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Sunrise Ford
Fort Pierce, FL
2,372 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,372 reviews
Verified Customer
October 26, 2026
Very informative & service was done promptly. Rear breaks were installed @ no charge because I just purchased my 21 Ford edge from you in June of 26. Very Happy about this! Rear breaks were installed @ no charge because I just purchased my 21 Ford edge from you in June of 26. Very Happy about this! More
by GAILKLEINTOP
Employees Worked With
Mitchell
October 24, 2026
The two finance people are not honest transparent or helpful. I actually had to file a complaint with The Florida Department of Highway Safety and Motor Vehicles to get my refund for the unnecessary “ad helpful. I actually had to file a complaint with The Florida Department of Highway Safety and Motor Vehicles to get my refund for the unnecessary “add ons” that were sold to me at the time of purchase. I highly recommend STAY AWAY FROM SUNRISE FORD!!! More
by SUEJAXX
October 24, 2026
Made a appointment for 7:30 in the morning. I was the first one there they open the garage door at 25 after seven I never were people beside me and behind me and a little over two hours later e I was the first one there they open the garage door at 25 after seven I never were people beside me and behind me and a little over two hours later everybody that was behind me we're already finished so when I asked how come it's taken so long for an oil change they told me that my truck takes longer cause the oversized tires. It takes two people to take them off and put them back on when they rotate them which I understand that but I still think waiting well over two hours and being the first one there in the last one out was pretty xxxxty. More
by KEVINBILKA
October 23, 2026
Called one week ahead for an oil change on my 2025 Jeep Wrangler. When I arrived I was informed they didn't have a filer and would have to go and find one. They informed me 45 minutes later that they got a Wrangler. When I arrived I was informed they didn't have a filer and would have to go and find one. They informed me 45 minutes later that they got a filter and would start my oil change. When it was done I was very surprised that my oil change was $197.00. I understand that full synthetic oil cost more but not for this amount. I also have a 2019 Ford Escape that I have had in shop twice and have been satisfied with the service. I would like to keep giving you the business because your service advisors treat the customer with respect. Don't know if I will ever have you do oil changes at that price. More
by dennistresco
Employees Worked With
Holly
October 23, 2026
This dealership has been outstanding. From the purchase of my new Bronco Sport to bringing it back for the first oil change the customer service was AMAZING! It was also very convenient t From the purchase of my new Bronco Sport to bringing it back for the first oil change the customer service was AMAZING! It was also very convenient to be able to just drop it off and pick it back up at my connivence. Thank you! More
by AMAZING0121
Employees Worked With
All of the Employees were amazing. I do not remember names I’m so sorry.
