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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
2,042 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 2,042 reviews

March 08, 2025

Great communication to the customer via text and phone call - all around the entire Quick Lane team provides quick and excellent customer service! More

by awg3cmg
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jennifer Harvey, Shawn Cooper, Michael Figueroa, Valets: Steven and Owen,
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March 07, 2025

Everything went smoothly in a quick and timely manner. Employees were nice, helpful and friendly. More

by bushjason34
Service Price Transparency
Workmanship
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Recommend Dealer
Yes
Employees Worked With
Craig Wolf
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Sandra Nelson, Elton Wetteland, Mary Jo Tierney, Josh Emery, Janet Monroe, Rebecca Lassiter, Jeremy Harper, Michael Knight
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March 06, 2025

Sunrise Ford service and the dealer in general has always been there for us with all our Fords ehicles over the years. Thanks again for all your support. More

by mikeasquino
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery, Rebecca Lassiter
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March 06, 2025

Thorough multipoint inspection of truck. Video was an added bonus to see what they were referencing. More

by Steve
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes
Employees Worked With
Trevor Hammond
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March 05, 2025

The only thing I did not like is I had an 8:30 am drop off for a recall and didn’t hear anything till I reached out to them after 2pm….. More

by Michele
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
I don’t see a familiar name
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March 04, 2025

I have received texts and emails asking me how my last service was. My F150 has been at your dealership since March 2024. It seems that you lost track of it. More

by RPWFP197
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Recommend Dealer
No
Employees Worked With
Sarah Haney
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March 04, 2025

Poor customer service I'm waiting 4 days for a work estimate for my 2016 ford f150 More

by JOHN.JORGENSEN
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
No
Employees Worked With
Josh Emery, Rebecca Lassiter, Michael Knight
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March 03, 2025

I appreciated the mobile service very much. I did not have to miss any work to have the recall taken care of More

by FLAUSEJ
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Not sure of the guys name
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March 02, 2025

It was the fastest service I've ever had there in 19 years. The bill said that I might need coolant or something in the future but no one talk to me about it. More

by DEF3579
Recommend Dealer
Yes
Employees Worked With
Trey???
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March 02, 2025

Very courteous and professional. Everyone was very friendly and helpful. I highly recommend sunrise Ford More

by russstachel
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery, Rebecca Lassiter, Michael Knight
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