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Serra Toyota
Birmingham, AL
2,847 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,847 reviews
June 27, 2019
Michael Sides, is a great salesman for Serra Toyota. When e verything that was coming against me stood in the way of me not getting a car. Michael Sides reassured me, kept me focused, and tried every single verything that was coming against me stood in the way of me not getting a car. Michael Sides reassured me, kept me focused, and tried every single avenue of me driving off with a car. Because he was not gonna let me leave that car lot without driving off in a car. I thank him deeply and the Powers that be that connected us on yesterday 6/26/2019. Thank you and I really appreciate you and The Serra Brand as a whole. P.S. I'm back riding again. More
by 4Spygurl$
Employees Worked With
Willard Love, Michael Sides
June 25, 2019
Great Experience! Coach was recommended by a friend and was a pleasure to work with. The process was lengthy but they made me comfortable while I waited. Impressed wi Coach was recommended by a friend and was a pleasure to work with. The process was lengthy but they made me comfortable while I waited. Impressed with the waiting area for both Sales and Service! More
by Sherry - Steve’s Mom
Employees Worked With
Brett Hickman, Larry Paulin
June 20, 2019
Incredible experience Ethan Valladares is the salesman who took care of me today. I highly recommend him he was caring, professional and listened to my needs. Im blown away Ethan Valladares is the salesman who took care of me today. I highly recommend him he was caring, professional and listened to my needs. Im blown away by what he was able to do for me! I drove off in a brand new car and I'm so grateful. Go and give him a visit! More
by Will
Employees Worked With
Ethan valladares, Brett Hickman
June 19, 2019
Great Experience Michael was great! He was willing to help us find exactly what we were looking for. We feel as though he wasn’t pushy and was on our side. Michael was great! He was willing to help us find exactly what we were looking for. We feel as though he wasn’t pushy and was on our side. More
by Curlz
Employees Worked With
Willard Love, Michael Sides
June 19, 2019
Michael Sides did a great job! Michael Sides took great care of us! We had a great experience at Serra. We looked all over for decent deals on trucks and Serra really came through! Michael Sides took great care of us! We had a great experience at Serra. We looked all over for decent deals on trucks and Serra really came through! More
by tsmith4ua
Employees Worked With
Willard Love, Calvin Smith, Michael Sides
June 18, 2019
Rav42019 Michael Sides is best salesman. He showed us a lot of patience and dedication in spending time to help get us in to the car we wanted! Michael Sides is best salesman. He showed us a lot of patience and dedication in spending time to help get us in to the car we wanted! More
by Dj0173
Employees Worked With
Michael Sides
June 18, 2019
Great experience They worked to get us out of a bad situation we were in with a previous vehicle. Everyone was super friendly and we loved working with Morgan Smith. They worked to get us out of a bad situation we were in with a previous vehicle. Everyone was super friendly and we loved working with Morgan Smith. More
by Jhayes
Employees Worked With
Morgan Smith, Nick Gregory
June 17, 2019
Prompt and personal My recent visit to Serra Toyota could not have gone smoother. Although I didn’t have an appointment, they got me in and out in under an hour. Mitchell My recent visit to Serra Toyota could not have gone smoother. Although I didn’t have an appointment, they got me in and out in under an hour. Mitchell was extremely professional and helpful. More
by FTB
Employees Worked With
Mitch
June 16, 2019
Great Experience The dealership was clean, the employees were friendly, everyone had positive energy, they kept smiles on their face and they did a good job on helping The dealership was clean, the employees were friendly, everyone had positive energy, they kept smiles on their face and they did a good job on helping get into a car More
by Stacey26
Employees Worked With
David VanDusen
June 15, 2019
Love my Tacoma I needed a vehicle that my son could ride in his carseat in but something I could haul things with too. This truck fit all my needs,and more! Rides gr I needed a vehicle that my son could ride in his carseat in but something I could haul things with too. This truck fit all my needs,and more! Rides great, looks awesome, and my son loves it also! Will definitely do business with Serra Toyota again in the future! More
by Rav4girl
Employees Worked With
Larry Lawson, Shannon Twitty, Guy Taylor
