Serra Toyota

Excellent vehicle!! We went in knowing the vehicle we were interested in and we were able to get the process started immediately. No haggling, no good cop bad cop act, ju We went in knowing the vehicle we were interested in and we were able to get the process started immediately. No haggling, no good cop bad cop act, just great service and honesty. So excited about our diamond in the ruff. Thank you Matt for working so hard on our behalf. More

Great Experience!!! My wife and I had been looking at cars for about six months. She was driving a Tahoe that had never given us any problems but it had quite a few mile My wife and I had been looking at cars for about six months. She was driving a Tahoe that had never given us any problems but it had quite a few miles on it. I travel so it is very important to me that my wife has reliable transportation. My wife picked me up at the airport, we drove directly to Serra and they had the 4 runner she had been looking at. With the help of Coach my wife now has a new car and I can rest easy knowing she is in a much safer vehicle. Thanks Again Coach!!! MAP More

Ask for Morgan and you'll be extremely satisfied Let me start by saying I met Morgan Smith over the phone on a Monday afternoon. The next day, I got to meet him and verified his friendliness and p Let me start by saying I met Morgan Smith over the phone on a Monday afternoon. The next day, I got to meet him and verified his friendliness and personable nature in person. From the beginning I could tell he was different; different in a good way. He wasn't pushy, he listened to what I had to say, and he gave me his focused attention from the moment I called. That's tough to beat! As for the vehicle, I tried working with two other Toyota dealerships in Alabama, but both left me completely unsatisfied. I was looking for a specific vehicle and the first dealership used that to their advantage. The second wanted to sell me something completely different from what I asked for. I looked around on the Internet and saw Serra Toyota had a vehicle very close to my requirements, but I needed more information. So, I called and spoke with Morgan Smith at Serra Toyota. Morgan went out to the vehicle and said it was exactly what I wanted and he held it back for me to see the next day. Since I live two hours from Serra Toyota, he wanted to make sure the vehicle was everything I was looking for before I invested the time to go see it. We spoke on several occasions that afternoon and evening to make sure all questions were answered and when I was ready to commit, I made an appointment for the next day. When I got there, Morgan was waiting for me with a big smile and hearty handshake. We went to the vehicle (hidden away as promised) and took it for a spin. I was sold. The negotiation process was quick and painless, and he went out of his way to make sure everything was taken care of. The "check out" process took 5 minutes and I was on my way. Nearly home, I realized I left some important items at the dealership, so I called Morgan for help. Even though he had already left work for the evening, he was able to secure my belongings in mere moments, and securely held them until I could pick them up later that week. He called me every day to let me know he still had my gear and was looking for any vehicle delivery options in my area so he could get my belongings back to me. Without a doubt, Morgan Smith went above and beyond my expectations in buying my vehicle! If you need to find out how to sell a car the right way, give Morgan a call. For what it's worth, I think Morgan's a pretty popular guy. When I showed up to get my belongings, I overheard three satisfied customers asking if he was around just so they could say hi. That says a lot about a man and how he conducts himself. Serra Toyota has a great one on their hands! More

Unexpected blessing I came in on my birthday to browse. I ended up test driving a Corolla. I loved it but didn't expect to purchase that soon. I had a wonderful salesman, I came in on my birthday to browse. I ended up test driving a Corolla. I loved it but didn't expect to purchase that soon. I had a wonderful salesman, Jarmaine, that reminded me I should do something great for myself and reliable transportation is very important; especially since my car was almost 12 years old... I ended up getting the Corolla and I absolutely love it! I had a wonderful experience and an awesome salesman. Everyone was friendly and I would absolutely recommend to others! More

Great Deal for an Awesome Car We came into Serra Toyota knowing very little of what to expect. Our sales rep, Coach and our friend Matt Davidson (also a sales rep), provided servic We came into Serra Toyota knowing very little of what to expect. Our sales rep, Coach and our friend Matt Davidson (also a sales rep), provided service and advice on buying a new car that met our needs practically and financially. Coach showed us some cars that were in our budget, and low and behold, there was a beautiful 2014 Black Toyota Yaris. We looked at a couple other cars as well, but the Yaris was perfect. Coach and Matt walked us through the financing process and helped us settle at a great low price and rate that was great for our budget. After signing all the paperwork, Coach even showed us how to set up the Bluetooth and how to work all the doodads in the car. That was super helpful. We are thankful to both of them for making such an intimidating process not so intimidating. We know we got a great deal! Thanks again! More

My son's first car purchase. We could not have had a better sales person than Larry (Coach) for dealing with my son on his first car purchase. We were treated with respect in eve We could not have had a better sales person than Larry (Coach) for dealing with my son on his first car purchase. We were treated with respect in every way by everyone we dealt with. I had personally had a problem with Serra Toyota years ago and left there and bought a new Honda that afternoon. This experience was one of the best car purchase I have ever been involved with. The customer service has come a long way. Thanks again to Coach!!! More

My new 2014 Camry This was my second time purchasing a vehicle with you guys! I know I was kind of indecisive because I changed my mind a few times but everyone was so This was my second time purchasing a vehicle with you guys! I know I was kind of indecisive because I changed my mind a few times but everyone was so nice. By the end I felt like I was one of the gang lol. See you all next year lol ;-) Tonya Pittman More

Another Great Experience Once again, Shannon and the rest of the staff did an outstanding job with our purchase. I love my new Camry, it is a great car and fits my needs perfe Once again, Shannon and the rest of the staff did an outstanding job with our purchase. I love my new Camry, it is a great car and fits my needs perfectly. Dealing with Shannon Twitty is like dealing with an old friend. It's comfortable, and secure, and I won't do buisness anywhere else. More

Best customer service friendly people At serra toyota they make u feel like home mr larry paulin aka (coach) is the man he went above and beyond to make sure i got the vehicle i wonted. Ev At serra toyota they make u feel like home mr larry paulin aka (coach) is the man he went above and beyond to make sure i got the vehicle i wonted. Everybody is so friendly u won't have a better experience anywhere i promise u that. it means alot to go to a dealership and not have any hassle i would recommend if ur ready to buy a vehicle go to serra toyota u won't regret it. More

BEST SALES PURCHASE EVER!!! I loved them and I don't think I would have purchased my new car today without their great customer service. They have the best attitudes, sense of hu I loved them and I don't think I would have purchased my new car today without their great customer service. They have the best attitudes, sense of humor, and wittiness. Their down to earth attitude made my family and I feel very comfortable. I wouldn't have come in if Phillip hadn't called me. He didn't even know me and called to inquire about my two year old purchase with an high interest rate. It was cut in half today. Thanks to Phillip-the brains behind the operation, Matt-the comedian,mediator,counselor and cook and David-the money man!! More