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Wilde East Towne Honda

Madison, WI

4.8
5,985 Reviews
Wilde East Towne Honda in Madison, WI, also serving Janesville, WI and Portage, WI is proud to be an automotive leader in our area. Since opening our doors, Wilde East Towne Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new Honda or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Wilde East Towne Honda will get you into the car or truck you choose with professionalism and attention to your needs. Wilde East Towne Honda has an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Wilde East Towne Honda offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to reach us at (608) 268-6130 if you have any questions or comments.
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5555 High Crossing Blvd

Madison, WI

53718

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Showing 5,985 reviews

February 03, 2026

We had a very good car buying experience at East Towne Honda! Veli Deshev was very respectful, honest, and helpful in our negotiations to purchase a certified pre-owned Honda. Alex Abeyta did a great job More

by Kalinjr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 04, 2026 -

Wilde East Towne Honda responded

Thank you for sharing your feedback with us! We are glad to hear Veli Deshev and Alex Abeyta provided you with such an excellent purchasing experience. We hope you are enjoying your new ride, and we look forward to working together in the future!

January 27, 2026

Keep your service records. They forget when they work on your car sometimes. Hi Ryan. Guess what, my car wouldn't start Saturday or Sunday. Thank you again for testing the batt More

by samc
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Kyle DeVries
1.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 02, 2026 -

Wilde East Towne Honda responded

Thank you for your feedback. Our team has already spoken with you directly and worked through your concerns. If there is anything further you’d like to discuss, we’re always available to help offline.

January 24, 2026

Lex did a great job, good communication and easy to work with. Had a good experience. More

by jpometto
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 26, 2026 -

Wilde East Towne Honda responded

Thank you for your shoutout to Lex at Wilde East Towne Honda. We look forward to serving you again soon!

January 21, 2026

Buying my car was a great experience here! I had so much help and insight with everything throughout the whole process. Lex was very informative and worked very well with me, I really apprecia More

by coltonquinn11
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jorge Guzman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 21, 2026 -

Wilde East Towne Honda responded

We're so glad you had a wonderful experience with Lex at Wilde East Towne Honda! It's great to hear his patience and insight made a difference. Safe travels in your new car, and thank you for choosing us!

January 20, 2026

Great dealership with very helpful sales representatives. Only complaint is that there were some issues with the car I bought that they couldn’t fix right there which I feel they should have. Overall excelle More

by Ruben
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 20, 2026 -

Wilde East Towne Honda responded

Hi Ruben, thank you for your thoughtful review of Wilde East Towne Honda! It’s great that our team provided helpful, patient service. We apologize for the issues with your car and we’ll raise this feedback internally. From all of us, enjoy your new ride!

January 19, 2026

Veli and team made the process straight forward for someone like myself that did not have car buying experience. I will definitely return when the next car buying opportunity come up. More

by Brandon M.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 19, 2026 -

Wilde East Towne Honda responded

Hi Brandon, we’re happy to hear Veli and the team made your first car-buying experience so smooth! We're truly grateful you chose Wilde East Towne Honda. Safe travels!

January 12, 2026

Very friendly staff. Lex did an amazing job at talking with us and getting us the right information. More

by keyleedr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 14, 2026 -

Wilde East Towne Honda responded

Thank you for taking the time to leave us a review. We look forward to working with you again at Wilde East Towne Honda!

January 09, 2026

I am really pleased with this team. They worked with me as I was out of state coming to purchase a certified pre owned. More

by theoutfielders
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Shane Mason
Jan 12, 2026 -

Wilde East Towne Honda responded

Thank you for sharing your experience! We're glad our team made the process smooth and easy. Congratulations on your certified pre-owned vehicle, and welcome to the Wilde East Towne Honda family!

January 07, 2026

Lex was wonderful to work with. He took his time and is very knowledgeable. I got a crv. More

by luanne.clare
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 07, 2026 -

Wilde East Towne Honda responded

Thank you for the 5-star review! We look forward to working with you again at Wilde East Towne Honda!

January 03, 2026

Lex was knowledgeable about the vehicle and helpful all throughout the purchasing process. It’s clear too he has a passion for what he does. He made the the experience feel smooth. More

by njkane15
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Bridgman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 05, 2026 -

Wilde East Towne Honda responded

We are thrilled to hear Lex made your buying experience so smooth and enjoyable! Thank you for choosing Wilde East Towne Honda and for sharing your feedback. Congratulations on your new car!

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