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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,705 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,705 reviews

February 24, 2024

Mechanics suck I get charged to fix the problem and then the same problem happens and I have to pay again for the same repair More

by Pedro Almanza
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Craig Wolf
2.0
This rating includes all reviews, with more weight given to recent reviews.
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February 23, 2024

Techs can't diagnose anything wrong with the car bring it to another not dealer shop and they diagnose the issue after a few hours I left it at your dealer for a week More

by DARRIANECORNELIUS
Recommend Dealer
No
Employees Worked With
Michael Knight, Michael Knight
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Feb 23, 2024 -

Sunrise Ford responded

Darriane. We always aim to deliver a great experience, and appreciate the feedback when we don't meet a customer's expectations. We have forwarded your comments to the General Manager of the dealership.

February 23, 2024

Service writer Michael Knight very personable & shows he cares. He keeps his customers updated on progress of vehicle. More

by LG2379
Recommend Dealer
Yes
Employees Worked With
Michael Knight, Michael Knight
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Feb 23, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

February 23, 2024

Good It was a good experience. All car dealerships should adopt Teslas model of buying through the app. More

by JPWPMR
Recommend Dealer
Yes
Employees Worked With
Chip Durant
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February 23, 2024

Quick, efficient, and friendly! Quick, efficient, and friendly service. Would recommend to anyone needing service for their vehicle. More

by scooper3764
Recommend Dealer
Yes
Employees Worked With
Shawn Cooper
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February 22, 2024

Had a challenging trade with negative equity and they were able to make it happen and allow me to lease a new VW ID4 More

by vin42na
Recommend Dealer
Yes
Employees Worked With
Monique/ Sales Rep and Mike Lawrence who was absolutely exceptional throughout the process
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Feb 22, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

Feb 23, 2024 -

vin42na responded

Thanks Again

February 22, 2024

Excellent Very prompt. Gave me a ride back to work. Car was fixed correctly and timely. Very pleased More

by Dscott3423
Recommend Dealer
Yes
Employees Worked With
Stuart
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Feb 22, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

February 22, 2024

Very pleasant and easy It was a pleasure working with Michael. The experience was easy More

by PARKMERR
Recommend Dealer
Yes
Employees Worked With
Michael Knight, Michael Knight
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Feb 22, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

February 22, 2024

Overall, my experiences great just was not able to get done what I needed to do yesterday when I stopped in. More

by KTONIO26
Recommend Dealer
Yes
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Feb 22, 2024 -

Sunrise Ford responded

We appreciate your feedback and are eager to better your return experience.

February 22, 2024

I have an amazing experience with my service advisor, it was done in time And everyone was very friendly More

by ERIDANIA.CRUZ
Recommend Dealer
Yes
Employees Worked With
Stuart
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Feb 23, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

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