Eric Morales
Eric Morales at Sierra Toyota

Eric Morales

Internet Sales & Acquisitions Specialist

Sierra Toyota

2596 East Fry Blvd
Sierra Vista, AZ 85635

Contact Me
4.9
473 Reviews

Dealership Experience

7 yrs, 5 mos

Industry Experience

7 yrs, 11 mos

Languages Spoken

English English

4.9

473 Reviews

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473 Reviews of Eric Morales

March 03, 2026

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Employee Rating

I have been buying cars from Sierra Toyota for 30 years. I recommend them very highly. Excellent service always. More

by GayHiLL222
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Recommend Dealer
Yes

Other Employees Tagged: Lynn Burns

Mar 05, 2026

Sierra Toyota responded

Thank you so much for your loyalty over the past 30 years! We truly appreciate your continued trust in Sierra Toyota. It means a lot to our entire team to know that you’ve consistently had excellent service with us over the years. Your recommendation means the world, and we look forward to helping you with your vehicle needs for many more years to come!

February 17, 2026

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Painless experience. We found the vehicle using ChatGPT, drove to Sierra Vista to check it out and purchased it. More

by scottinkabul
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Manessa Morales

Feb 17, 2026

Sierra Toyota responded

Thank you for sharing your experience! We love hearing that you found your vehicle with a little help from ChatGPT and made the trip to Sierra Vista to see it in person. Even better that it turned into a smooth and easy purchase! We truly appreciate you choosing Sierra Toyota and making the drive. Enjoy your new vehicle, and we’re always here if you need anything down the road!

January 31, 2026

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Thank you for being so helpful to me. Both Eric and Ruth were very knowledgeable and helpful. More

by W.REB
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Ruth Whitehouse

Feb 05, 2026

Sierra Toyota responded

Thank you so much for your kind words! We’re happy to hear that both Eric and Ruth were knowledgeable and helpful throughout your experience. We truly appreciate you choosing us and look forward to assisting you again in the future.

January 25, 2026

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Just purchased a new Rav4 from Eric and it was a very easy process. The sale price was very fair and I received a fair value on our trade. No games, no tricks. Just nice people with straight talk. We wil More

by RichardSRY
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Recommend Dealer
Yes
Jan 26, 2026

Sierra Toyota responded

Thank you for your kind words! We’re so glad to hear Eric made your RAV4 purchase such an easy and straightforward experience. Providing fair pricing, honest communication, and a no-pressure process is always our goal. We truly appreciate your trust and look forward to helping you again when it’s time for your next vehicle!

January 19, 2026

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Mr. Morales was great to work with. His attention to us was up front and personable. He kept us informed of progress constantly. The process of purchasing the vehicle was smooth and problem free. Rick Sc More

by schnurr7
Sales Price Transparency
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Recommend Dealer
Yes
Jan 19, 2026

Sierra Toyota responded

Thank you, Rick, for taking the time to share your experience! We’re so glad to hear that Mr. Morales provided upfront, personable service and kept you informed every step of the way. It’s great to know the purchasing process was smooth and problem free. We truly appreciate your trust and look forward to assisting you again in the future!

January 18, 2026

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This is a dealership that inspires trust and confidence that they want to meet your needs. More

by swtowle1938
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Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez

Jan 19, 2026

Sierra Toyota responded

Thank you for sharing such kind words! We’re honored to know that Sierra Toyota inspires your trust and confidence and that you felt our team truly wanted to meet your needs. We sincerely appreciate your support and look forward to assisting you again in the future!

January 02, 2026

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Eric gave us enough space to really look our vehicle ove,y, only stepping in when we were ready to ask our questions. Then he was very thorough, open and frank. He then was very patient and helpful to u More

by kelloughtug
Sales Price Transparency
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Recommend Dealer
Yes
Jan 02, 2026

Sierra Toyota responded

Thank you for sharing your experience! We’re so glad to hear that Eric gave you the space you needed, answered your questions thoroughly, and was open, honest, and patient throughout the process. We know out of state registration can be challenging, and we’re happy Eric was able to help make that part easier for you. We truly appreciate your trust in Sierra Toyota and hope you’re enjoying your vehicle please don’t hesitate to reach out if we can help with anything in the future!

December 19, 2025

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Maressa and Eric were very helpful, knowledgable instrumental in helping us to choose the right Tacoma and accessories for us. Paperwork went smooth and quick which prevented the usual PITA long dr More

by setman56
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Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez, Manessa Morales

Dec 23, 2025

Sierra Toyota responded

Thank you for taking the time to share your experience! We’re thrilled to hear that Manessa and Eric were helpful, knowledgeable, and instrumental in helping you choose the right Tacoma and accessories. We’re especially glad the paperwork process was smooth and efficient that’s always our goal. Congratulations on your Tacoma, and thank you for choosing Sierra Toyota. We truly appreciate your business and look forward to helping you again!

October 28, 2025

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I’ve bought quite a few cars over the years from dealerships all across the West Coast, but my experience with Sierra Toyota was on a completely different level — easily the best I’ve ever had. I More

by Ryan M
Sales Price Transparency
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Recommend Dealer
Yes
Nov 03, 2025

Sierra Toyota responded

Wow! Thank you so much for sharing this incredible feedback. We’re beyond thrilled to hear that Eric and our team made your out-of-state purchase smooth, enjoyable, and stress-free. Eric takes pride in treating every vehicle — and every customer — like it’s his own, and we’re so glad that showed throughout your experience. Your kind words about our honesty, transparency, and straightforward process mean the world to us. We can’t wait to welcome you back for your next Toyota, and we’re so grateful you chose Sierra Toyota. Thank you again for trusting us and for taking the time to share your experience!

October 19, 2025

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We arrived early for our appointment with Eric, and Jeff greeted us at the door, letting us know that Eric would be there shortly. Julie kindly brought us the keys so we could look over the car before Eric More

by darmstro
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Julie Ramirez, Jeff Bennett

Nov 03, 2025

Sierra Toyota responded

Thank you so much for taking the time to share your experience! We’re thrilled to hear that Eric, Jeff, and Julie made your visit smooth, enjoyable, and worth the trip from Tucson. Providing exceptional customer service is what we strive for every day, and we’re so glad it showed. Enjoy your new vehicle, and thank you for choosing Sierra Toyota!

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