I have been working for Sunset Auto Company since June of 1989 and was born and raised in St. Louis.
Read moreDealership Experience
37 yrs
504 Reviews
Write a Review504 Reviews of Keith Boerding
January 16, 2016
Felt comfortable Keith made the wife and I feel very comfortable right from the get go. We expressed which vehicle we were interested in and our approximate budget. Keith made the wife and I feel very comfortable right from the get go. We expressed which vehicle we were interested in and our approximate budget. No B.S., right to the point....did not waste our time or try to "oversell" us. Very easy to work with and very knowledgeable. More
Other Employees Tagged: Treff LaPlant
December 29, 2015
We're back! We truly believe that Sunset Ford appreciates our business, and we put this dealership at the top of the list when searching for a vehicle. Their cust We truly believe that Sunset Ford appreciates our business, and we put this dealership at the top of the list when searching for a vehicle. Their customer treatment is top-of-the-line! We also can count on Keith B. to have our best interest in mind during our search. Since 1997, we don't close the deal until we visit Sunset. More
Other Employees Tagged: Treff LaPlant
December 27, 2015
Excellent Experience We had been looking at a few different cars and visited a couple of dealerships before going to Sunset Ford. Keith and the team made us feel very co We had been looking at a few different cars and visited a couple of dealerships before going to Sunset Ford. Keith and the team made us feel very comfortable from the moment we walked in. This is the first time we've purchased a car where we didn't have a sick feeling in our stomach! Keith was very nice, informative and he didn't pressure us in the slightest. Once we got over to the finance side, Treff took his time to explain the different financing options and warranty packages available. He was very open about which packages he felt were worth our consideration and which ones would be waste of our money. We felt like he really was concerned with our best interest. Once again, this is the first time in our car buying history where we didn't feel like we were getting wool pulled over our eyes. Thank you for a great experience. We will definitely recommend to our friends/family. We're glad we didn't "close the deal 'till Sunset!" :) More
Other Employees Tagged: Treff LaPlant
December 13, 2015
Another Great Deal I have bought several vehicles from Keith at Sunset Ford...I can always trust he will treat me with respect and give me a great deal. I have bought several vehicles from Keith at Sunset Ford...I can always trust he will treat me with respect and give me a great deal. More
Other Employees Tagged: Justin Lombard
December 09, 2015
"PURCHASED 2011 NISSAN" Took my daughter to the pre owned lot at Sunset Ford and that is where we met Keith. He asked us the right questions to get us to the right vehicle. M Took my daughter to the pre owned lot at Sunset Ford and that is where we met Keith. He asked us the right questions to get us to the right vehicle. My daughter fell in love with the Nissan and it was just perfect for her. This is her first vehicle that she has purchased on her own and she is very happy. Thank you Keith for exceeding my expectations! More
Other Employees Tagged: Justin Lombard
December 02, 2015
Found Outstanding Used Truck Found an excellent 2013 F-150 at Sunset after looking for over 2 months throughout the St Louis area & internet. Salesman Keith Boerding casually sho Found an excellent 2013 F-150 at Sunset after looking for over 2 months throughout the St Louis area & internet. Salesman Keith Boerding casually showed us all the available used trucks and let us take our time making a decision. More
November 28, 2015
Purchase of F-150 King Ranch Keith was a pleasure to work with this am on the purchase of an F-150 from the Sunset Used Car Department. Being the day after Black Friday I was expe Keith was a pleasure to work with this am on the purchase of an F-150 from the Sunset Used Car Department. Being the day after Black Friday I was expecting it to be a Hectic experience but everyone at Sunset Ford was amazing to deal with, not rushed at all and was in and out in no time. Excellent Customer Service from Sales to Finance (Justin) and the management team(Pete). I traveled in from Denver, CO to buy another truck from them since the service and vehicles have been so good. Upgraded the 2005 King Ranch with 204k miles to a 2011 King Ranch, I am sold on these guys for life. Thank you for the Hassle Free Service Sunset Team. More
Other Employees Tagged: Pete Heutel, Justin Lombard
November 20, 2015
Not pushy and met our needs Keith was not pushy at all and met our requests for what we were looking for and kept us within our budget. Very satisfied. Thanks! Keith was not pushy at all and met our requests for what we were looking for and kept us within our budget. Very satisfied. Thanks! More
Other Employees Tagged: Justin Lombard
October 12, 2015
Expedition purchase Because we had done much of the research regarding the vehicle we wished to purchase and knew of our price range options because of comparisons we had Because we had done much of the research regarding the vehicle we wished to purchase and knew of our price range options because of comparisons we had done with other dealers, our time with Keith was actually pretty minimal. But that time was hassle free and we enjoyed working with him! He was very efficient and made us feel very comfortable in knowing we can call him anytime! And Jason did a great job with all that paperwork!!! More
Other Employees Tagged: Jason Schrijver
September 29, 2015
Pre-owned Purchase Looking for a pre-owned Explorer for our family and after having such a great experience buying a new F150 from Sunset and Keith Boerding last year, I Looking for a pre-owned Explorer for our family and after having such a great experience buying a new F150 from Sunset and Keith Boerding last year, I knew just where to turn. Keith worked hard to find what we needed in our price range. We live In Farmington, MO and would highly recommend the drive! More
Other Employees Tagged: Justin Lombard

