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Varsity Lincoln

Novi, MI

4.8
470 Reviews
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48251 Grand River Ave

Novi, MI

48376

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Showing 470 reviews

June 30, 2026

I love Varsity Lincoln in Novi. Breana, thank you for calling today. I wouldn't take my car anyplace but Varsity in Novi. Everyone is so kind, nice, friendly and helpful. Yo More

by yvonneogar
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeff Nickoloff
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 30, 2026 -

Varsity Lincoln responded

Yvonne, Thank you for taking the time to share such thoughtful feedback! We're so grateful that you've placed your trust in our team for both your vehicle purchase and service needs. Your loyalty and confidence in our team mean so much to us, and we look forward to taking great care of you for many years to come.

June 19, 2026

Great dealership Nolan was very knowledgeable and attentive.Answered all of my questions. I felt confident in his actions More

by exfed
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nolan Pavlack
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 19, 2026 -

Varsity Lincoln responded

Thank you for choosing our dealership! We're thrilled to hear that Nolan's knowledge, attentiveness, and commitment to answering your questions helped make your experience a positive one. We'll be sure to share your kind words with him. Enjoy your vehicle, and we look forward to seeing you again!

June 11, 2026

I had the best experience at Varsity Collision Center! They were so nice and professional. Answered all my questions and were so fast with getting my car fixed and back to me! I recommend them highly! Jus More

by Linneakjohns65
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amy Beauchamp
Jun 11, 2026 -

Varsity Lincoln responded

Thank you so much for the wonderful review, Linnea! We know how stressful car repairs can be, so we are thrilled to hear our team made the process fast, professional, and easy for you. We will be sure to share your kind words with Amy—she truly is a rockstar in our front office! Thank you for the high recommendation!

June 11, 2026

⭐⭐⭐⭐⭐ Exceptional Experience with Sam at Varsity Lincoln! ​I recently purchased a beautiful, low-mileage 2024 Lincoln Corsair from Varsity Lincoln, and I cannot say enough good things about my experience wo More

by sojourner7015
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sam Jamoua
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 11, 2026 -

Varsity Lincoln responded

Thank you so much for sharing your experience! We pride ourselves on delivering a premium, pressure-free environment, and we are so glad Sam provided you with the gold standard of service. Congratulations on your new Corsair! We look forward to taking care of you and anyone you send our way for years to come!

June 04, 2026

The Body Shop staff was very helpful and efficient. My car was finished a week early. More

by pdrabicki
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amy in the body shop.
Jun 05, 2026 -

Varsity Lincoln responded

We appreciate you taking the time to share your experience! It's wonderful to hear that our Body Shop staff was helpful throughout the process and that your vehicle was completed ahead of schedule. Thank you for choosing us!

May 16, 2026

We weren't planning on buying a car that day but couldn't pass up the deal. Walked in and bought a used Aviator within 30 minutes. Sam and Jere remembered us from prior years. They knew we were shoppers a More

by Jim J
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sam Jamoua
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jere Law
May 18, 2026 -

Varsity Lincoln responded

What an amazing review — thank you, Jim! We’re thrilled to hear how smoothly everything came together and that Sam and Jere once again delivered the level of service you remembered. From finding the right vehicle to making sure you left happy with added value, this is exactly the experience we aim to provide. Enjoy your new Aviator and thank you for recommending us!

May 13, 2026

I’ve been with Varsity Lincoln and Denise Biardi for 30 years. Prior to me becoming a customer my father and stepmother were also customers of Varsity Lincoln. We share a long history. My family combined h More

by Kimberly Tyler
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Denise Baiardi
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 14, 2026 -

Varsity Lincoln responded

Thank you, Kimberly, for your incredible loyalty to Varsity Lincoln over the years. We are truly honored to have earned the trust of your family for generations. Denise takes great pride in building lasting relationships with her clients, and your kind words about her attentiveness, professionalism, and care mean so much. Congratulations on your new Corsair, and thank you again for your continued confidence in Denise and the Varsity Lincoln team!

May 12, 2026

Taylor, Amy, and Rick made the entire process, smooth and professional. They kept me well informed and the repair turned out beautifully. I would highly recommend them to any family or friend. More

by Bob
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amy, Taylor, Rick
May 13, 2026 -

Varsity Lincoln responded

Thank you so much, Bob, for the kind words! We’re thrilled to hear Taylor, Amy, and Rick made your experience smooth and professional from start to finish. Keeping our customers informed and delivering quality repairs is always our goal. We truly appreciate your recommendation and your trust in our team!

May 03, 2026

Excellent, efficient, intelligent, gracious, and so kind and easy to work with under stressful situation❣️ More

by leaniebayly
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Collision
May 04, 2026 -

Varsity Lincoln responded

Thank you for sharing this! We’re grateful for the opportunity to assist you and are happy to hear our team made the process easier and more comfortable.

March 29, 2026

I am very happy with my experience. I walked in late on a Wednesday and had my new lease at a great price Friday. He was very honest and straightforward with me which I appreciated. He More

by savanna
Recommend Dealer
Yes
Employees Worked With
Andy Elrod
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 30, 2026 -

Varsity Lincoln responded

Savanna, we truly appreciate your kind words! It’s awesome to hear your experience was both efficient and enjoyable. We’re glad our team made the process clear and comfortable from start to finish—congratulations on your new vehicle!

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