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Circle BMW
Eatontown, NJ
4,408 Reviews
Circle BMW, owned and operated by Tom DeFelice since 1980, is dedicated to excellence in all phases of the BMW ownership experience: sales, service, parts, accessories, lifestyle products and lifetime customer support. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area’s leading luxury automotive dealerships and a four-time recipient of the prestigious BMW Center of Excellence Award for achieving outstanding levels of performance and customer service. In addition to new vehicles, Circle BMW offers Certified Pre-Owned vehicles that meet demanding standards for resale. Our award-winning Service Department is among the top in the nation and is proud to employ the largest staff of BMW Master Technicians in New Jersey. Circle BMW is one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Learn more at circlebmw.com and connect with us on Facebook.com/CircleBMW, Twitter.com/circlebmwsales, Instagram/CircleBMW and YouTube.com/circlebmw.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Top Reviewed Employees
Latest Reviews
October 19, 2026
Let me start by saying Charles was the best salesman I
ever worked with. He got out of a terrible situation with Empire Auto Mall in greenbrook to a brand new X1 2027. I cannot express my gratitude enoug
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by briannacaterinomayo
Employees Worked With
October 16, 2026
This review is for Jim Hirsch at Circle BMW.
Went to buy our daughter her first car. He was patient and didn’t push us to do anything that wasn’t in our best interest. We were very comfortable w
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by sabrina
Employees Worked With
October 15, 2026
Great experience at this dealership!
The staff was friendly, professional, and helpful throughout the entire process. They made everything smooth and stress-free. Highly recommend this d
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by VC
Employees Worked With
Dealership Inventory (616 Vehicles)
Photos & Amenities
- Customer Lounge Area
- After Hours Drop-Off
- Free Internet Access
- Coffee and Refreshments
- BMW Express Service
- Satellite TV
- BMW Lifestyle Boutique
- Car service to local points of interest
- Authorized Accessories Store
- Authorized Parts Store
- Home Delivery
- No Contact Transactions
- Virtual Appointments
- Vehicle Sanitization
- Home Test Drives
