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Sunrise Ford
Fort Pierce, FL
2,223 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,223 reviews
August 25, 2026
Service was fine, except they did not recalibrate the tires after rotation for air pressure tires after rotation for air pressure More
by Adam@florencecontractor.com
Verified CustomerEmployees Worked With
August 24, 2026
Matt kept me informed Issue was with gas cap cover not engaging. He trained me on a quick fix till the issue was taken care of. Matt was excellent with communication engaging. He trained me on a quick fix till the issue was taken care of. Matt was excellent with communication More
by Lepinedavid
Employees Worked With
Matt Bruce
August 24, 2026
They Won't issue my check! !! Been over 2 weeks I want my check tomorrow Check!!!! !! Been over 2 weeks I want my check tomorrow Check!!!! More
by GRAMMIE90
Employees Worked With
Work was ok BUT I've needed waiting for my check for over 2 weeks??
They bought my old car $11,000
I need that money now
August 24, 2026
Matt in service my car was in for 11 days and they didn't even check it! Matt never answered. Horrible service won't be going back ever again. They didn't even look at the car. And always said engine guy lef even check it! Matt never answered. Horrible service won't be going back ever again. They didn't even look at the car. And always said engine guy left early. Engine guy didn't come today 11 days in the dealership. Didn't even have an answer and never called back More
by JENIFFERP23
Employees Worked With
Matt in service my car was in for 11 days and they didn't even check it! Matt never answered. Horrible service won't be going back ever again
August 22, 2026
Amazing experience. Quick and easy purchase. We had an amazing experience, the purchase was quick and easy and we got exactly what we were looking for Quick and easy purchase. We had an amazing experience, the purchase was quick and easy and we got exactly what we were looking for More
by POOTANGREEFS
Employees Worked With
Sean ternullo
August 21, 2026
Got me right in and checked out my passenger side mirror problem. Let me know what was needed for the repair. Order the part. Scheduled me right in when the part arrived. Started the repair on time and had problem. Let me know what was needed for the repair. Order the part. Scheduled me right in when the part arrived. Started the repair on time and had me done within the time they said the repair would take. Scott the service advisor was very friendly. More
by dennistresco
Employees Worked With
Scott Nead
August 21, 2026
LC was extremely welcoming, charismatic, positive and polite. He's a very good asset to your team. He gives you his undivided attention and then goes above and beyond to make sure you're all taken care o polite. He's a very good asset to your team. He gives you his undivided attention and then goes above and beyond to make sure you're all taken care of. The absolutely wonderful woman who rang me out and I had such a nice talk about our common love for mustangs that I felt like I was genuinely around family or friends throughout the whole process. More
by Msilv490
Employees Worked With
LC was extremely welcoming, charismatic, positive and polite. He's a very good asset to your team. He gives you his undivided attention and then goes above and beyond to make sure you're all taken care of. The absolutely wonderful woman who rang me out an
August 21, 2026
I live in Port xx. Lucie and I recently purchased a used 2022 F-150 that needed a bed liner. I did some research on good dealers in the area and that led me to Sunrise Lucie and I recently purchased a used 2022 F-150 that needed a bed liner. I did some research on good dealers in the area and that led me to Sunrise Ford. The Line X team within the dealership got me all set up with an appointment and they installed the bed liner earlier this week. Service was great and the bed liner came out perfect. More
by Tnordstrom
Employees Worked With
Elaine with Line X
