs!! Shannon in the finance department was also very helpful when discussing optional insurances. More
by Laurentate04
Employees Worked With
Morgan Smith, Shannon Twitty
