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Serra Toyota
Birmingham, AL
2,843 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 2,843 reviews
February 16, 2015
wonderful service I just want to say that Matt Davidson was a wonderful salesman and did everything he could to help me to get a vehicle after other dealers would not. I just want to say that Matt Davidson was a wonderful salesman and did everything he could to help me to get a vehicle after other dealers would not. I will definitely recommend him and serra Toyota to my friends and family More
by bamaboi1981
February 11, 2015
A great Experience Not having found what I wanted at another dealership I was a little discouraged when I showed up at Serra Toyota. Jarmaine was the perfect salesperson Not having found what I wanted at another dealership I was a little discouraged when I showed up at Serra Toyota. Jarmaine was the perfect salesperson. He did not try to sell me more that what I wanted. The whole experience was very easy and I am thrilled with my new vehicle. More
by JoH
Employees Worked With
Jarmaine White
February 05, 2015
Great help from Eric Moore First experience at Serra Toyota, Eric was friendly, kind, honest and helpful. We had great experience... Definitely come back again next time ... Hi First experience at Serra Toyota, Eric was friendly, kind, honest and helpful. We had great experience... Definitely come back again next time ... Highly recommended ... Thank you Eric More
by Mia
Employees Worked With
Eric Moore
February 05, 2015
Truly Exceptional. Morgan Smith is the man to see if you need a vehicle. Made the whole process easy and extremely smooth for my 71 year old mother. She is pleased far Morgan Smith is the man to see if you need a vehicle. Made the whole process easy and extremely smooth for my 71 year old mother. She is pleased far beyond her expectations. Trade in on her old vehicle beat the competition by thousands yes thousands of dollars. Best deal out there not just the car but the services they provide after your purchase, is an unbelievable value. You will not be disappointed if you call Morgan Smith @ Serra Toyota in Birmingham !!! - Allison West Gardendale, AL More
by Allison
Employees Worked With
Meghan Barnes, Larry Lawson, Morgan Smith
February 04, 2015
Wonderful buying experience!! This is my second purchase from Serra Toyota and would not consider dealing with anyone else. Hands-down, they are the most professional, straig This is my second purchase from Serra Toyota and would not consider dealing with anyone else. Hands-down, they are the most professional, straightforward and honest group of people I know. Beh Doli was my salesman and he deserves the upmost recognition, for his service. Beh done exactly what he said he was going to do and put me in the exact car I wanted. I can't thank him enough for his salesmanship. Thank you Beh Doli, for everything. I recommend Serra Toyota to anyone looking for a team, that knows how to get things done, without all the hoopla and gimmicks. In my book, Serra Toyota is #1. Sincerely, R. A. Morrison More
by Rmorri
Employees Worked With
Beh Doli, Tess Wairimu
February 03, 2015
The experience was grear My husband and I really enjoyed the dealership and the employee. Will come back and buy a Toyota. Keep up the good work and be Blessed. My husband and I really enjoyed the dealership and the employee. Will come back and buy a Toyota. Keep up the good work and be Blessed. More
by Sandra Ford
Employees Worked With
Eric Moore
February 01, 2015
I highly recommend Serra Toyota I cannot say enough great things about Serra Toyota, specifically Matt Davidson, Matt Lawley, Morgan Smith, and Larry Lawson. These men truly care ab I cannot say enough great things about Serra Toyota, specifically Matt Davidson, Matt Lawley, Morgan Smith, and Larry Lawson. These men truly care about their customers and work hard to make sure you are satisfied....it's not just about a bottom line for them. They all follow up regularly and will always be available for any auto needs you have. They are honest and professional, and I highly recommend visiting them for all your vehicle purchases. More
by svf
Employees Worked With
Larry Lawson, Morgan Smith, Matt Lawley
January 28, 2015
Left feeling satisfied i am very happy with my new 2015 Toyota Tacoma and I am very happy with the service that was provided to me by Serra Toyota. I was very satisfied by i am very happy with my new 2015 Toyota Tacoma and I am very happy with the service that was provided to me by Serra Toyota. I was very satisfied by every member of the Serra team that I had contact with on my purchase day. I will, and already have, be recommending Serra to friends and family for their purchases. More
by pjcrimson
January 28, 2015
Staying involved MattD stayed involved throughout sales/close process, including assistance w/aftermarket mats, hitch and challenges with sales tax/registration.They w MattD stayed involved throughout sales/close process, including assistance w/aftermarket mats, hitch and challenges with sales tax/registration.They work to make customer happy. More
by Otelco
Employees Worked With
David Woodall
January 27, 2015
Ease of business for Ronald Babice I was pleased with my purchase. Mr. Ron went over and beyond his job to get me in a vehicle. He was patient, considerate, kind, and funny. He was not I was pleased with my purchase. Mr. Ron went over and beyond his job to get me in a vehicle. He was patient, considerate, kind, and funny. He was not pushy like some salesmen. He explained everything to me and he told me everything like what is the next step and what to expect. Mr Ron hats off to you for doing Your job with ease and May GOD continue to bless you and your family more and more and run you over with blessingsss.. Thank you, Ponchetta D. More
by ponchie1
Employees Worked With
Ronald Babice
