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Serra Toyota
Birmingham, AL
2,842 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,842 reviews
April 22, 2015
Great service I am so grateful for the help Thomas provided to my family. He listened to what we wanted and the price range and found the perfect care for us! I am so grateful for the help Thomas provided to my family. He listened to what we wanted and the price range and found the perfect care for us! More
by marilyn
Employees Worked With
Thomas Mimikakis
April 21, 2015
More than a dealership Recently bought a new 2015 Tundra and once again my experience exceeded my expectations. I've bought several vehicles from Brett Hickman and the staff Recently bought a new 2015 Tundra and once again my experience exceeded my expectations. I've bought several vehicles from Brett Hickman and the staff at Serra and have always left satisfied with the experience. Brett & the finance team have always made my family feel more like friends than customers. I've sent friends & family to buy from him I, if someone is looking for a good vehicle I would recommend they see him too. More
by Aaron145
Employees Worked With
Brett Hickman
April 17, 2015
Jarmaine White Needs a Raise!!!!! Jarmaine was polite to me, knowledgeable about the product, and I was very impressed with his overall salemanship. He went out of his way to get me t Jarmaine was polite to me, knowledgeable about the product, and I was very impressed with his overall salemanship. He went out of his way to get me the BEST DEAL! I'm Very Happy! He was more than exceptional and very professional! You all either need to give him a raise or find more sales personnel like him! Great Job! More
by Boykcool
Employees Worked With
Jarmaine White
April 15, 2015
best impression for a first time buyer Jarmaine helped me find the car inside my wants, needs, and budget. He was very diligent in work. He made my car buying experience very easy and painl Jarmaine helped me find the car inside my wants, needs, and budget. He was very diligent in work. He made my car buying experience very easy and painless. I will recommend him to anyone looking to buy their next car! More
by rjwehby
Employees Worked With
Jarmaine White, Lacyee Wallace
April 14, 2015
Great Experience The service and sales team made my experience great. I would recomend everyone to give them a shot when looking for a new car. They really went above The service and sales team made my experience great. I would recomend everyone to give them a shot when looking for a new car. They really went above what I asked of them which was great. I will definitely be using Mr. White again when I decide to purchase another car and I would recommend you ask for him when you purchase yours! More
by Hunter917
Employees Worked With
Larry Lawson, Jarmaine White
April 10, 2015
Great Experience I had a very pleasant visit and my salesman was very nice and he listened to what I wanted and got me the perfect car!!! I had a very pleasant visit and my salesman was very nice and he listened to what I wanted and got me the perfect car!!! More
by kandie05
Employees Worked With
Jarmaine White
April 08, 2015
Excellent Experience!! Morgan Smith and John McDonald went out of their way to make my truck buying experience enjoyable. Morgan made sure the vehicle meet my needs and that Morgan Smith and John McDonald went out of their way to make my truck buying experience enjoyable. Morgan made sure the vehicle meet my needs and that I looked cool rolling down the road. John ensured that we didn't blow the budget I had preset prior to coming in. I would drive across the country to buy from them again. More
by Elrod4ua
Employees Worked With
John McDonald, Morgan Smith
April 07, 2015
Excellent Salesmanship I had the pleasure of working with Josh Jarboe and it was the best experience to date. He was very knowledgeable, helpful, and a life saver. He didn' I had the pleasure of working with Josh Jarboe and it was the best experience to date. He was very knowledgeable, helpful, and a life saver. He didn't know much about my personal suffering, but I was so afraid I wouldn't be able to get a bigger car do my growing family. with his help, I was able to get a 2015 Toyota 4 Runner! He has made a lifetime customer in me and I hope to do business in the future with him! Thanks again for valuing your customers and treating us like your own family! More
by fabgirl52
Employees Worked With
Josh Jarboe
April 02, 2015
Awesome Experience Morgan was awesome!! Very very happy with my new 2015 4 Runner!! Thank you so much! I will always recommend Morgan to friends and family! Morgan was awesome!! Very very happy with my new 2015 4 Runner!! Thank you so much! I will always recommend Morgan to friends and family! More
by Christycaden
Employees Worked With
Morgan Smith
April 02, 2015
Great Service Larry "Coach" Paulin was awsome. He and the other team members changed my entire perspective on dealerships. They were beyond friendly, welcoming, and Larry "Coach" Paulin was awsome. He and the other team members changed my entire perspective on dealerships. They were beyond friendly, welcoming, and very helpful on helping me find the best deal possible within my means. I would strongly recommend him and this dealership to anyone searching for a vehicle. More
by Ren3505
Employees Worked With
Larry Lawson, Matt Lawley, Larry Paulin
