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Sunrise Ford
Fort Pierce, FL
2,083 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,083 reviews
July 01, 2026
Great communication, quick turnaround, and felt like a valued customer Great communication, quick turnaround, and felt like a valued customer. Lasharde went above and beyond. valued customer Great communication, quick turnaround, and felt like a valued customer. Lasharde went above and beyond. More
by cflaschberger
Verified CustomerEmployees Worked With
Lasharde Campbell
June 27, 2026
Very professional. David reviewed my service history- verification of all services performed. We confirmed the last date that my brake fluid needs to be changed and agr David reviewed my service history- verification of all services performed. We confirmed the last date that my brake fluid needs to be changed and agreed it would be scheduled in next appointment. Very thankful and pleased with David and Sunrise Ford.?? More
by Mary
Employees Worked With
David Seifert
June 27, 2026
Very professional. David reviewed my service history- verification of all services performed. We confirmed the last date that my brake fluid needs to be changed and agr David reviewed my service history- verification of all services performed. We confirmed the last date that my brake fluid needs to be changed and agreed it would be scheduled in next appointment. Very thankful and pleased with David and Sunrise Ford.?? More
by Mary
Employees Worked With
David Seifert
June 27, 2026
Excellent service and staff. Addressed my vehicle’s issue with precision. Professional facility as well as very clean. Addressed my vehicle’s issue with precision. Professional facility as well as very clean. More
by KLENZ69
June 27, 2026
Disorganized. The truck we bought was broken into radio was removed Just didn't have a good experience. The truck we bought was broken into radio was removed Just didn't have a good experience. More
by JJN6434
June 26, 2026
Thanks to Scott Neads and his supervisor, also Scott, I was able to get the needed repairs on my vehicle thru my warranty insurance. Paid for 100 percent. Great work was done by "Cowboy". However, due t was able to get the needed repairs on my vehicle thru my warranty insurance. Paid for 100 percent. Great work was done by "Cowboy". However, due to the Ins. Co. and their appraiser dropping the ball and not following up, for 2 1/2 weeks, my vehicle was out of service. My original service advisor broke his foot and no expediancy by any party. Sunrise Ford could not access fully his records on my truck for almost 2 weeks. This way of handling things needs to change. More
by duaneyoung54
Employees Worked With
Other Employees :
Scott Neads, " Cowboy", supervisor Scott
June 26, 2026
Great team in the service department! Jen is very helpful and attentive to what needs to be done to my truck, when I take it in. She is always communicating the status of my repair and ge Jen is very helpful and attentive to what needs to be done to my truck, when I take it in. She is always communicating the status of my repair and getting me back on the road fast! Thank you Jen! Best - Brent More
by brenttranbrent
Employees Worked With
Jennifer Bicht
