Kiki Ikram Rosell
Kiki Ikram Rosell at Daytona Toyota

Kiki Ikram Rosell

F&I Manager

Daytona Toyota

451 N Nova Road
Daytona Beach, FL 32114

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4.8
529 Reviews

Dealership Experience

10 yrs, 7 mos

Industry Experience

10 yrs, 7 mos

Employee Video

4.8

529 Reviews

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529 Reviews of Kiki Ikram Rosell

July 15, 2026

Dealership Rating
Employee Rating

I went looking for a certain vehicle and found a much better sporty 4 Runner Limited awesome fun vehicle My sales person was Jeffrey B. Great guy Was very easy to talk to did his best to help me.Then More

by DROPINALINE14
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Jeffrey Beauregard , Sales Manager on my 2 deals

July 11, 2026

Dealership Rating
Employee Rating

Friendly knows what a customer wants and does the best to comply with customer wishes and works to make the experience a pleasure. Recommend this dealer ship to anybody who wants a fair deal More

by DAVIDMOSER411
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kyle Golla

Jul 13, 2026

Daytona Toyota responded

We're thrilled to hear that your experience was such a pleasure! It’s all about making sure you feel valued and understood, and we love that our team could deliver just that. We can't wait to welcome your friends and family for their own fantastic journeys with us!

July 11, 2026

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We have dealt with Daytona Toyota for many years and always found them helpful. The facility is clean. The employees are helpful and knowledgeable, and their product is excellent. More

by JSCHRYSEN
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dylan Bouchard , Jared Nargeli

Jul 13, 2026

Daytona Toyota responded

It's always a pleasure to hear from our loyal guests! Knowing you've been with us for years makes our team smile, and we’re thrilled that our facility and crew have consistently met your expectations. We’re here for your future visits and look forward to keeping that excellent experience rolling!

July 06, 2026

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Employee Rating

Po had a great approach and a very laid-back friendly attitude. No rushing no forcing, zero pressure. Let us pick what we wanted and got the price exactly where we told him it needed to be. Couldn’t ask More

by eddiemiddleton37
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Pouniu Laupepa, Triston Steed

Jul 07, 2026

Daytona Toyota responded

Finding the right car can be quite the adventure, and it sounds like Po made it feel like a breeze! We love hearing how our team creates a relaxed atmosphere where you can truly make your choice. Anytime you're ready to hit the road again, we’ll be here, excited to help you out!

June 25, 2026

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Fallow is the epitome of outstanding customer service. He listens to your driving needs and helps you get the perfect vehicle. He addresses all of your questions with making you feel less than intelligent More

by thelasttifan
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Faron Gallon

Jun 26, 2026

Daytona Toyota responded

Fallow really knows how to make the car-buying experience feel like a breeze! We love hearing how he took the time to understand your needs and kept the vibes positive. Whenever you're ready for your next ride, we'll be here with the same great energy.

June 21, 2026

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Tristan was OUTSTANDING! He heard my needs and made it happen! Very professional! High recommend him ! More

by BABSNJ36
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Triston Steed

Jun 22, 2026

Daytona Toyota responded

Wow, Tristan really knows how to hit the mark! It’s fantastic to see how well he connected with you and made everything happen just right. We can't wait to welcome you back for your next visit!

June 08, 2026

Dealership Rating
Employee Rating

Faron was great. Very knowledgeable and helpful. Not pushy and helped make a good decision. One of the better salesman I’ve experienced. More

by MEADORJD
Recommend Dealer
Yes

Other Employees Tagged: Faron Gallon

Jun 08, 2026

Daytona Toyota responded

Faron is the kind of person who makes a big decision feel a whole lot easier. We're grateful you gave us the chance to earn your business, and we'll be sure to share your shoutout with him!

June 07, 2026

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Employee Rating

very nice and professional place to buy a car pr truck. salesperson was very nice and professional at the same time,answering my questions and showing me everything I needed to see More

by FREDSHEALEY
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jun 08, 2026

Daytona Toyota responded

What a treat to hear about your experience with us! Our team loves making sure you have all the info you need to feel confident in your choice. We can't wait to welcome you back for any future adventures on the road!

June 06, 2026

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Employee Rating

Our initial buying experience with Daytona Toyota was genuinely great. Even though we completed the entire process by email and telephone, Po was responsive, helpful, and made the remote purchase feel sm More

by Nestletea
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Pouniu Laupepa , Patrick Morris - Sales Manager - Very Poor Experience

Jun 08, 2026

Daytona Toyota responded

We truly appreciate you sharing your experience with us, and we understand how disappointing it is when expectations set during the sales process are not met afterward. It's clear that the communication and follow-through you encountered did not align with the high standards we strive for, and we sincerely apologize for any frustration this has caused. We want to ensure that your concerns are addressed properly, so please feel free to reach out to Jeff Ruda at 386-291-4923.

