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Deborah Lara
Deborah Lara at Ford of Upland
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Deborah Lara

Sales Specialist/ Customer Relations

Ford of Upland

1300 E. 20th Street
Upland, CA 91784

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4.2
21 Reviews

Excellent Customer Service is my number one priority!

Industry Experience

39 yrs, 5 mos

Specialties & Trainings

Master Certified Ford Sales Consultant.

Languages Spoken

English English

Spanish Spanish

Employee Video

4.2

21 Reviews

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21 Reviews of Deborah Lara

October 07, 2023

Dealership Rating
Employee Rating

My next purchase will also be at Ford of Upland. I ordered my truck, and they kept me informed as of when it would arrive. Taylor if very well informed on the product he sells. More

by RHODEISLANDRED27
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Pete Voth, Alex Rodriguez, Joe Grasso, Taylor Alvarez, Jose Luquin , Luis Cervantes, Marie Perez

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July 30, 2023

Dealership Rating
Employee Rating

Was bullied into buying LoJack. I was lied and said device was already installed when it clearly wasn’t!. More

by thomasll4e
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Jon Klempner

Helpful 1
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June 17, 2023

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Employee Rating

My experience at Ford of Upland was nothing but positive from start to finish. I was greeted immediately with warm smiles and positive attitudes the moment I walked in the door. Don assisted me and was more More

by oscardelgadillo97
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Wilson, Don

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May 26, 2023

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Employee Rating

Best car buying experience I’ve had. I’ve bought several different types of vehicles, and this was the best, efficient experience.. I’m very busy and he took care of things so timely and More

by amber38
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alex Rodriguez, Joe Grasso, Taylor Alvarez , Luis Cervantes, Sam Fahkouir, Nick Figliomeni, Lawrence Garcia, Hakim Rahim

Helpful 1
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March 24, 2023

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Employee Rating

I really enjoyed my purchasing experience. I also really appreciate the follow up to make sure I was getting all the perks More

by LHU247
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jose Luquin , Luis Cervantes, Marie Perez

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January 07, 2023

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Employee Rating

Great service easy to deal with easy to buy a vehicle online thank you very much. More

by lisa@lunaconstruction.net
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alex Rodriguez, Joe Grasso, Taylor Alvarez , Sam Fahkouir, Nick Figliomeni, Lawrence Garcia, Hakim Rahim

Helpful
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July 16, 2022

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Employee Rating

Dishonest and poor business practices combined with lack of experienced sales representatives and poor management make this a 1 star dealership. More

by Index Fasteners Inc
Customer Service
Friendliness
Price
Recommend Dealer
No

Other Employees Tagged: Joe Grasso, Taylor Alvarez , Nevin Cordero

Helpful 3
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Jul 18, 2022

Ford of Upland responded

We sincerely feel for everyone who has ordered a vehicle and experienced a litany of challenges in this unprecedented time. Nearly every manufacturer has had their share of hurdles causing delays in orders at the factory level for a variety of reasons, mishaps with commodities, limited supplies, supply chain issues, numerous chip shortages, and more, leaving the dealers and consumers in the middle of the pinch point. Please be aware that dealerships do not set pricing. MSRP labels, which include pricing, are placed upon the windows at the factory before vehicles are shipped. There were no alterations in pricing, nor were any accessories added, or any surcharges placed upon this transaction. We understand your frustration; however, the dealership is not to blame for the adjustments in pricing, nor are we to blame for the time it takes to build the vehicles; we realize you placed this order in 2021 and experienced a model change during that time. None of these things are within dealership control. We sincerely wish you the very best and apologize for the issues you experienced.

Jul 20, 2022

Index Fasteners Inc responded

Communication is key. While the Nation has experienced an on-slot of supply-chain issues, at minimum, the dealer could have communicated with us throughout the year and a half, even if there was no information to present. We were treated as an annoyance at certain times when inquiring about our vehicle, eventually being thrown to additional sales reps. But, it's easy to pass the buck up to Ford corporate on this topic. Moving on to the "no accessories added". Aside from the $2,150 MSRP increase we experienced. The below was added at the dealer and yes, I have copies. When I inquired as to these additions below, which I did not request or order, the answer was "well, we place these on as a dealer policy"... - 3M Premium Shield Package $699.00 - Premium LoJack $1,695.00 - Nitro Fill Tires $599.00 It was a fight to get them to take them off as it was stated that they were already on the vehicle. Funny, because the manager came back in about 5 minutes and stated they were removed which begs the question, were they ever on in the first place. To sum it up, honesty and clear communication is all it takes. We experienced a severe lack of both.

July 15, 2022

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Employee Rating

Amazing staff and sales people! Explained all of the features of my new car and how to operate them! More

by markluton
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Alex Rodriguez, Joe Grasso, Taylor Alvarez , James Ekpo, Sam Fahkouir, Nick Figliomeni, Lawrence Garcia, Hakim Rahim, Christian Burke

Helpful
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July 06, 2022

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Employee Rating

Good people, good service , Steve and his team were very capable and my warranty work was completed timely, I appreciate that. More

by Jengelhardt
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes

Other Employees Tagged: Pete Voth

Helpful
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Jul 06, 2022

Ford of Upland responded

We thank you for your business and appreciate the feedback; If you need anything in the future we will be happy to help. Thank you again, have a great day. Pete

June 28, 2022

Dealership Rating
Employee Rating

I’m very happy with my experience at ford of upland. Everyone was extremely helpful. Taylor is very knowledgeable and took all our concerns into consideration when searching for a new vehicle. More

by jongrasso101
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Taylor Alvarez

Helpful
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Jul 06, 2022

Ford of Upland responded

We appreciate the feedback; there is a tremendous amount of information at the time of delivery, and it is not uncommon to not capture everything or have lingering questions. If you need further explanation regarding any of the features of your new vehicle, reach out or stop by, we want you to get the most out of your vehicle. Thank you again for your business. Pete

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