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Sunrise Ford

Fort Pierce, FL

4.3
568 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 568 reviews

May 04, 2024

Exelente muy buen servicio muy amable atento y confiable y me gustó que lavaran mi auto sin costo More

by valdezfelipe70
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 08, 2024 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

May 04, 2024

Service is fast and through. However, getting recalls worked on is slow to get done More

by GLADYS.COMAS
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shawn
May 08, 2024 -

Sunrise Ford responded

We appreciate your feedback and are eager to better your return experience. Please contact our team directly at 772-461-6000 to inquire about outstanding parts to be replaced. Thank you.

May 08, 2024 -

GLADYS.COMAS responded

The service here is usually fantastic. My concern is that the car has a serious recall and they can’t take care of the problem. Their car (I own it) and something bad can happen to me or someone else. Are there no parts available to make the repair? Still i haven’t received any communication from the dealership

May 04, 2024

Bought a used car from there. I was promised by the salesman that he would mail me a second key within a week. Weeks went by and nothing. Kept getting the run around from him and More

by amberwynn30
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Not sure of his name
May 08, 2024 -

Sunrise Ford responded

"Amber Wynn" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

May 03, 2024

Sarah our service manager was excellent. She quickly checked me in for my appointment, and coordinated our maintenance. She provided some recommended services in line with our vehicle mil More

by r5slats
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Sarah
May 03, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

May 03, 2024

Was very pleased with the service at Sunrise Ford especially. from Stuart. He kept me up with the progress of the repair on my Ford Focus. More

by FARAH641
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Stuart
May 03, 2024 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

May 03, 2024

David Brown was my service rep and he accommodated my rear differential issue. He kept in touch and provided me with a loaner while they did the work. More

by Heather Gallagher
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Brown
May 03, 2024 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

May 03, 2024

They did a great job and had me taken care of in about an hour! More

by markmurdock39
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Chip Durant
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 03, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

May 03, 2024

Sarah took the older and when it was, Dunn was at lunch at checkout the price she told me was not correct, but it was corrected then they could not find my key Steve the Porter was very helpful and very ki More

by ariessls
Recommend Dealer
Yes
Employees Worked With
Steve McDonald
May 03, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

May 03, 2024

Always a pleasure going to this dealership. They’re very friendly and accommodating. Never had any issues there. More

by rob.brownstein
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Sara Haney
May 03, 2024 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

May 03, 2024

Exceptional customer service. He went over the specs of my alignment to ensure that I knew what was adjusted More

by Mdruther1981
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 03, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

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