James Frye

James Frye was extremely helpful in my purchase of a 2025 M3 Competition, he was friendly and willing to work with me, I will be recommending my friends and family to visit him for any purchases. M3 Competition, he was friendly and willing to work with me, I will be recommending my friends and family to visit him for any purchases. More

by sms0 Verified Customer Verified Customer

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It was a pleasure to work with James Frye, he was professional, knowledgeable and had a great sense of humor. I will definitely refer friends and family to him. Tammy in the business office did professional, knowledgeable and had a great sense of humor. I will definitely refer friends and family to him. Tammy in the business office did her job but was not friendly once my husband told her we were not buying any extended warranties. Acted annoyed when we asked for printed copies. No congratulations on your new vehicle, maybe X1 buyers are beneath her. Nicole did the set up of the vehicle with us. She was very knowledgeable and helpful however she did not realize one of the keys and digital card did not work. There was a package with a brand new key and digital card in the envelope but no one knew why, no notes anywhere so she told me to just hold on to them. When we got home we realized my key and phone were set up, my husbands phone was set up but to my settings and the physical key and card did not work. If I can’t figure out how to program it I will make another trip to have someone help me with it. This system is new to me and definitely has a learning curve but I will try to figure it out. I do love the car and it is exactly what I wanted. More

by Carol Weiner Verified Customer Verified Customer

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He was very helpful while we were looking at cars. He is very knowledgeable as to the extra features on the cars. He is very knowledgeable as to the extra features on the cars. More

by susiezweig Verified Customer Verified Customer

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Sarasota BMW and James were professional and honest. This has been the best experience buying a car. This has been the best experience buying a car. More

by brunodoman68 Verified Customer Verified Customer

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Susan was the ultimate advisor. She answered all my questions and she was determined to get me into a new car. Well, she succeeded. Bmw is very lucky to have her. I am so excited fo She answered all my questions and she was determined to get me into a new car. Well, she succeeded. Bmw is very lucky to have her. I am so excited for my new car five stars Susan!! I really appreciate all that you did to help me. See you in the future. More

by j71ross Verified Customer Verified Customer

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Brooke is fantastic. Great work always by this team. Great communication on what vehicle status is. Also had the vehicle ready before estimated time. Highly recomended Great work always by this team. Great communication on what vehicle status is. Also had the vehicle ready before estimated time. Highly recomended. More

by zFG Verified Customer Verified Customer

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James and the whole BMW of Sarasota dealership were very helpful, knowledgeable and accommodating. In my 3 weeks of ownership, I’ve had the opportunity to experience all the departments and each one was exe helpful, knowledgeable and accommodating. In my 3 weeks of ownership, I’ve had the opportunity to experience all the departments and each one was exemplary. More

by srar118 Verified Customer Verified Customer

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Fantastic service, kept me up to date with what was going on in the service of the vehicle. The vehicle was ready and service completed before estimated date. Very happy with BMW of Sarasota and staff is f on in the service of the vehicle. The vehicle was ready and service completed before estimated date. Very happy with BMW of Sarasota and staff is fantastic. More

by zFG Verified Customer Verified Customer

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The entire experience was perfect. The sales staff was knowledgeable and helpful, the business manager was informative and helpful and everybody at the dealership was wonderful. The sales staff was knowledgeable and helpful, the business manager was informative and helpful and everybody at the dealership was wonderful. More

by joelhwilson Verified Customer Verified Customer

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They were very helpful and ready to answer all my questions! They were very excited for me to get a great car! questions! They were very excited for me to get a great car! More

by LAURENPIKE877 Verified Customer Verified Customer

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