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Serra Toyota
Birmingham, AL
2,847 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,847 reviews
August 21, 2019
My experience with Serra Toyota My experience with Morgan Smith and Serra Toyota was excellent. They had exactly what I was looking for and there was no pressure. Morgan spent hours My experience with Morgan Smith and Serra Toyota was excellent. They had exactly what I was looking for and there was no pressure. Morgan spent hours with me and made me feel like I was his most important customer ever. I will be telling everyone in the market for a vehicle to come see Morgan. I am so pleased the way I everything turned out. Morgan and the staff went above and beyond to make me feel at ease about making this purchase. I give Morgan and Serra Toyota a 10 out of 10! More
by Richie 42
Employees Worked With
Brett Hickman, Morgan Smith
August 20, 2019
Purchase Don’t see my salesman listed. Jerry Cheng. Enjoyed working with him. Very efficient. I mentioned I don’t like long negotiations and he made his part q Don’t see my salesman listed. Jerry Cheng. Enjoyed working with him. Very efficient. I mentioned I don’t like long negotiations and he made his part quick. More
by Minette
Employees Worked With
Brett Hickman
August 20, 2019
Very helpful Worked with Josh Richie... he’s the best! He was kind, knowledgeable and willing to help me find a car I would like and could afford! I would recomme Worked with Josh Richie... he’s the best! He was kind, knowledgeable and willing to help me find a car I would like and could afford! I would recommend others visit Serra Toyota, and Mr Richie. More
by haddox22
Employees Worked With
Josh Richie
August 20, 2019
Purchase : Great sales person. ( Josh Richie ). Showed us multiple vehicles, explaining the difference between the vehicles. Very knowledgeable. We purchased a T Great sales person. ( Josh Richie ). Showed us multiple vehicles, explaining the difference between the vehicles. Very knowledgeable. We purchased a Toyota RAV4. We were very pleased. More
by Toyota 19
Employees Worked With
Josh Richie - sales , Brett Hickman
August 16, 2019
Returning customers We have bought several cars from Serra and Morgan Smith. We are always very satisfied! Morgan is very knowledgeable about the cars and always works ha We have bought several cars from Serra and Morgan Smith. We are always very satisfied! Morgan is very knowledgeable about the cars and always works hard to meet our needs. More
by cgraves
Employees Worked With
Brett Hickman, Morgan Smith
August 16, 2019
Good work BUT E-x-t-r-e-m-e-l-y Slow I took my 2005 Toyota Tundra in for an oil change and tire rotation and balance. I was told it would take 1 - 1 1/2 hours. When I signed in, I was t I took my 2005 Toyota Tundra in for an oil change and tire rotation and balance. I was told it would take 1 - 1 1/2 hours. When I signed in, I was told I had to get my cabin filter replaced and my rear brakes cleaned and adjusted to maintain my Tires For Life program. I have no idea how the cabin air filter affects the tires. Since they were working on the rear brakes, I asked that they adjust the emergency brake. After 3 hours, they brought the truck out and said it was ready. I checked and the emergency brake had not been adjusted. They took it back and after another 1 hour, they brought it out. 4 hours total. Ridiculous. More
by Sam
Employees Worked With
Josh Wood, Assistant Service Manager
August 16, 2019
Dealing with Serra Toyota for 12 years. Beh Doli allowed me the opportunity to buy the car I fell in love with yesterday. He was very informative, knowledgeable and a pleasure to do business Beh Doli allowed me the opportunity to buy the car I fell in love with yesterday. He was very informative, knowledgeable and a pleasure to do business. Over the 12 years we’ve done business with Serra Toyota, we had the pleasure to meet Matt in the maintenance department and because of him and the great service, we keep coming back. Now I can add Beh to the list of reasons we like your dealership. Thank you. More
by Janet123
Employees Worked With
Larry Lawson, Beh Doli
August 12, 2019
Josh, my service writer, provided outstanding service and co My service writer, Jish Mize, was professional, courteous, and helpful. He also remembered my name! I will seek to see him personally for each of my f My service writer, Jish Mize, was professional, courteous, and helpful. He also remembered my name! I will seek to see him personally for each of my future service visits. He represents the dealership extremely well. More
by preacherman
Employees Worked With
Josh Mize
August 09, 2019
Friendly and easy I have bought 3 vehicles from Serra Toyota and every time has been a great experience. I love this dealership and how easy it is to work with the sale I have bought 3 vehicles from Serra Toyota and every time has been a great experience. I love this dealership and how easy it is to work with the sales people and finance department. More
by Jlen13
Employees Worked With
Chris McDaniel, Larry Paulin
August 07, 2019
Awesome Service First visit to Serra Toyota and was not disappointed. Courteous and fast service. They identified a recall and completed same day. It’s not the closes First visit to Serra Toyota and was not disappointed. Courteous and fast service. They identified a recall and completed same day. It’s not the closest Toyota dealership to my home but they are my ‘go to’ dealership! More
by Steve L
Employees Worked With
Ronald Babice, Matt Patterson
