James Frye
James Frye at BMW of Sarasota

James Frye

Client Advisor

BMW of Sarasota

5151 Clark Rd
Sarasota, FL 34233

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4.9
80 Reviews
4.9

80 Reviews

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80 Reviews of James Frye

February 19, 2026

Dealership Rating
Employee Rating

No good place to work while you wait. Just a general waiting area, no private tables or power for laptop. I’ve been to non luxury brand dealers with better set ups. No one greate More

by jmgoz11
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Brooke Beaudin

Feb 23, 2026

BMW of Sarasota responded

Thank you for your review. If it's possible to discuss your visit in more detail, please send us a message with your contact information so that we can reach out. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here.

February 17, 2026

Dealership Rating
Employee Rating

Excellent experience starting with reception and great follow through James Frye was great to work with and efficient and he has a good sense of humor! We left the dealership feeling very confident of our More

by dcd709
Recommend Dealer
Yes

Other Employees Tagged: James Frye

Feb 19, 2026

BMW of Sarasota responded

Thank you for sharing your experience with us! We're happy to hear it went well working with James and truly appreciate your feedback.

February 12, 2026

Dealership Rating
Employee Rating

James was excellent to deal with. No pressure. Just honest information. he has good knowledge of the product. More

by sandyjohnford
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tammy Saylor, Milan Augustine

Feb 12, 2026

BMW of Sarasota responded

It’s wonderful to hear James provided honest, pressure-free information and shared his product expertise. Congratulations on your new BMW X5, and may it bring you many enjoyable drives. Thank you for choosing us!

February 01, 2026

Dealership Rating
Employee Rating

We met with James Frye and he was fantastic. Very knowledgable on all the cars, professional and I didn't feel any pressure from him. We received a great trade-in value for our car & a nice pr More

by tony@originbizsolutions.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 01, 2026

BMW of Sarasota responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else.

January 22, 2026

Dealership Rating
Employee Rating

James was really awesome. Had a great time dealing with him and Chad, they took good care of me. More

by bob.tenuta
Recommend Dealer
Yes

Other Employees Tagged: Chad Allred

Jan 22, 2026

BMW of Sarasota responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else.

January 20, 2026

Dealership Rating
Employee Rating

James was fantastic, so was Chad. Had a great experience. Excited for the new car More

by bob.tenuta
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tammy Saylor , Chad Alred

Jan 20, 2026

BMW of Sarasota responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing BMW of Sarasota!

January 19, 2026

Dealership Rating
Employee Rating

Chad and whole team is a pleasure to work with. Great customer care and awesome vehicles. More

by drsarasota
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Chad

Jan 19, 2026

BMW of Sarasota responded

Thank you for sharing your experience with us! We're happy to hear it went well and truly appreciate your feedback.

January 15, 2026

Dealership Rating
Employee Rating

James Frye is a great BMW representative. Everyone at the dealership was efficient and helpful. My pickup was really easy More

by vpraeburn
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Talal Abdel, Milan Augustine

Jan 15, 2026

BMW of Sarasota responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

January 15, 2026

Dealership Rating
Employee Rating

James is awesome He was super helpful and very nice to work with Go James! More

by johnathan.fox
Recommend Dealer
Yes

Other Employees Tagged: James Frye

Jan 16, 2026

BMW of Sarasota responded

Thank you for choosing BMW of Sarasota. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again!

January 10, 2026

Dealership Rating
Employee Rating

Professional/ fair. Easy to work with Jame delivered what he promised. I like the car More

by HERSHGROUP
Recommend Dealer
Yes

Other Employees Tagged: James Frye

Jan 11, 2026

BMW of Sarasota responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing BMW of Sarasota!

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