Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Sunrise Ford
Fort Pierce, FL
2,086 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,086 reviews
Verified Customer
June 18, 2026
I purchased my first vehicle here in 2012 and several others since, unfortunately i do not think i can return after my experience with their service department. others since, unfortunately i do not think i can return after my experience with their service department. More
by AJTHETEACHER
Employees Worked With
matt
June 17, 2026
Service writer did a great job in keeping me informed I also had interaction with Holly making me feel comfortable with the dealer. also had interaction with Holly making me feel comfortable with the dealer. More
by Dabronx51
June 17, 2026
It was a great experience. Christina was very efficient in writing down my concerns about my Explorer. She was personable and courteous. She made the entire visit easy and quic Christina was very efficient in writing down my concerns about my Explorer. She was personable and courteous. She made the entire visit easy and quicker than I thought it would be. More
by mip123
June 15, 2026
Jennifer worked with us throughout the whole process. Oil change and tire rotation complete check of the vehicle showed the battery needed to be replaced. After telling her that they had just replaced it Oil change and tire rotation complete check of the vehicle showed the battery needed to be replaced. After telling her that they had just replaced it not long ago she checked the records and found it was still under warranty. They didn't put in a new battery. Also tires needed to be checked and I advised her that I'm working with Atlantic Tire where I purchased the tires to see if we can get a rebate on them. More
by RAJOEJ9
Employees Worked With
Jennifer
