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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,948 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,948 reviews

August 14, 2024

This dealership has done all I’ve asked to the upmost without fail , very pleased with them More

by DNEWELL29
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Knight
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Aug 14, 2024 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

August 14, 2024

Express Lane Service staff are professional, courteous, reliable, and friendly. They also respond quickly to urgent needs. More

by CAPTAIN.BLOOD888
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Sara Haney, Shawn Cooper
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Aug 14, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

August 14, 2024

Very friendly, knowledgeable and assuring, seems to work for me rather than the dealership! Thank you Sarah! More

by joe@ocean1properties.com
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
Craig Wolf
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael Knight
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Aug 14, 2024 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

August 13, 2024

Terrible communication False representation of a service and maintenance plan Registration was at dealer for weeks without notification Staff could care less about my concerns Request to speak to More

by Motomanjay
Service Price Transparency
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Recommend Dealer
No
Employees Worked With
None of these folks were in this particular process I believe Alberto was finance rep? Was so frustrated didn’t remember names
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Aug 14, 2024 -

Sunrise Ford responded

"Motomanjay" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 13, 2024

Overall it was amazing service from the moment of arrival to getting my car back. More

by Navysquid21
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
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Aug 14, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

August 13, 2024

I was impressed with the communication during my visit along with the videos showing the progress and photo of the problem that needed addressed More

by MINITCUP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Don't remember the names
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Aug 14, 2024 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

August 13, 2024

Great people at dealership. The service on my vehicle was fast and my vehicle was treated well More

by DIMAIOCHRIS
Service Price Transparency
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Recommend Dealer
Yes
Employees Worked With
John wilson
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Aug 14, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

August 13, 2024

It was a pleasure to work with John in service. He always kept me up to date with the service. More

by 1976JHOLLINGER
Service Price Transparency
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Service Communication
Recommend Dealer
Yes
Employees Worked With
John Wilson
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Aug 14, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

August 12, 2024

Mi carro tiene algunas fallas y dijeron que lo arreglarían y ni fue así, la persona que lo vendió se llama Adrian y ni responde las llamadas More

by julisaruiz1993
Service Price Transparency
Workmanship
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Recommend Dealer
No
Employees Worked With
Adriana
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Aug 14, 2024 -

Sunrise Ford responded

"Julis A Ruiz" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 11, 2024

Clean, good personnel, and good service, I don’t have anymore to say because we didn’t get any service done More

by Ford
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Knight
Report | Print
Aug 14, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

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