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Sunrise Ford
Fort Pierce, FL
2,025 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,025 reviews
June 09, 2026
Quick and easy Quick, easy, friendly, determined to make me happy when I came in floor was great good price. I had other things done a little surprise by Urich a little bit higher than expected actually a l me happy when I came in floor was great good price. I had other things done a little surprise by Urich a little bit higher than expected actually a lot bit higher than expected. More
by salesmen2000
Verified CustomerEmployees Worked With
dr
June 07, 2026
Dave was awesome. He kept me informed and aware of what was being done. 15 He kept me informed and aware of what was being done. 15 More
by Jonatan
Employees Worked With
June 07, 2026
It was pretty quick and service was good personal was polite thank you for your service polite thank you for your service More
by Mvplatino
Employees Worked With
June 06, 2026
It was pleasant and timely. They recommended some services that I knew were getting close and they gave me an estimate and I accepted their bid. They recommended some services that I knew were getting close and they gave me an estimate and I accepted their bid. More
by Adam@florencecontractor.com
Employees Worked With
Lasharde Campbell
June 04, 2026
I have always had a pleasant experience when dealing with the department. I will continue to go there. the department. I will continue to go there. More
by RDJ7721
June 04, 2026
This is the second time that my wife and I have had to deal with recall issues on our Ford expedition vehicle and each time the Sunrise Ford Service Center has confirmed and corrected the recall call issu deal with recall issues on our Ford expedition vehicle and each time the Sunrise Ford Service Center has confirmed and corrected the recall call issues without any issues whatsoever. My wife and I are very satisfied with the vehicle repair. The service center and its staff have been extremely responsive and professional. More
by inspect49
