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Serra Volkswagen

Birmingham, AL

Overview
Employees
Reviews
Vehicles
4.4
1,334 Reviews
Serra Volkswagen in Birmingham, AL, serving the Greater Birmingham Area, Tuscaloosa and Hoover, is a new and used car dealership providing for your automotive needs before, during, and after the sale. We’re a proud member of the Serra Automotive group, a family-owned business taking care of car shoppers since 1981. Whether you’re dealing with our sales professionals, finance team, or certified technicians, you can always expect to feel as if you are the top priority, because we believe in developing lifelong automotive relationships with our customers.
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1490 Center Point Pkwy

Birmingham, AL

35215

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Showing 1,334 reviews

April 13, 2025

Do not tell the truth or keep what they say to you to you either More

by pdgregg1963
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Curtis Lloyd
1.0
This rating includes all reviews, with more weight given to recent reviews.
Eric White
1.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremey Rutledge
1.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Coleman
1.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Gingras
1.0
This rating includes all reviews, with more weight given to recent reviews.
Bethany Ashe
1.0
This rating includes all reviews, with more weight given to recent reviews.
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April 11, 2025

Was able to get in and out fairly quickly. They also worked with my warranty people so i wouldnt have to. More

by honeycuttjo
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
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April 11, 2025

Service was professional, efficient and done in a timely manner. Staff was friendly and helpful. More

by shaun.huysamen
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Joshua Lane
4.0
This rating includes all reviews, with more weight given to recent reviews.
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April 10, 2025

Joseph and his companion service employee were incredibly nice and helpful. In fact so much so I will be bringing my car here now for a new windshield and future oil changes even those it is less convenient More

by maryhanby
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Joseph ? in the Service Dept. As well as the young service man working with him at the time I stopped in because of a problem being unable to open the gas tank door.
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April 09, 2025

Bought a car through these guys a few weeks ago and it was an amazing experience. I had gone to a couple other dealerships earlier in the day and received nowhere near the customer service and attention t More

by mayasandlin05
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Curtis Lloyd
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : D’Andre Sandlin
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April 09, 2025

didn't do a tire rotation like they said they were going to do at all. More

by ajwestbrook719
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Paul
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Apr 10, 2025 -

Serra Volkswagen responded

Mr. Westbrook came in on March 19th for an oil change, bluetooth concern, a brake noise, and tire rotation. After the work was completed and the customer had left with his car, he called back a few hours later stating that the tire rotation had not been done. He informed me that he could tell that the tires had not been rotated due to a tire that he had replaced, or something along those lines, still being in the same place on the car that it was in before we "rotated" the tires. We had initially agreed upon rotating the tires when he came in for the appointment that we had set for that following Tuesday to remedy the bluetooth concern. Mr. Westbrook then asked for his money back. I went to my cashier and had her void the card transaction for that day, which should have stopped the money from coming out of his account. He never did come in for the next appointment for us to take care of the bluetooth issue, or rotate the tires.

Apr 10, 2025 -

ajwestbrook719 responded

Why would I come back to a place where you accept my vehicle to "inspect it" and you didnt inspect it at all? you blantantly lied to my face telling me you had dome the tire rotation, whicj you did not because I was was smart enough to mark my tired and noticed you all didnt rotate them at all, yet you charged me for the rotation. So this means you accepted my vehicle to "inspect", didnt do the inspection at all, had me waiting in the waiting room for absolutely no reason, then when I asked about how my brakes looked, you all said "oh....yeah those look fine" knowing all the while you all didnt look at anything concerning my car whatsoever. So essentially I drove my car to your dealership to park it there for a couple hours and drink free coffee and then leave and be charged for a service that didn't even get done..... so no... of course II would never come back to your location. You all blatantly lied to my face and obviously cannot be trusted.

Apr 10, 2025 -

Serra Volkswagen responded

We will investigate the failure in our system to find where the breakdown of communication was in regard to the tire rotation. We did void the customers ticket that day, so he was refunded for the rotation and did receive the oil change at no charge for his time. The squealing noise of his brakes could not be duplicated. Brakes otherwise looked and performed as normal. Bluetooth issue was diagnosed and it was determined that the dash would have to be removed for repairs. This was scheduled for another time. We greatly appreciate our customers. We also sincerely apologize for any inconvenience and appreciate the customer bringing his experience to our attention so that we may continue to improve our processes.

Apr 10, 2025 -

ajwestbrook719 responded

A brake inspection would require one to take off the actual tires and inspect the brakes...no tires were actually removed whatsoever to even determine a brake issue...otherwise, the tires wouldve been rotated as well. And no, my dash was not taken apart because the gentleman helping me specifically said "We are going to have to remove the dash and look into it further to see whats avtually determining the issue. Therefore, can you bring back your vehicle another day so we can get under the dash and see because it's going to take some time". I have a great memory. I wasn't charged, so I'm obviously happy with thay outcome. But you all asked for my feedback, and so I gave it. Don't blatantly lie to people and waste thier time for no reason. Be honest and upfront about what it is youre going to do for the customer so it instills trust in the company & the brand. Again, thank you all for your time & I will be choosing other locations in the forseeable future. Have the best day!

April 08, 2025

Staff was friendly and helpful. Also fast service. I only had to wait an hour for an oil change and tire rotation. More

by flvines
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Joshua Lane
5.0
This rating includes all reviews, with more weight given to recent reviews.
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April 03, 2025

Excellent professional service and the staff was helpful and willing to work with me on my finances. More

by roderickblane1960
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amanda Badgewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
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April 03, 2025

Provided service to my car that was required according to maintenance schedule. Manager on duty was courteous and accommodating. I will continue to get my car serviced at this location. Thank you! More

by lmrussell50
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Joe Nance
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April 02, 2025

Service was friendly and helpful. The gentleman at the front desk had me in and out within 10 minutes. More

by brandyharding
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
I am Not sure of the guys name
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