Earl Roach

Our sales rep Earl is a nice guy. Low pressure which I appreciate very much. I would recommend him to my friends family without hesitation

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Out of more than a dozen new car purchases, this experience was one of our most pleasant. The salesperson (Earl Roach) was extremely knowledgable about his products and used no "intimidation" or "high-pressue" sales tactics in our negotiations. The sales manager (Marvin Mattson) assembled a very desirable purchase package --- Better than we were able to obtain at other dealerships. We traveled nearly 100 miles to trade at Cadillac of Lake Lanier and are very pleased with our decision.

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Overall good people very helpful. ONLY PROBLEM I HAD WAS A MISSING TOW COVER THAT WAS OFF THE VEHICLE. I WAS TOLD THEY WOULD PUT ONE BACK ON THAT NEVER HAPPENED. I feel they worked with us on our trade in. I would go back to them for another vehicle.

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We found a very nice car and the dealership was flexible in tailoring the terms of the deal to make it a win-win situation. We had a personalized tag and the dealership was helpful in facilitating the transfer of the tag to the new car. In summary, the right car combined with the right deal and the right level of support made this purchase a satisfying process. We are pleased with the entire transaction from finding the right car to putting it in our garage. Thank you.

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I highly recommend using this dealership. They bend over backwards for you. They are extremely easy to work with. I look forward to buying another car from them.

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Just bought a Cadillac SRX certified preowned. Earl was so nice and helpful. He was not shady at all. I will def be recommending them and hopefully buying future cars there! Thanks again. Darren in finance was really awesome too!

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My husband and I just purchased our second Cadillac, this time an XT5, from Cadillac of Lake Lanier. Earl Roach was very helpful, pleasant and professional. He answered our questions and explained features on this new vehicle. This was a very good experience. We have always received very good service at Cadillac of Lake Lanier and will continue to deal with them on any future vehicle. We appreciate having our vehicle washed every time we take in for service, or for any reason, and never any extra charge for this.

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My experience was AWESOME at Cadillac of Lake Lanier. Earl Roach, Jonas, Charles Aycock are the best sales people ever. They were very patient and took all the time I needed to help me make my purchase decision. I will always recommend this Dealership to all of my friends.

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My experience was OUTSTANDING at Cadillac of Lake Lanier! Earl Roach, Nate Jones, Charles Aycock and Johnathon in the service department. was the deal breaker for me. I will purchase my next vehicle from Lake Lanier!!! I also recommend all to consider this dealership when in the market for a new vehicle.

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Gene Diehm & Earl Roach were so helpful during my buying process. They answered all of my questions with patience and sincerity. I felt very well treated by the entire staff as well. Great service!

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