Let's face it. Most sales in any retail setting come down to trust. Of course,,the brand of the product is important. But trust in the sales person's guidance toward the purchase is crucial. We would not have bought the van we decided upon if it were not for the sincerities of Mary Lamarca..
Our family doesn't throw around $40,000 like it is a minor matter.. It's a lot of money. Only feeling confident that Mary was honest and was being straightforward got things done. She advocated for us and stepped up to her sales manager trying her best to make everything work.
There is no problem for us that Sherman Dodge (and Mary) should make a little money selling us a van. But...no one wants to give their hard earned money nor stretch their budget for a person across the table who tries to sneak around the facts or who patronizes the customer.. Mary treated us like who we actually were....a family in need of a van for the transportation needs of our wheelchair daughter.. She worked every angle to help us solve a pressing problem.. We wish we were rich people. If we were, we would come back every year and buy from Mary , confident that we were transacting a very fair win-win deal.
And so gentlemen......Hit the gong for Lamarca.