PO was very professional and made sure I got everything I
wanted in my new Rav4
I would definitely recommend Po to be your next Toyota Salesman!
wanted in my new Rav4
I would definitely recommend Po to be your next Toyota Salesman!
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by sk2572
Fantastic car buying experience.
Po was very friendly and knowledgable. He made the process go smoothly.
Po was very friendly and knowledgable. He made the process go smoothly.
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by Howelldl2004
Jun 24, 2026 -
Daytona Toyota responded
What a delightful ride through the car-buying process! Po will be thrilled to hear how much you enjoyed working with him. We’re always here to help you hit the road with a smile!
Our initial buying experience with Daytona Toyota was
genuinely great. Even though we completed the entire process by email and telephone, Po was responsive, helpful, and made the remote purchase feel sm
genuinely great. Even though we completed the entire process by email and telephone, Po was responsive, helpful, and made the remote purchase feel smooth and efficient. He also immediately mailed the missing USB cables for the new vehicle, which we appreciated. Unfortunately, everything after the paperwork was finalized has been a very different experience.
For context, we have previously purchased our Toyotas through Luis Torres at Beaver Toyota, and he was always efficient, transparent, and honest. All paperwork was provided upfront, and we never had to chase down information. The only reason we chose Daytona Toyota this time was the promise of a lifetime warranty on the hybrid battery and hybrid components for the new RAV4 Hybrid — something Beaver could not offer.
During the sales process, Daytona Toyota repeatedly assured us that this lifetime hybrid warranty would be included in the official warranty documents when we signed with finance. However, when we reached the financing stage with Kiki Rosell, this paperwork did not exist, and nothing in the documents reflected the warranty we had been promised. To her credit, Kiki did secure the teacher‑discounted rate through Space Coast Credit Union, which we appreciated. But when it came to GAP coverage, she only mentioned the dealership’s $1,500 GAP product, never disclosing that Space Coast Credit Union — the lender they used — offers the same GAP for $864 (refundable). Learning this afterward was extremely frustrating.
The situation with Drive Connect was equally disappointing. Toyota’s Connected Services department explained that the Drive Connect trial simply needed to be provisioned by the dealership — a quick internal step. This matched what Po told us during the feature walkthrough: that all we needed to do was scan the QR code and the navigation features would activate. Instead, when we reached out for help, we received a dismissive and incorrect response telling us we needed to physically come into a Toyota dealership to resolve it. This directly contradicted everything we were told by Toyota Connected Services and by Po, and the issue is still unresolved.
Communication after the sale was also lacking. Despite multiple attempts to follow up, Patrick Morris, the sales manager, did not respond. It took several days of follow‑up before we finally received a signed WE OWE form stating the lifetime hybrid battery and components coverage — something that should have been provided upfront, not after repeated requests. Patrick Morris also needs to stop promising a lifetime warranty on the hybrid battery and components with no limitation when this does not exist in the final paperwork. This same promise is being repeated by the sales department — specifically Po — and we were told they have been offering this for over a year. This is being used as a sales tactic, and Patrick repeatedly stated that Daytona Toyota is the only dealership offering it. Mr. Morris only replied after I stated in writing that the issues would be escalated to the General Manager and beyond, at which point he explained he had been out sick. While I appreciated the eventual response, it came only after escalation was mentioned, not through proactive customer service.
The remote sales experience with Po was excellent, but the follow‑through, communication, and transparency after the sale have been far below expectations. Given our consistently positive experiences with Luis Torres at Beaver Toyota, this contrast was especially noticeable.
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by Nestletea
Other Employees Tagged:
Kiki Ikram Rosell
, Patrick Morris - Sales Manager - Very Poor Experience
Jun 08, 2026 -
Daytona Toyota responded
We truly appreciate you sharing your experience with us, and we understand how disappointing it is when expectations set during the sales process are not met afterward. It's clear that the communication and follow-through you encountered did not align with the high standards we strive for, and we sincerely apologize for any frustration this has caused. We want to ensure that your concerns are addressed properly, so please feel free to reach out to Jeff Ruda at 386-291-4923.
Jun 12, 2026 -
Nestletea responded
I have now sent two emails to Jeff Ruda, with no response:
6/11/2026
Hi Mr. Ruda,
I’m reaching out again as I have not yet received a response to my previous message. I want to ensure my email did not get overlooked, as the concerns I raised still require review and follow‑up.
To clarify, we did ultimately receive the signed WE OWE documenting the lifetime hybrid battery and hybrid components coverage. However, the issues surrounding how that warranty was represented during the sales and financing process — along with the unresolved Drive Connect provisioning and the lack of accurate information regarding GAP coverage through Space Coast Credit Union — remain unaddressed.
As mentioned in my earlier email, Toyota Connected Services confirmed that the Drive Connect trial simply needs to be provisioned by the dealership, yet this has still not been completed. Additionally, the discrepancy between what was repeatedly promised during the sales process and what was actually included in the official paperwork is something we would like properly reviewed.
