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Serra Toyota
Birmingham, AL
2,847 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,847 reviews
September 28, 2018
Dishonest First the offer presented to us on a new and used car had the Tax well above the 4%. We had agreed to purchase a 2016 Toyota 4 runner. We had already First the offer presented to us on a new and used car had the Tax well above the 4%. We had agreed to purchase a 2016 Toyota 4 runner. We had already had our credit checked which is great and had the car checked with our mechanic. We were due to to pick up the vehicle this evening and they were suppose to be detailing the vehicle for us. We received a phone call today that the dealership sold the car last night. We had been warned about this dealership by multiple people in the car business, customers and financing industry . I would think that it would be in Toyota’s best interest to investigate this delearship. More
by Car Buyer
Employees Worked With
Scott Frizzell , Zack Vickers
September 28, 2018
Right Truck/Right Price Jarmaine and Morgan are extremely knowledgeable and helped me find the truck I was looking for at the price point I wanted. I will be back to buy agai Jarmaine and Morgan are extremely knowledgeable and helped me find the truck I was looking for at the price point I wanted. I will be back to buy again!! More
by Elrod4ua
Employees Worked With
Jarmaine White, Morgan Smith, Chris McDaniel, Calvin Smith
September 18, 2018
Love my new car My experience with Serra Toyota was the best Both employees were helpful professional and nice. Williani helped me with the car that suited me the bes My experience with Serra Toyota was the best Both employees were helpful professional and nice. Williani helped me with the car that suited me the best. More
by Paris313
Employees Worked With
Willard Love, Lani Love
September 18, 2018
experience at serra with Lani love My experience at Serra Toyota was wonderful. Lani was great, I couldnt have come across a better salesperson. She was so patient & knowledable. I will My experience at Serra Toyota was wonderful. Lani was great, I couldnt have come across a better salesperson. She was so patient & knowledable. I will definitely recommend her to anyone! Thank you Lani and serra for my new car I LOVE IT! More
by hamiltoncy54
Employees Worked With
Chris Ziadie, Willard Love, Lani Love
September 15, 2018
Good experience I had a good car buying experience and would recommend using Alex anytime you need s new car. Just come on down to Serra Toyota. I had a good car buying experience and would recommend using Alex anytime you need s new car. Just come on down to Serra Toyota. More
by Ddad
Employees Worked With
Alex Fant
September 14, 2018
Awesome Customer Service at Serra Toyota My salesman Matt Davidson was awesome! He helped me feel comfortable and confident about the choices I was making and stayed with me every step of the My salesman Matt Davidson was awesome! He helped me feel comfortable and confident about the choices I was making and stayed with me every step of the process to ensure I was happy and understood every detail. He got me a great deal on a great car and I couldn't be happier! More
by abishop1122
Employees Worked With
Chris McDaniel, Matt Davidson, Calvin Smith
September 11, 2018
Great experience at Serra Toyota My salesman Shawn Jenkins was awesome. The speed of service and great atmosphere was an added bonus to the new ride I now have. Thanks Serra Toyota My salesman Shawn Jenkins was awesome. The speed of service and great atmosphere was an added bonus to the new ride I now have. Thanks Serra Toyota More
by Shiwandarc
Employees Worked With
David Woodall, Shawn Jenkins
September 11, 2018
Chevy Colorado Awesome experience with DeVante Beck on the purchase of my 2017 Chevy Colorado truck! Highly recommend him if you come by. He will make the transactio Awesome experience with DeVante Beck on the purchase of my 2017 Chevy Colorado truck! Highly recommend him if you come by. He will make the transaction smooth! More
by klp colorado
Employees Worked With
Devante Beck
September 07, 2018
Customer service is important My husband and I recently leased a new vehicle from Serra Toyota. There were a few issues with our paperwork and our agreement that I didn't realize My husband and I recently leased a new vehicle from Serra Toyota. There were a few issues with our paperwork and our agreement that I didn't realize until after we left. After speaking with Meghan Barnes, Customer Relations Manager, we were able to resolve the issue in a short amount of time. Serra Toyota definitely has a great employee in her. Her professionalism and customer service would definitely make me want to recommend Serra Toyota to my family and friends. More
by BoyMom
Employees Worked With
Meghan Barnes
September 05, 2018
Budget friendly! Worked with our tight budget and got me the perfect car for my family and my style of preferenc. Also helpful with my active toddler. Worked with our tight budget and got me the perfect car for my family and my style of preferenc. Also helpful with my active toddler. More
by Mrowell16
Employees Worked With
Alex Fant
