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Toyota of Brookfield
Brookfield, WI
2,835 Reviews
Toyota of Brookfield is proud to be a part of the Ed Napleton Automotive Group - a growing organization with more than 74 franchises in seven states. Ed Napleton is a third-generation auto dealer. He began his career as a kid sweeping the floors at the dealership owned by his father and grandfather. He moved up the ranks serving as a service technician, salesperson, finance manager, and eventually as a general manager. At just 23 years of age, Ed became the youngest car dealer in the United States when he was awarded a Pontiac dealership in Blue Island, Illinois.
Toyota of Brookfield proudly supports our local community through charitable donations. We have a spectacular selection of new Toyota cars, including the most popular Toyota models like the Toyota Corolla, Toyota Camry, Toyota Highlander, and Toyota RAV4. Our inventory manager can help you find you anything we may not have in stock. We thoroughly inspect all of our used cars before putting them on the lot and even offer an option on our website for you to message the technician that performed the safety inspection with any questions you might have about the vehicle.
Toyota of Brookfield has a large service department with 50 service bays to get you in and out as quickly as possible, while not cutting any corners. We have the largest amount of Certified, Master Certified, and Master Diagnostic Technicians in the area. There is no problem we can't figure out. Our finance department is second to none. We work with a large variety of banks to give you the most options to get financing for the car of your dreams.
Employment at Toyota of Brookfield is like no other dealership. We really cultivate a certain way of dealing with our customers. We start our salespeople out with several months of training and assign them a mentor to help them get up to speed. When they do encounter a customer, they know what to do and how to get the answers to any questions they may not know. This creates an atmosphere where our customers can feel safe and not pressured to do anything they don't want to do. Because of the culture we have created here, we have many salespeople, managers, and technicians that have been with us for over 10 years, some over 30 years. That means, after you've had a great experience with us, and you're ready for your next car, you can come back to see the same great salesperson or technician you worked with the last time. On top of creating a culture built on taking care of our customers, we also live by the motto of "Do The Right Thing Always", so we will always do what is right for our customers to give them the best possible experience.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 7:00 PM
Friday 7:00 AM - 7:00 PM
Saturday Closed
Sunday Closed
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Showing 2,835 reviews
July 24, 2018
Excellent Ben was very professional, knowledgeable, and most of all helpful in reaching our price. Service has always been a top priority in purchasing a car. B Ben was very professional, knowledgeable, and most of all helpful in reaching our price. Service has always been a top priority in purchasing a car. Brookfield Toyota Service has been a topnotch in that area. More
by Dave
Employees Worked With
Service team
July 23, 2018
Highlander for the Little One We recently welcomed our first child into our family. Safety features, extra room, and higher-end options were high on the list when we set out to fin We recently welcomed our first child into our family. Safety features, extra room, and higher-end options were high on the list when we set out to find a new SUV. We landed with the 2018 Highlander Hybrid Limited Platinum after test driving other similar SUVs in the class (Acura MDX, Lexus RX350L, and Honda Pilot). We loved the exterior cameras/sensors (birds-eye-view is great), interior leather with heated/ventilated seats, overall easy-to-drive SUV. Our salesperson, Steve, did a great job of following us through the process and keeping us updated with the dealer exchange for our preferred SUV with specific options and colors. The Toyota Care for 5 years will be used at the same dealership, beautiful new building! More
by D Arntzen
Employees Worked With
Steve Starosta
July 20, 2018
New Tundra...replacing an 06 Tundra Very accommodating and Ben was more than helpful in finalizing the deal since I knew what I wanted and also the pricing. Third Vehicle from there sta Very accommodating and Ben was more than helpful in finalizing the deal since I knew what I wanted and also the pricing. Third Vehicle from there starting with an 06 Tundra...Have had Chevy, Ford, and Dodge trucks and will be staying with the Tundra since it is bullet proof. More
by Ziggy
Employees Worked With
Benjamin Lakis
July 17, 2018
the help I received was next to none. The help I received was next to none. Nate Morris was very informative and helpful with my buying experience. I would definitely recommend him to frie The help I received was next to none. Nate Morris was very informative and helpful with my buying experience. I would definitely recommend him to friends and family that are in the new and used car market. More
