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Wilde East Towne Honda

Madison, WI

4.8
6,044 Reviews
Wilde East Towne Honda in Madison, WI, also serving Janesville, WI and Portage, WI is proud to be an automotive leader in our area. Since opening our doors, Wilde East Towne Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new Honda or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Wilde East Towne Honda will get you into the car or truck you choose with professionalism and attention to your needs. Wilde East Towne Honda has an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Wilde East Towne Honda offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to reach us at (608) 268-6130 if you have any questions or comments.
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5555 High Crossing Blvd

Madison, WI

53718

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Showing 6,044 reviews

April 15, 2026

Lex was a very pleasant salesperson to work with! This was one of my top vehicle purchasing experiences. I would highly recommend! More

by jd.dowd
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
April 10, 2026

I had a great experience at this dealership from start to finish. Lex was professional, friendly, and not pushy, which made the whole process much more comfortable. More

by kevinfrias011
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Erik Lipp
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jose Laureano Melendez
Apr 10, 2026 -

Wilde East Towne Honda responded

Hi Kevin, we are truly grateful for your business and recommendation! It's wonderful to hear that Lex made you feel comfortable and supported throughout the entire experience. We will see you next time here at Wilde East Towne Honda!

April 10, 2026

Lex did an amazing job from start to finish. Would not hesitate do it again. Awesome experience More

by Ramguy 123
Recommend Dealer
Yes
Employees Worked With
Anthony Delyea
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeffery Bavery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 10, 2026 -

Wilde East Towne Honda responded

Thank you for sharing this. We’re thrilled to hear Lex took great care of you from start to finish. We appreciate the kind words and would be happy to welcome you back anytime.

April 08, 2026

Before, during and after I purchased my Honda I received excellent, polite and professional service from my sales associates Silas and Alex! These gentleman are awesome to work with because they listen and More

by Rich
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Silas Bechtold
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 09, 2026 -

Wilde East Towne Honda responded

Hi Rich, we're thrilled to hear Silas and Alex provided excellent service throughout your experience! Thank you for choosing Wilde East Towne Honda and for sharing your feedback. We look forward to seeing you again!

April 08, 2026

Took 3 hours to close the cash deal and then they added several thousand dollars on top of what we had already paid. They wanted to sell us a warranty and oil changes More

by ashley.gorka
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jorge Guzman
3.0
This rating includes all reviews, with more weight given to recent reviews.
April 04, 2026

Did a wonderful job making things easy and comfortable throughout the entire process. Was very upfront and honest about vehicle and pricing details! More

by Ashley W.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Odalo Wasikhongo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 06, 2026 -

Wilde East Towne Honda responded

Hi Ashley, thank you for the fantastic review! We're glad everything was straightforward and comfortable at Wilde East Towne Honda. Safe travels!

April 04, 2026

First time using this dealership; efficient and good communication. Did not like the credit card limit for down payment. Jamil was professional, explained and answered every question and was very p More

by Thampton2316
Recommend Dealer
Yes
Employees Worked With
Jamil Abdel
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 06, 2026 -

Wilde East Towne Honda responded

We appreciate your feedback! We're happy to hear that Jamil provided thorough and personable service. If you have any questions or need further assistance, feel free to reach out. Thank you for choosing Wilde East Towne Honda!

April 04, 2026

Super personable, kind, re-assuring, patient and kind to talk to. I understand he's a salesman and trying to close a sale, but his approach is kind and thorough. Overall, there is still a bit of a rookie in More

by llcinematics21
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Delyea
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jacob Bartelt
Apr 06, 2026 -

Wilde East Towne Honda responded

It sounds like you had a great experience with our team! Thank you for choosing Wilde East Towne Honda and for sharing your feedback. Enjoy your new car!

April 04, 2026

Super personable, kind, and reassuring employee. He genuinely cares and wants the best for you and your overall needs. He's still a bit of a rookie at heart. More

by llcinematics21
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Anthony Delyea
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jacob Bartelt
Apr 06, 2026 -

Wilde East Towne Honda responded

We love hearing feedback like this! Thank you for sharing your support for our team. See you next time at Wilde East Towne Honda!

April 03, 2026

Great experience at the dealership—Silas was friendly, honest, and incredibly helpful throughout the entire process. He made everything feel easy and stress-free, and I’m so happy with my new ride! More

by KaylaZ
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Silas Bechtold
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 06, 2026 -

Wilde East Towne Honda responded

Hi Kayla, congrats on the new ride! It's awesome to hear Silas made the process smooth and stress-free. Thank you for choosing Wilde East Towne Honda and for sharing your experience!

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