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Circle BMW
Eatontown, NJ
4,377 Reviews
Circle BMW, owned and operated by Tom DeFelice since 1980, is dedicated to excellence in all phases of the BMW ownership experience: sales, service, parts, accessories, lifestyle products and lifetime customer support. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area’s leading luxury automotive dealerships and a four-time recipient of the prestigious BMW Center of Excellence Award for achieving outstanding levels of performance and customer service. In addition to new vehicles, Circle BMW offers Certified Pre-Owned vehicles that meet demanding standards for resale. Our award-winning Service Department is among the top in the nation and is proud to employ the largest staff of BMW Master Technicians in New Jersey. Circle BMW is one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Learn more at circlebmw.com and connect with us on Facebook.com/CircleBMW, Twitter.com/circlebmwsales, Instagram/CircleBMW and YouTube.com/circlebmw.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Top Reviewed Employees
Latest Reviews
September 18, 2026
Purchased my vehicle at the end of my lease and Charles
treated me like I was buying a new car. He is professional and respectful and made the experience super easy.
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by mm248
September 15, 2026
Very good representative.
Good questions, listened actively and patiently. Will recommend Charles to individuals looking to purchase a Bmw and are looking for a trustworthy
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by Asberger
September 12, 2026
Charles was the best salesman I could’ve asked for.
Best Service! He was so helpful and got me my dream car for an amazing deal!
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by Nicholas Mirsky
Employees Worked With
Dealership Inventory (557 Vehicles)
Photos & Amenities
- Customer Lounge Area
- After Hours Drop-Off
- Free Internet Access
- Coffee and Refreshments
- BMW Express Service
- Satellite TV
- BMW Lifestyle Boutique
- Car service to local points of interest
- Authorized Accessories Store
- Authorized Parts Store
- Home Delivery
- No Contact Transactions
- Virtual Appointments
- Vehicle Sanitization
- Home Test Drives