by happybuyer321
Employees Worked With
Nate Morris
February 27, 2018
It's only about the sales So my mom wants to trade-in her 2016 Sienna LE for 2015 Sienna XLE as there's some features in the XLE that she likes. Got her car appraised and just So my mom wants to trade-in her 2016 Sienna LE for 2015 Sienna XLE as there's some features in the XLE that she likes. Got her car appraised and just got started on with the price negotiation with the sales rep. I started with my first offer and sales rep got "Professionally" mad, shook my hands and said have a good day. So I thought, okay but then he made us wait as he went to talk to his boss about the deal. Came back with a new deal which was still horrible. I was about to to do another offer but was rudely interrupted so we ended the deal. A week went by and noticed the price of the car dropped...2 weeks later and the car price dropped even lower...very close to the price I placed on the table that day...but oh wells, it's their loss cause I know what I'm negotiating for as I do my research ahead of time. My offer was the highest of what KBB showed as Fair Market price. Don't go here as they only think about you being a 1 time customer and not a repeat customer. I know my family will not be buying their Toyotas from this dealership. More
by xiong2004
Employees Worked With
Don E. Byington
January 30, 2018
Hard Sell from the Start All I wanted was a price on a Sienna LE and a price for my car. I called Brayan to ask if they could give me a price on my car. I stopped by. After te All I wanted was a price on a Sienna LE and a price for my car. I called Brayan to ask if they could give me a price on my car. I stopped by. After telling them I wanted to stop by quickly, I was left sitting for awhile. Then, the sales manager comes over and asks me what he can do to get me into the car. I told him all I wanted was a price on my car and that I'm going to different dealerships. He then asked me for a price. I told him that was his job. So, he told me a price that was lower than another dealer. It was a bit more back and forth before he told me the car was on their lot. At that point, I knew the experience was going to go downhill because that was a flat-out lie. They were going to have to get it from a different dealer. Then he said, "well, it's on its way". Again, a flat-out lie. He then kept pushing me. So, I just left. If this is how it started, I wasn't going to put up with it. It was a bad experience. I bought the minivan from a competitor without hassle. More
by Bill
Employees Worked With
Eric Glenn, Brayan Alanis
March 16, 2017
Love my Rav The experience of buying my Rav was a good one. The salesman and dealership was very good to great to deal with. The Rav was clean polished and looked The experience of buying my Rav was a good one. The salesman and dealership was very good to great to deal with. The Rav was clean polished and looked like new when we picked it up. I love my new car. Finance man was to pushy in suggesting add on warranties and changed his attitude after I said no. Was quite obvious. Left a bad taste in my mouth after a very good buying experience. Otherwise a great experience. I am pleased. More
by Rav4 love
Employees Worked With
Chris Mohr
March 13, 2017
Our salesman. John "Bud" Kase was great to work with We just bought a 2017 Prius as returning customers to Jack Safro Toyota. Mr Kase was so helpful, knowledgable, and not pushy. He was patient and gav We just bought a 2017 Prius as returning customers to Jack Safro Toyota. Mr Kase was so helpful, knowledgable, and not pushy. He was patient and gave us helpful information tailored to me as the primary user of the car. He sat through a serious and long negotiation on the price. We would certainly buy another car from Bud. His son, Cameron Kase gave us a thorough run through explaining and setting the technology features of our new car. He was patient and well prepared - offering the perfect kind of support for me as I am not comfortable with technology. More
by Margery
Employees Worked With
John Kase, Cathy Bajurny
March 13, 2017
First class place to buy a new car Completely satisfied with our experience of buying a new Toyota (our 2nd there) at Safro Toyota. We were treated well, questions answered, process Completely satisfied with our experience of buying a new Toyota (our 2nd there) at Safro Toyota. We were treated well, questions answered, process proceeded quickly, and we left with our car early the very next morning. More
by arlee.champaigne
March 12, 2017
"Rav"ing Experience was great. No pressure to buy. Cut and dry pricing. We were pleased over all with our experience. We would consider doing business add Experience was great. No pressure to buy. Cut and dry pricing. We were pleased over all with our experience. We would consider doing business add this dealer again in the future. More
by slacker001
Employees Worked With
Andy Strnad
