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Serra Toyota
Birmingham, AL
2,843 Reviews
At Serra Toyota, Inc in Birmingham, AL, also serving Hoover, Trussville, Pinson, Chalkville and Tuscaloosa, we understand where you buy your new Toyota is just as important as the purchase itself. One visit to our facility at 1300 Centerpoint Parkway in Birmingham and you’ll understand why hundreds of people choose Serra Toyota each month for their new or pre-owned Toyota purchase. Located just minutes from downtown Birmingham, we are convenient to the metro area and open 6 days a week, including our service department to serve you.
20 Years of Experience at Birmingham's Serra Toyota
When you visit Serra Toyota , you’ll experience the friendly and knowledgeable staff you’d expect from a family owned and operated dealership with over 20 years of selling Toyota’s and the selection and resources you demand from a large Toyota dealership.
The sales showroom is equipped with 4 large flat screen TVs to keep you in touch with the news of the day or your favorite show. Relax and enjoy your favorite SEC team’s game while our award-winning sales professionals prepare your new Toyota for delivery.
Our Service lounge is equipped with 2 large flat screen TVs for your favorite show, news channel, or game. You can relax and enjoy the game on Saturdays knowing your Toyota is being serviced by our factory trained Toyota Technicians. We also offer each guest, complimentary breakfast and lunch, free Manicure Mondays, shuttle service, and our “Stay Put Service” which is a complimentary pick up and drop off service . Rental vehicles are available
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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June 29, 2022
This is not my first experience with Serra Toyota. And as usual their sales team was very knowledgeable, courteous and professional. They helped me narrow down my search and put me in the vehicle that And as usual their sales team was very knowledgeable, courteous and professional. They helped me narrow down my search and put me in the vehicle that was just what I needed. More
by rbraswell
Employees Worked With
Brandon Michaelis
June 29, 2022
First of all this place is a joke. . I went there and dealt with Christian Cox who had me there waiting for 4 hours before ever even letting me test drive the vehicle I was there to pur . I went there and dealt with Christian Cox who had me there waiting for 4 hours before ever even letting me test drive the vehicle I was there to purchase. When I asked him if it had a wreck on it he told me “I don’t think so” and I asked for the car fax which I never received from him. When getting back from the test drive he had me wait another 2 hours before ever getting back to me on the numbers. When he saw that I was frustrated he brought Brett into the deal to finish it off. When we decided on a deal I was then told to wait for the finance person to call me into the office (another 2 hour wait) I was so tired and wore down from being there that when we were going over all the information I neglected to notice the auto check they put in the paperwork that I ended up signing showing that the Tahoe did in fact have a wreck on its record. I ended up paying full retail price for a wrecked 2015 tahoe! When I found this out I called up there and asked for a copy of my paper work because I was never given my thumb drive with the paper work on it. They proceeded to give me the run around on it for 5 days! And I have still yet to get my thumb drive. After that time had passed I went back up there to try to trade the Tahoe back into them and they only offered me 23,500 for the tahoe after I just bought it for 33500! But they didn’t give me that figure the day I went up there! They gave me the run around for 3 hours while I was there and sent me home with no figure, only after repeating to call up there for 4 more days did I finally get in touch with the director of the used car lot and get that number. The used car lot is a joke, a scam, and a waste of time.I would not recommend this place to anyone looking to purchase a used vehicleThe tactics they use of just waiting you out to exhaust you are ridiculous, plus they push and push and push you to use them to find you financing instead of you using outside financing. The new car part actually charges you 2k extra for outside financing! What a load of crap More
by austinswindle84
Employees Worked With
Christian Cox
June 28, 2022
Ronald Babice and Serra Toyota has helped me so so much. When I first went to them under my moms orders of check out car dealers instead of buying junk I thought what a joke my credit sucks ... it ready did When I first went to them under my moms orders of check out car dealers instead of buying junk I thought what a joke my credit sucks ... it ready did ... But Ron and Serra have a wonderful program that as long as your payments are faithfully made your credit is built and you can drive wonderful vehicles with lifetime warranties and many months of maintenance. I highly recommend Ron Babice to anyone. Oh and YES he is my ONLY car salesman the computer says .. "RONS CUSTOMER DO NOT CALL OR BOTHER !" Ron is honest, hard working and LISTENS he will never sell you something you can not afford or dont need. This sweet vehicle has been almost a year in the looking ... and I am so thankful to God for introducing Ron and I .... it has been all HIM More
by WendyKidwell
Employees Worked With
Mitch, Ronald Babice, Calvin Smith
