Back

Sunrise Ford

Fort Pierce, FL

4.2
2,223 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Contact Dealership

5435 US-1

Fort Pierce, FL

34982

Directions

By Type

Showing 2,223 reviews

August 13, 2026

Scott did a great job and done sooner than expected. A A A A A A More

by Pkurnick53
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott in the service department
Aug 20, 2026 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

August 12, 2026

They did a wonderful job taking care of me. They were patient. They helped me with everything. They were professional, honest and loyal people and take the time to show me what they had if I ev More

by CHOATES1964
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Marcio Ruela
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Brown
5.0
This rating includes all reviews, with more weight given to recent reviews.
Trevor Hammond
5.0
This rating includes all reviews, with more weight given to recent reviews.
Christina Klosset
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Figueroa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Samantha Sielski
5.0
This rating includes all reviews, with more weight given to recent reviews.
Steven Neidhardt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Soesbe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Lynn
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 20, 2026 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

August 12, 2026

Efficient,caring and knowledgeable. We have always been well taken care of with Charlie Service is efficient and accurate. More

by immordinoc
Recommend Dealer
Yes
Employees Worked With
Charlie Brenner
Aug 20, 2026 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

August 12, 2026

I did my helm a problem with sunrise for they treated me real nice and kind in respectable , ain't god for them , sunrise for More

by 1963.BENLOVERMAN
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Edison Munnings
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 20, 2026 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

August 11, 2026

The person who called to schedule was helpful and followed up. The tech who came was nice and did a great job. More

by JENNIFERCASTLE
Recommend Dealer
Yes
Aug 12, 2026 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

August 11, 2026

Great communication from my service advisor Matt. Everybody was friendly and polite. It's a pleasure doing business with the great folks at Sunrise Ford! More

by HOLLYNOTHOL
Recommend Dealer
Yes
Employees Worked With
Matt salton
Aug 12, 2026 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

August 10, 2026

Excellent customer support Everything went well with the service, thank you. I am happy with the service. More

by Raj
Recommend Dealer
Yes
Employees Worked With
Can't remember
Aug 12, 2026 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

August 09, 2026

You're kidding, right? Brought my car for appointment on Wednesday. Still don't have my car Matt called me on Friday morning and left a message. I called back three times.. More

by CHIPJOT1
Recommend Dealer
No
Employees Worked With
Matt Bruce
Aug 12, 2026 -

Sunrise Ford responded

In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 09, 2026

Excellent service glad I got to use a lender car and done it without it went back to work. I will get cafeteria. It was closed during the summer always been pleasant working with David and his team. They alw More

by maugeri6
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Marcio Ruela
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Brown
5.0
This rating includes all reviews, with more weight given to recent reviews.
Trevor Hammond
5.0
This rating includes all reviews, with more weight given to recent reviews.
Christina Klosset
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Figueroa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Samantha Sielski
5.0
This rating includes all reviews, with more weight given to recent reviews.
Steven Neidhardt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Soesbe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Lynn
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 12, 2026 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

August 08, 2026

Okay No one explained what was done with the vehicle I asked questions ? and was told it was placed on a computer. But with 4 RECALLS I expected more of a response like we checked and found nothing wrong More

by admfeliz13
Recommend Dealer
Yes
Aug 12, 2026 -

Sunrise Ford responded

In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

...
5
...