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Soerens Ford
Brookfield, WI
1,149 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 1,149 reviews
February 17, 2026
Oil change was done incorrectly and oil appeared not to have been changed at all. Oil filter was installed with old and new washer causing a major oil leak. We had to have the it corrected 45 minutes into have been changed at all. Oil filter was installed with old and new washer causing a major oil leak. We had to have the it corrected 45 minutes into our trip. Notified Katie about this...she was supposed to send me an email so I could provide her with the corrected repair paper work. But is was never recieved. Very fortunate to not have destroyed the engine. More
by mo28
Verified CustomerEmployees Worked With
KATIE
February 16, 2026
Never let me down. All the work done was done rite..and if not.they fixed it..honest people..Kurt and Spencer are good at what they do. All the work done was done rite..and if not.they fixed it..honest people..Kurt and Spencer are good at what they do. More
by Pstearns782
February 13, 2026
Everyone involved understood my needs and what was important to me in purchasing a new truck. Each person worked hard to make sure I was comfortable and satisfied. important to me in purchasing a new truck. Each person worked hard to make sure I was comfortable and satisfied. More
by gishmotorsports
February 13, 2026
I was delighted to have my car picked up at 8:00am. I’m 81yrs and my mornings are slow to start and car was dropped off by 12:30. Good on you. I’m 81yrs and my mornings are slow to start and car was dropped off by 12:30. Good on you. More
by spettig19
February 13, 2026
They did a great job on my Chevy equinox. They picked it up at my home and brought it back. No charge thank you. They picked it up at my home and brought it back. No charge thank you. More
by bobstein1717
February 13, 2026
Initially the price was good. Pete was knowledgeable. The cloising process should have been more transparent. Adding "service fee' to the transaction was wrong. Should have been u Pete was knowledgeable. The cloising process should have been more transparent. Adding "service fee' to the transaction was wrong. Should have been upocfront that they wqere going to add $500 to the priice as hidden porofit. Felt like i was being cheated. More
by andersonappraisal
Employees Worked With
February 12, 2026
When I arrived I was greeted by Alex and he walked me through what was going happen and how long it would take. He was very happy to be of assistance, and called me with updates. The service was very fas through what was going happen and how long it would take. He was very happy to be of assistance, and called me with updates. The service was very fast and didn't even take a whole day. I am very grateful for Alex and the staff More
by emilianocastro363
Employees Worked With
Alex
