James Frye

I recently purchased a Certified Pre-Owned BMW from BMW of Sarasota and had an overall fantastic experience. Pete M (the sales Leader) was extremely thoughtful and understanding. He took the time to liste of Sarasota and had an overall fantastic experience. Pete M (the sales Leader) was extremely thoughtful and understanding. He took the time to listen, worked with me on the numbers, and truly made me feel like a valued customer. His approach was calm, honest, and solution-focused — which really stood out. James, the sales rep I worked with, was also excellent. He was professional, knowledgeable, and made the process smooth and painless. No pressure, no gimmicks — just straightforward help and clear communication throughout the entire deal. I drove up from Naples to buy this CPO car, and I can confidently say it was 100% worth the trip. It’s not easy finding a dealership that still puts the customer first, but BMW of Sarasota proved they genuinely care about creating a great experience. Highly recommend this team if you’re in the market for a BMW. More

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Milan was super knowledgeable and very personable! He knows his stuff!! Excellent service!! Super helpful! He knows his stuff!! Excellent service!! Super helpful! More

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James was extremely pleasant to work with! He was very knowledgeable about the vehicle. He gave me his personal cell phone number if I had any questions!! Would highly recommend! He was very knowledgeable about the vehicle. He gave me his personal cell phone number if I had any questions!! Would highly recommend! More

by smcewen311 Verified Customer Verified Customer

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James was a pleasure to work with, a good listener who likes people, and really knew and liked this automobile. likes people, and really knew and liked this automobile. More

by nancyturner0 Verified Customer Verified Customer

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This dealership made the entire process incredibly smooth. Every team member I interacted with had a positive, professional attitude from start to finish. Alp was attentive and on point throughout the smooth. Every team member I interacted with had a positive, professional attitude from start to finish. Alp was attentive and on point throughout the entire process, John the sales manager made sure every detail was handled properly, and James reassured me that I was making a great buy. He and Alp even shared some good stories along the way. Even the finance guy, Hassan, was friendly, efficient, and genuinely cool to talk with. All in all, this is the place to go when you're looking for a car. No fuss, no hassle, just straight up great service. Ask for Alp, James, or Nay and they’ll take good care of you. More

by Jay Ortega Verified Customer Verified Customer

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Brooke was awesome, made me feel comfortable and was fast. Service team is another reason I love Sarasota BMW fast. Service team is another reason I love Sarasota BMW More

by michelleijmc Verified Customer Verified Customer

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James Frye was extremely helpful in my purchase of a 2025 M3 Competition, he was friendly and willing to work with me, I will be recommending my friends and family to visit him for any purchases. M3 Competition, he was friendly and willing to work with me, I will be recommending my friends and family to visit him for any purchases. More

by sms0 Verified Customer Verified Customer

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It was a pleasure to work with James Frye, he was professional, knowledgeable and had a great sense of humor. I will definitely refer friends and family to him. Tammy in the business office did professional, knowledgeable and had a great sense of humor. I will definitely refer friends and family to him. Tammy in the business office did her job but was not friendly once my husband told her we were not buying any extended warranties. Acted annoyed when we asked for printed copies. No congratulations on your new vehicle, maybe X1 buyers are beneath her. Nicole did the set up of the vehicle with us. She was very knowledgeable and helpful however she did not realize one of the keys and digital card did not work. There was a package with a brand new key and digital card in the envelope but no one knew why, no notes anywhere so she told me to just hold on to them. When we got home we realized my key and phone were set up, my husbands phone was set up but to my settings and the physical key and card did not work. If I can’t figure out how to program it I will make another trip to have someone help me with it. This system is new to me and definitely has a learning curve but I will try to figure it out. I do love the car and it is exactly what I wanted. More

by Carol Weiner Verified Customer Verified Customer

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He was very helpful while we were looking at cars. He is very knowledgeable as to the extra features on the cars. He is very knowledgeable as to the extra features on the cars. More

by susiezweig Verified Customer Verified Customer

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Sarasota BMW and James were professional and honest. This has been the best experience buying a car. This has been the best experience buying a car. More

by brunodoman68 Verified Customer Verified Customer

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