Eric Morales
Eric Morales at Sierra Toyota

Eric Morales

Internet Sales & Acquisitions Specialist

Sierra Toyota

2596 East Fry Blvd
Sierra Vista, AZ 85635

Contact Me
4.9
471 Reviews

Dealership Experience

7 yrs, 4 mos

Industry Experience

7 yrs, 10 mos

Languages Spoken

English English

4.9

471 Reviews

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471 Reviews of Eric Morales

January 31, 2026

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Employee Rating

Thank you for being so helpful to me. Both Eric and Ruth were very knowledgeable and helpful. More

by W.REB
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ruth Whitehouse

Feb 05, 2026

Sierra Toyota responded

Thank you so much for your kind words! We’re happy to hear that both Eric and Ruth were knowledgeable and helpful throughout your experience. We truly appreciate you choosing us and look forward to assisting you again in the future.

January 25, 2026

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Just purchased a new Rav4 from Eric and it was a very easy process. The sale price was very fair and I received a fair value on our trade. No games, no tricks. Just nice people with straight talk. We wil More

by RichardSRY
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes
Jan 26, 2026

Sierra Toyota responded

Thank you for your kind words! We’re so glad to hear Eric made your RAV4 purchase such an easy and straightforward experience. Providing fair pricing, honest communication, and a no-pressure process is always our goal. We truly appreciate your trust and look forward to helping you again when it’s time for your next vehicle!

January 19, 2026

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Mr. Morales was great to work with. His attention to us was up front and personable. He kept us informed of progress constantly. The process of purchasing the vehicle was smooth and problem free. Rick Sc More

by schnurr7
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Jan 19, 2026

Sierra Toyota responded

Thank you, Rick, for taking the time to share your experience! We’re so glad to hear that Mr. Morales provided upfront, personable service and kept you informed every step of the way. It’s great to know the purchasing process was smooth and problem free. We truly appreciate your trust and look forward to assisting you again in the future!

January 18, 2026

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This is a dealership that inspires trust and confidence that they want to meet your needs. More

by swtowle1938
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez

Jan 19, 2026

Sierra Toyota responded

Thank you for sharing such kind words! We’re honored to know that Sierra Toyota inspires your trust and confidence and that you felt our team truly wanted to meet your needs. We sincerely appreciate your support and look forward to assisting you again in the future!

January 02, 2026

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Eric gave us enough space to really look our vehicle ove,y, only stepping in when we were ready to ask our questions. Then he was very thorough, open and frank. He then was very patient and helpful to u More

by kelloughtug
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 02, 2026

Sierra Toyota responded

Thank you for sharing your experience! We’re so glad to hear that Eric gave you the space you needed, answered your questions thoroughly, and was open, honest, and patient throughout the process. We know out of state registration can be challenging, and we’re happy Eric was able to help make that part easier for you. We truly appreciate your trust in Sierra Toyota and hope you’re enjoying your vehicle please don’t hesitate to reach out if we can help with anything in the future!

December 19, 2025

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Maressa and Eric were very helpful, knowledgable instrumental in helping us to choose the right Tacoma and accessories for us. Paperwork went smooth and quick which prevented the usual PITA long dr More

by setman56
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez, Manessa Morales

Dec 23, 2025

Sierra Toyota responded

Thank you for taking the time to share your experience! We’re thrilled to hear that Manessa and Eric were helpful, knowledgeable, and instrumental in helping you choose the right Tacoma and accessories. We’re especially glad the paperwork process was smooth and efficient that’s always our goal. Congratulations on your Tacoma, and thank you for choosing Sierra Toyota. We truly appreciate your business and look forward to helping you again!

October 28, 2025

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I’ve bought quite a few cars over the years from dealerships all across the West Coast, but my experience with Sierra Toyota was on a completely different level — easily the best I’ve ever had. I More

by Ryan M
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Nov 03, 2025

Sierra Toyota responded

Wow! Thank you so much for sharing this incredible feedback. We’re beyond thrilled to hear that Eric and our team made your out-of-state purchase smooth, enjoyable, and stress-free. Eric takes pride in treating every vehicle — and every customer — like it’s his own, and we’re so glad that showed throughout your experience. Your kind words about our honesty, transparency, and straightforward process mean the world to us. We can’t wait to welcome you back for your next Toyota, and we’re so grateful you chose Sierra Toyota. Thank you again for trusting us and for taking the time to share your experience!

October 19, 2025

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We arrived early for our appointment with Eric, and Jeff greeted us at the door, letting us know that Eric would be there shortly. Julie kindly brought us the keys so we could look over the car before Eric More

by darmstro
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez, Jeff Bennett

Nov 03, 2025

Sierra Toyota responded

Thank you so much for taking the time to share your experience! We’re thrilled to hear that Eric, Jeff, and Julie made your visit smooth, enjoyable, and worth the trip from Tucson. Providing exceptional customer service is what we strive for every day, and we’re so glad it showed. Enjoy your new vehicle, and thank you for choosing Sierra Toyota!

August 20, 2025

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eric was great, wonderful sales guy to deal with. took my wants and needs seriously and made them happen. he is definately into customer satisfaction. thank you eric, I really enjoyed working with More

by fritzkatz
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Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Aug 21, 2025

Sierra Toyota responded

Thank you so much for sharing your experience! We’re thrilled to hear that Eric took such great care of you and made sure your needs were met. Customer satisfaction is always our top priority, and we’re glad you enjoyed working with him. We truly appreciate your trust in us!

July 16, 2025

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This dealership was clean and welcoming. The staff were prompt to greet us and courteous, offering water and making sure we were comfortable. More

by lwhittem2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez

Aug 21, 2025

Sierra Toyota responded

Thank you for sharing your experience! We’re glad to hear you felt welcomed and comfortable at our dealership. Providing a clean, courteous, and attentive environment is very important to us, and we truly appreciate your kind words!

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