Jun 12, 2026

Nestletea responded

I have now sent two emails to Jeff Ruda, with no response: 6/11/2026 Hi Mr. Ruda, I’m reaching out again as I have not yet received a response to my previous message. I want to ensure my email did not get overlooked, as the concerns I raised still require review and follow‑up. To clarify, we did ultimately receive the signed WE OWE documenting the lifetime hybrid battery and hybrid components coverage. However, the issues surrounding how that warranty was represented during the sales and financing process — along with the unresolved Drive Connect provisioning and the lack of accurate information regarding GAP coverage through Space Coast Credit Union — remain unaddressed. As mentioned in my earlier email, Toyota Connected Services confirmed that the Drive Connect trial simply needs to be provisioned by the dealership, yet this has still not been completed. Additionally, the discrepancy between what was repeatedly promised during the sales process and what was actually included in the official paperwork is something we would like properly reviewed. Since we were directed to contact you after posting our DealerRater review, I want to ensure you have had the opportunity to look through the full correspondence between myself, Po, Kiki, and Patrick. These issues are important to us, and we would appreciate confirmation that they are being reviewed and will be addressed appropriately. Thank you, 6/8/2026 Hi Mr. Ruda, I'm reaching out as a follow-up to the message I shared regarding our recent experience with Daytona Toyota. I was asked to contact you directly after posting my review on DealerRater.com, so I wanted to ensure you received the full context and have everything needed to review the situation thoroughly. The review is below this follow-up email and has all concerns stated. Our initial buying experience was genuinely great. Even though the entire purchase was completed remotely by email and phone, Po was responsive, helpful, and made the process smooth. He also immediately mailed the missing USB cables for the new vehicle, which we appreciated. Unfortunately, everything after the paperwork was finalized has been a very different experience. The primary reason we chose Daytona Toyota over Beaver Toyota was the promise of a lifetime warranty on the hybrid battery and hybrid components for our new RAV4 Hybrid. This was repeatedly emphasized during the sales process. However, when we reached the financing stage with Kiki Rosell, the promised warranty paperwork did not exist, and nothing in the documents reflected what we had been assured. While we appreciated her securing the teacher-discounted rate through Space Coast Credit Union, the lack of transparency around GAP coverage was frustrating—especially since SCCU offers the same coverage for $499 compared to the dealership’s $1,500 product. We also encountered issues with Drive Connect. Toyota Connected Services confirmed that the trial simply needed to be provisioned by the dealership, which aligned with what Po told us. Instead, we received a dismissive and incorrect response stating we needed to physically come into a dealership, contradicting both Toyota Connected Services and Po. This issue remains unresolved. Communication after the sale was another major concern. Despite multiple attempts to follow up, we did not receive timely responses from Patrick Morris. It took several days before we finally received a signed WE OWE form for the lifetime hybrid battery and components coverage—something that should have been provided upfront. Additionally, the dealership continues to promise a lifetime hybrid battery warranty with no limitations, even though this is not reflected in the final paperwork. This appears to be a recurring sales tactic, and it was repeatedly emphasized to us that Daytona Toyota is the only dealership offering it. Given all of this, I would appreciate follow-up once you have reviewed all correspondence between myself, Po, Kiki, and Patrick. I want to ensure that the concerns are fully understood and addressed appropriately. Thank you for your time.

Jun 16, 2026

Nestletea responded

I am writing this follow‑up review to document several ongoing issues with my recent purchase experience at Daytona Toyota. While the initial sales process was smooth, the post‑sale experience has been extremely disappointing and continues to require unnecessary follow‑up on my part. On Friday, June 12th, I received a call from Mr. Jeff Ruda, who assured me he was going directly to the appropriate department to resolve the Drive Connect provisioning issue immediately. He later stated he would be speaking with the service manager today (6/16) to ensure it will be handled. Therefore, I still have not received confirmation that the Drive Connect provisioning has been completed. During that same call, Mr. Ruda told me he had personally spoken with Space Coast Credit Union regarding GAP coverage and informed me that the dealership’s GAP offered better coverage and that Space Coast’s GAP was not refundable. This information was incorrect. Space Coast offers both refundable and non‑refundable GAP plans, and their deductible coverage is actually better—$500 for minor accidents and $1,000 if the vehicle is totaled. This directly contradicts what I was told by the dealership. We are also still waiting for the maintenance plan refund to be sent to Space Coast Credit Union. The cancellation paperwork was processed by Kiki on June 2, 2026, yet the refund has still not been received by the lender. This delay is unacceptable and needs to be resolved. Additionally, I am still waiting for the written email (as discussed with Mr. Ruda by phone) outlining the lifetime powertrain and lifetime hybrid and components coverage. He stated that the official paperwork would be forwarded once it goes through legal, but I have not received the promised email with the details. The only positive update so far is that the dealership has finally completed their portion of the title work, which allows us to proceed with refinancing through Suncoast Credit Union at 4.5% APR for eco‑friendly vehicles. I appreciate that this step was completed, but the number of unresolved issues still outweighs the progress made. Once our refinance is completed, we will be canceling the dealership GAP plan and switching to the credit union’s refundable GAP Plus plan, which is nearly half the cost and provides stronger deductible protection. Overall, the lack of accuracy, follow‑through, and timely communication has made this experience far more stressful than it should have been. I hope the dealership will address these outstanding issues promptly and improve their post‑sale support for future customers.

June 03, 2026

Dealership Rating
Employee Rating

They went above and beyond for me. I am so grateful for all who helped make the deal happen. Incredible experience. More

by candice.peiffer9363
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kyle Golla

Jun 04, 2026

Daytona Toyota responded

What a fantastic way to make our day! It sounds like our team really nailed it in making your experience stand out. We're always here to keep the good times rolling, so come back and see us anytime!

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