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Serra Toyota
Birmingham, AL
2,842 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,842 reviews
July 26, 2019
Positive energy sale This is my Second purchase from Serra Toyota with the assistance of Ahmadou and he never disappoint me. Great positive energy and swift application pr This is my Second purchase from Serra Toyota with the assistance of Ahmadou and he never disappoint me. Great positive energy and swift application process. More
by Shenon#12
Employees Worked With
Ahmadou Sow, Shannon Twitty
July 25, 2019
Bad Sales Event Customer Service Please do not send me anymore email about this because you all do not help at all. I went down there at each event and it has been a waste of time. Fi Please do not send me anymore email about this because you all do not help at all. I went down there at each event and it has been a waste of time. First with Guy Taylor then the second time with David VanDusen. Both times I explained my entire situation to them about me being upside down on my car loan and they both said they could help. The second time was my fault because I should have known not to waste my time at Serra Toyota ever again. I have been a long time customer and because of the recent events, I won't be back. They should not have ran my credit repeatedly without even letting me know my credit score or going over any options with me. Just coming out and requesting a down payment was very unethical and appalling. I won't be back because I expected to be treated better. Guy didn't even call me back to explain anything to me. David was just uncaring and like whatever. Just because I didn't qualify to you didn't mean that you should treat someone that way. You should be helpful no matter what. More
by Ashley Gipson
Employees Worked With
David VanDusen, Guy Taylor
July 22, 2019
Best all around Guy Taylor is a jewel of a salesman at Serra Toyota in Birmingham. Honest, no hidden fees, no haggle or run around. Will refer Serra Guy Taylor is a jewel of a salesman at Serra Toyota in Birmingham. Honest, no hidden fees, no haggle or run around. Will refer Serra More
by LSAT
Employees Worked With
Brett Hickman, Guy Taylor
July 21, 2019
2019 Toyota Tacoma Purchase of 2019 Toyota Tacoma 4dr 4wd First of all I can not tell you how pleased I am with the overall purchase of my 2019 Toyota Tacoma. I neve Purchase of 2019 Toyota Tacoma 4dr 4wd First of all I can not tell you how pleased I am with the overall purchase of my 2019 Toyota Tacoma. I never once stepped foot in your dealership. My entire purchase was completed over the phone, by text and emails. I can not express just how helpful Eric Fitzpatrick was as a salesman. I told him what I was interested in, my budget, financing, interest in the lifetime drivetrain warranty at Serra, my trade in, and what was needed in order to get the purchase done that day and he made it all happen. First contact with Eric was made around 10am that morning, by 6pm the vehicle was delivered to my home which is approximately 90 miles from your dealership. From the first contact with Eric he told me that this would be the best and easiest buying experience I have ever had and once again Eric was correct! Thanks!! Glenn Hill More
by jgthill123
Employees Worked With
Erick Fitzpatrick
July 19, 2019
Highlander Michael sides was a great! He answered all of my wife’s questions. He was very patient and very understanding of her needs. The process was smooth. Go Michael sides was a great! He answered all of my wife’s questions. He was very patient and very understanding of her needs. The process was smooth. Go see Michael S @ Serra Toyota today! More
by Biglos
Employees Worked With
Willard Love, Matt Patterson, Calvin Smith, Michael Sides
July 17, 2019
I loved both of them that helped me. Great😍 I had a great time there😍 they made me and Mom like family 💗 u could not ask for better 💕 saleman. I will let all my friends know where to go to bu I had a great time there😍 they made me and Mom like family 💗 u could not ask for better 💕 saleman. I will let all my friends know where to go to buy a great car and how nice 😍 everyone was love them 💕💕💕 More
by Melody veazey 123
Employees Worked With
Ahmadou Sow, Jarmaine White, Sidney Mashburn, David VanDusen, Kwame Jamfi, Noni Rabbani
July 15, 2019
Nice experience Very helpful. We came in and knew what we wanted, Brandon and Chris both helped us get through the process quickly and efficiently. We are happy with Very helpful. We came in and knew what we wanted, Brandon and Chris both helped us get through the process quickly and efficiently. We are happy with our purchase! More
by BryMel
Employees Worked With
Chris Ziadie, Brandon Michaelis
July 15, 2019
Top notch dealership The people here are very knowledgeable, helpful and most of all courteous. They seem to really love what they do and make you feel comfortable. Rashad The people here are very knowledgeable, helpful and most of all courteous. They seem to really love what they do and make you feel comfortable. Rashad was a joy to work with. More
by Kole
Employees Worked With
Rashad Reed
July 11, 2019
best Toyota dealer in town Tried setting up a service at another dealership and ball was dropped multiple times just trying to set up the appointment. One call to Serra and t Tried setting up a service at another dealership and ball was dropped multiple times just trying to set up the appointment. One call to Serra and they got everything set up and taken care of. Crystal my advisor was awesome she was ready for me the moment I got there and kept me updated the entire process. Could not have asked for a better service. More
by Thecoopers
Employees Worked With
Crystal
July 10, 2019
Jerry Chang is a rockstar! Jerry was amazing when it came to being patient with me. He was able to find me the perfect car and I couldn’t be happier with it. I would recommend h Jerry was amazing when it came to being patient with me. He was able to find me the perfect car and I couldn’t be happier with it. I would recommend him to anyone looking to work with a great salesman. More
by Sstastny
Employees Worked With
Jerry Chang
