Bruce Herrera
Bruce Herrera at Longo Toyota

Bruce Herrera

Service Consultant

Longo Toyota

3534 Peck Rd
El Monte, CA 91731

Contact Me
4.9
60 Reviews

I grew up in Azusa, California and enjoying watching and attending the Los Angeles Kings, Oakland Raiders and LA Dodgers. On my days off, I like to go cycling and travel.

Dealership Experience

24 yrs, 8 mos

Industry Experience

24 yrs, 8 mos

Languages Spoken

English English

Spanish Spanish

4.9

60 Reviews

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60 Reviews of Bruce Herrera

April 29, 2026

Dealership Rating
Employee Rating

Wonderful customer service and great quality service and time. Everything was straight forward and full transparency of what was worked on and health of the car. Pick up and delivery was simple and smooth. More

by Kttvc
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: David Lee

Apr 29, 2026

Longo Toyota responded

We’re glad to hear you experienced clear communication, transparency, and quality service throughout your visit. Making the process smooth, from start to finish, including pick-up and delivery, is exactly what we strive for. Team Longo

April 24, 2026

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Excellent, prompt, efficient service. Our service advisor Bruce H. is courteous, knowledgeable and efficient. Bruce and his team is the best! Thank you all! We continue to drive from Burb More

by Hybrid
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Apr 24, 2026

Longo Toyota responded

Thank you so much for your kind words and for making the trip from Burbank to El Monte—it truly means a lot to us. We’re thrilled to hear that Bruce H. and the team continue to provide the level of service you can trust and rely on. Your loyalty and confidence in us, especially with so many options along the way, is incredibly appreciated. We look forward to seeing you again soon and taking great care of your Prius hybrid. Safe travels until then!

Apr 25, 2026

Hybrid responded

Thank you. We'll be there again May 4 with our prius hybrid

April 02, 2026

Dealership Rating
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Bruce is always spot on with communication and is on top of everything for me Job well done More

by racamacho87
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Noli Evangelista, David Lee

Apr 02, 2026

Longo Toyota responded

We’re glad to hear that Bruce consistently provides clear communication and stays on top of everything for you. We truly appreciate your support and look forward to assisting you again in the future! Hurry back - Team Longo

March 10, 2026

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Efficient Excellent customer service from mechanic and his team Friendly Shuttle/Lyft service was excellent Easy to schedule appointment Cashier was friendly and efficient When will car wash be av More

by g_chooo2000
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: David Lee

Mar 10, 2026

Longo Toyota responded

We’re glad to hear our team provided excellent service and that our shuttle/Lyft options made your visit easier. Your feedback is greatly appreciated and motivates us to keep delivering the best for our guests. The car wash requires frequent maintenance due to the high volume of vehicles in our service department, but we encourage at the time of write-up to ask if our car wash machine is up and running. Team Longo

March 06, 2026

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Huge shoutout to Bruce Herrera for the world-class service. The shop was packed when I arrived, but Bruce handled the chaos with total professionalism. He got my car in, kept me posted on the progress More

by Dio Lugo
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Ryan Walton, David Lee

Mar 06, 2026

Longo Toyota responded

Bruce's professionalism shines through, especially on busy days like yours. Managing a full shop while keeping you updated and delivering on time shows his dedication to making the service process smooth and stress-free. It’s wonderful to know his efforts made such a positive difference, service like that is what we’re proud to provide every day. Have a wonderful weekend - Team Longo

September 13, 2025

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Very pleased with my recent experience at Longo Toyota and with Lizette. Lizette was very kind and warm when helping me with my new car, she even went above and beyond when she was honest about my car inc More

by Bryan N
Sales Price Transparency
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Purchase Time
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Recommend Dealer
Yes
Sep 15, 2025

Longo Toyota responded

We appreciate you taking the time to share your recent experience at Longo Toyota. It's great to hear that Lizette provided warm and attentive support throughout your car purchase. Her honesty and follow-through in addressing the scratch, along with the added touch of including the black decals, reflect the level of care we aim to provide. Your feedback helps reinforce the importance of accountability and customer-focused service. We're glad to know you were satisfied with how the situation was handled, and we look forward to welcoming you back when you're ready for your next Toyota or Lexus.

May 15, 2025

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Longo provides friendly, professional and knowledgeable customer service. And Bruce Herrera exemplifies this! Always a pleasure to do business here. More

by Glen Kuniyuki
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Paul LeBlanc

May 15, 2025

Longo Toyota responded

We appreciate you taking the time to share your experience. Providing friendly, professional, and knowledgeable service is a priority at Longo, and Bruce consistently demonstrates that commitment. It's always a pleasure doing business with you, and we’re glad to continue supporting your automotive needs. Team Longo

March 09, 2025

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Excellent customer service. The work performed at the Longo 626 Customers outstanding. Will be returning back soon. More

by adrian_h98
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Sammy from 626 Customs

Mar 10, 2025

Longo Toyota responded

We appreciate your feedback! It’s great to hear that you had an excellent experience and that the work at Longo 626 met your expectations. We look forward to seeing you again soon. Team Longo | 626customs

March 03, 2025

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A customer since 1984. This service was handled in a timely and professional manner. My service advisor is Bruce Herrera and he is second to none. He kept me informed and a More

by wave-biting2e
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Mar 03, 2025

Longo Toyota responded

Wow—since 1984! We truly appreciate your loyalty and are grateful for your continued trust in Longo Toyota. It's wonderful to hear that Bruce Herrera provided top-notch service and kept you informed throughout the process. Your kind words mean a lot to us, and we’re thrilled to know that you consider Longo Service the best. We look forward to serving you for many more years to come!

February 21, 2025

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Employee Rating

Excellent managers took the time to hears us out, took concern in our needs Excellent service very friendly. More

by svincenemeth
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael Kim, Doug Eroh , Aron

Feb 21, 2025

Longo Toyota responded

Thank you for taking the time to share your experience on DealerRater! We're happy to hear that our managers were able to listen to your concerns and provide excellent service. Your kind words about our team's friendliness and attentiveness to your needs are greatly appreciated. Longo Toyota Svc Center

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