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Serra Volkswagen
Birmingham, AL
1,335 Reviews
Serra Volkswagen in Birmingham, AL, serving the Greater Birmingham Area, Tuscaloosa and Hoover, is a new and used car dealership providing for your automotive needs before, during, and after the sale. We’re a proud member of the Serra Automotive group, a family-owned business taking care of car shoppers since 1981. Whether you’re dealing with our sales professionals, finance team, or certified technicians, you can always expect to feel as if you are the top priority, because we believe in developing lifelong automotive relationships with our customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM
Saturday Closed
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday Closed
Sunday Closed
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Showing 1,335 reviews
May 01, 2025
They worked on everything and fixed it except for what I originally had the car towed in for. After having the car for nearly three weeks they called me and said the car was ready to go. The charge so far w originally had the car towed in for. After having the car for nearly three weeks they called me and said the car was ready to go. The charge so far was $3770.00 in which I believe to be highly ridicules and very expensive for the work they done. Upon arrival an hour and half later, I spotted the car on the lot, so, I used my extra key fob and started the car to see if it was fixed, and same problem still existed. I told the service writer what I had discover and asked if they test drove the car upon completion of work performed. Hie response was, "he is supposed to." I was very dissatisfied and disappointed. He took the car back into the shop and two hours later he informed me that the car needed another part fixed and it would cost almost $700.00 plus I would have to leave the car at the shop again until the part came in, another wasted trip. My concern now is why all the other worked performed that I didn't ask to do except for three things, Gear shift was loose, third brake light out, and recall on the driver's side airbag. The car is a 2018 Turbo Beetle Convertible which is my wife's pride and joy. Needless to say, she was very livid and beyond being upset with Serra Volkswagen. She called the service manager and inquired why it needed so much work and was told it's because it's the age of the car and he was a Nissan man anyway. So, what he was saying is that a Volkswagen is not any good after six years old. I must say that we have never had any problems with the Beetle and the reason I had it towed ($300.00) is because the EPC dash light came on and according to the owner's manual to shut off engine and take it to the nearest authorized Volkswagen mechanic, which in this case was 63 miles away. I can't wait to see what awaits me when I go to pick up the car. More
by donaldcanada256
Verified Customer
April 28, 2025
My service was longer than I expected but everyone was nice and helpful. I was also kept up to date on everything. nice and helpful. I was also kept up to date on everything. More
by TESHIA H.
April 28, 2025
Quick, fast and, easy. They had me in and out within an hour and there were multiple people ahead of me. They had me in and out within an hour and there were multiple people ahead of me. More
by psettle
April 25, 2025
The guy that works at the front counter is very friendly and very helpful, but my car was not fixed correctly and very helpful, but my car was not fixed correctly More
by fhoward1313
Employees Worked With
April 24, 2025
I feel so good, the best dealer I ever seen faster in all process and so kind people, thanks for all angel borja. process and so kind people, thanks for all angel borja. More
by evaristo27
Employees Worked With
April 23, 2025
Work was good but I had a 7am appointment and no body was there until 7:20. there until 7:20. More
by lifedancephotography
Employees Worked With
April 20, 2025
I wish a wait time would have been mentioned to me upon arrival. I was told the earlier I schedule for the quicker I’ll get out, but I have scheduled two services since then one being at 7am and the other arrival. I was told the earlier I schedule for the quicker I’ll get out, but I have scheduled two services since then one being at 7am and the other at 9am and both times I have had to wait over 2.5 hours. The first visit was an inspection and oil change because my driver door says it’s open when it’s not and the back right sensor tells me something is there when reversing and nothing ever is. I was told the door was a seatbelt jam problem and the sensor was just dirty.. but no matter how much I clean it it still yells that something is behind me. The second visit was a reschedule for the oil change only since I ended up not needing one yet the first time around. I appreciate the first oil change being free but I would almost rather spend the $45 at Express Oil Change for a 15 minute service. I would not have any problem if this service to an hour to an hour and a half since you are not an express oil change operation, but 3 hours for an appointment that I scheduled a week or more prior without warning of delay is just awful. More
by brandyrayann02
Employees Worked With
Lizbeth Gonzalez, Tristan, and Jay the Mechanic always show exceptional customer service. I believe Ashlee was my Service Dept advisor, I wish she would have expressed wait time upon arrival. Theo was lovely and helped answer all of my questions
April 19, 2025
I was satisfied with my service and the immediate attention my car received. I would recommend this facility. attention my car received. I would recommend this facility. More
by gritsewr
Employees Worked With
April 15, 2025
Despite my car being in their service department for 35 days for a 2-day repair. From March 1, 2025, then not worked on until April 2, 2025, and finished on April 4, 2025. Only communicated with when i c days for a 2-day repair. From March 1, 2025, then not worked on until April 2, 2025, and finished on April 4, 2025. Only communicated with when i called to check on my vehicle. Joe and Dylan were great people to communicate. The GM has a horrible bedside manner. My vehicle is now in another dealership for repair and Sch B service. More
by vd.thomas52
Employees Worked With
Joesph, Dylan
