
I moved to the US in 1980 from England. I joined the automotive industry in 1989 after 10 years in the hospitality field. I have been involved with many automobile brands, but Audi is my "true calling", and Princeton Audi is my true "home from home". I look forward to helping you find "the Audi you deserve".
Read moreDealership Experience
22 yrs, 11 mos
Industry Experience
32 yrs, 2 mos
Specialties & Trainings
Audi Technologist
61 Reviews of Chris Riches
August 05, 2020
"Excellent !!We are so happy with our experience Chris..."
- John MuellerExcellent !! We are so happy with our experience Chris does a great job from starting to find the right car for our family to time we drove away with our 2020 A6 Highly recommend him and the team!!
Read MoreJanuary 07, 2020
"Easy & Efficient"
- gmbcpa18I first reached out over the internet and Quickly received a response. I asked quite a few questions and Jade was Excellent on her responses and reply time. In no time at all I was the dealership and Chris took it from there. There were no surprises and before you knew it I was in my new Audi. So smooth and comfortable and as mentioned no surprises. I would highly recommend this dealership. Thanks Jade & Chris for my new car!
Read MoreOther Employees Tagged: Jade Atkins
March 24, 2018
"Outstanding prompt, courteous, and detail oriented customer!"
- Happy Massachusetts residentMy wife and I live in Massachusetts and were interested in a certified pre-owned SQ5. After some exhaustive searching we found one at Audi of Princeton. We promptly called the dealership and spoke to Clara who was extremely helpful and was able to provide us with the information that we needed. Clara introduced us to Chris (Audi Brand Specialist) to help close in on the deal. Chris reviewed in detail both the vehicle and what paperwork we would need to prepare to both purchase and take delivery of the SUV. This of course was all complicated with us being out of state (4.5 hours away), but Chris and Clara recognized that and worked through it without hesitating and their expertise was outstanding. Although we did not end up closing the deal on the SQ5 (*my wife drove a Q5 locally and could not get over a couple of blind spots), both Clara and Chris was terrific partners throughout the process. I cannot say more about the level of professionalism and great customer service that Audi of Princeton and Clara/Chris demonstrated. I am a loyal S4 owner and it is great to see that the Audi brand is consistent across the miles.
Read MoreOther Employees Tagged: Clara Williamson
February 07, 2018
"Great Customer Services"
- Brian PalumboI bought a 2015 Audi A6 Certified Preowned Car. My Audi Specialist was a pleasure to work with and made the process seamless. The rest of the staff were friendly and assisted anyway they could by answering my questions. I will be continuing my business with them in the future. I highly recommend anyone looking for a high quality car/dealership to think about Audi Princeton.
Read MoreFebruary 02, 2018
"Pleased with customer service "
- PeggyLauren was exceptional with the service I received. Pleasure to do business with Princeton Audi. I would recommend them to my friends and family. Thank for the great experience!
Read MoreOther Employees Tagged: Clara Williamson, Lauren Waldrop
January 25, 2018
"New car purchase "
- Kevin007The team at Audi Princeton are the best. They worked hard to help find my perfect car and wouldn’t let me settle for anything less. In order to get the car I wanted to went out and found it at another location and actually swapped cars just so I could be happy with the vehicle I truly wanted. Staff is always polite and friendly.
Read MoreOther Employees Tagged: Clara Williamson, Lauren Waldrop, Brandyn Csorgo
January 24, 2018
"Straight Up!"
- Brad TAfter a lengthy search for a CPO Q5 I connected with sales rep Chris Riches. Low mileage, B & O stereo were tops on my list. I own 3 other Audi's and appreciate Audi's quality and styling. Jade set up my appointment, discussed the car while test driving with Chris and agreed on a purchase price. No pressure approach made the process very comfortable. A thorough explanation of the Q5 features was provided by Chris upon pick up a few days later. I will definitely keep Princeton Audi high on the radar when I go for my next ride. Ryan the sales manager is a cool dude also. Brad Smith
Read MoreOther Employees Tagged: Jade Atkins