Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Sunrise Ford
Fort Pierce, FL
2,086 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,086 reviews
Verified Customer
June 24, 2026
Very expensive but nice people very quick service. Clean place. Coffee maker working bathrooms available they took me before my appointment. Can be better if the price are not too high Clean place. Coffee maker working bathrooms available they took me before my appointment. Can be better if the price are not too high More
by ELIZABETHMEJIAS82
June 23, 2026
Great help, good information Great help good information what needed to be done Great help, good information on what needs to be done on my vehicle. what needed to be done Great help, good information on what needs to be done on my vehicle. More
by Bjmorice
Employees Worked With
Seifert
June 23, 2026
Was a major recall repair and Mr. Campbell and Mr. Seifert were above and beyond expectations. They looked out for everything in detail. Mr Campbell even provided a loaner vehicle whi Campbell and Mr. Seifert were above and beyond expectations. They looked out for everything in detail. Mr Campbell even provided a loaner vehicle which was a lifesaver. GREAT Employees. More
by Robert.Lee1116
Employees Worked With
David Seifert and Larssd Campbell
June 23, 2026
I was not aware that you offered mobile service. I found out about it via an email. I fell while on vacation and couldn’t drive, and knew my car needed its first regular maintenance service. It was I found out about it via an email. I fell while on vacation and couldn’t drive, and knew my car needed its first regular maintenance service. It was perfect timing! Service was definitely 5 star! Technician arrived on time. Very nice and professional My husband and I have been Sunrise Ford customers for almost 10 years and look forward to continuing to purchase and service my car at Sunrise Ford. More
by JEWEL1230
Employees Worked With
Mobile service visit