Since we were directed to contact you after posting our DealerRater review, I want to ensure you have had the opportunity to look through the full correspondence between myself, Po, Kiki, and Patrick. These issues are important to us, and we would appreciate confirmation that they are being reviewed and will be addressed appropriately.
Thank you,
6/8/2026
Hi Mr. Ruda,
I'm reaching out as a follow-up to the message I shared regarding our recent experience with Daytona Toyota. I was asked to contact you directly after posting my review on DealerRater.com, so I wanted to ensure you received the full context and have everything needed to review the situation thoroughly. The review is below this follow-up email and has all concerns stated.
Our initial buying experience was genuinely great. Even though the entire purchase was completed remotely by email and phone, Po was responsive, helpful, and made the process smooth. He also immediately mailed the missing USB cables for the new vehicle, which we appreciated. Unfortunately, everything after the paperwork was finalized has been a very different experience.
The primary reason we chose Daytona Toyota over Beaver Toyota was the promise of a lifetime warranty on the hybrid battery and hybrid components for our new RAV4 Hybrid. This was repeatedly emphasized during the sales process. However, when we reached the financing stage with Kiki Rosell, the promised warranty paperwork did not exist, and nothing in the documents reflected what we had been assured. While we appreciated her securing the teacher-discounted rate through Space Coast Credit Union, the lack of transparency around GAP coverage was frustrating—especially since SCCU offers the same coverage for $499 compared to the dealership’s $1,500 product.
We also encountered issues with Drive Connect. Toyota Connected Services confirmed that the trial simply needed to be provisioned by the dealership, which aligned with what Po told us. Instead, we received a dismissive and incorrect response stating we needed to physically come into a dealership, contradicting both Toyota Connected Services and Po. This issue remains unresolved.
Communication after the sale was another major concern. Despite multiple attempts to follow up, we did not receive timely responses from Patrick Morris. It took several days before we finally received a signed WE OWE form for the lifetime hybrid battery and components coverage—something that should have been provided upfront. Additionally, the dealership continues to promise a lifetime hybrid battery warranty with no limitations, even though this is not reflected in the final paperwork. This appears to be a recurring sales tactic, and it was repeatedly emphasized to us that Daytona Toyota is the only dealership offering it.
Given all of this, I would appreciate follow-up once you have reviewed all correspondence between myself, Po, Kiki, and Patrick. I want to ensure that the concerns are fully understood and addressed appropriately.
Thank you for your time.
Jun 16, 2026 -
Nestletea responded
I am writing this follow‑up review to document several ongoing issues with my recent purchase experience at Daytona Toyota. While the initial sales process was smooth, the post‑sale experience has been extremely disappointing and continues to require unnecessary follow‑up on my part.
On Friday, June 12th, I received a call from Mr. Jeff Ruda, who assured me he was going directly to the appropriate department to resolve the Drive Connect provisioning issue immediately. He later stated he would be speaking with the service manager today (6/16) to ensure it will be handled. Therefore, I still have not received confirmation that the Drive Connect provisioning has been completed.
During that same call, Mr. Ruda told me he had personally spoken with Space Coast Credit Union regarding GAP coverage and informed me that the dealership’s GAP offered better coverage and that Space Coast’s GAP was not refundable. This information was incorrect. Space Coast offers both refundable and non‑refundable GAP plans, and their deductible coverage is actually better—$500 for minor accidents and $1,000 if the vehicle is totaled. This directly contradicts what I was told by the dealership.
We are also still waiting for the maintenance plan refund to be sent to Space Coast Credit Union. The cancellation paperwork was processed by Kiki on June 2, 2026, yet the refund has still not been received by the lender. This delay is unacceptable and needs to be resolved.
Additionally, I am still waiting for the written email (as discussed with Mr. Ruda by phone) outlining the lifetime powertrain and lifetime hybrid and components coverage. He stated that the official paperwork would be forwarded once it goes through legal, but I have not received the promised email with the details.
The only positive update so far is that the dealership has finally completed their portion of the title work, which allows us to proceed with refinancing through Suncoast Credit Union at 4.5% APR for eco‑friendly vehicles. I appreciate that this step was completed, but the number of unresolved issues still outweighs the progress made.
Once our refinance is completed, we will be canceling the dealership GAP plan and switching to the credit union’s refundable GAP Plus plan, which is nearly half the cost and provides stronger deductible protection.
Overall, the lack of accuracy, follow‑through, and timely communication has made this experience far more stressful than it should have been. I hope the dealership will address these outstanding issues promptly and improve their post‑sale support for future customers.
Po was a go-getter from the start.
He greeted us immediately when we arrived and went above and beyond to inform us about the car’s features and offer a test drive. He took good care o
He greeted us immediately when we arrived and went above and beyond to inform us about the car’s features and offer a test drive. He took good care of us and was friendly and professional. We appreciated his welcoming personality and knowledge.
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by Kooljul2000
May 29, 2026 -
Daytona Toyota responded
What a fantastic vibe you brought to your visit! Po definitely knows how to make an impression and keep things lively while sharing all the details about the ride. We’re always here to help you enjoy every mile ahead!
Fantastic new showroom and facilities.
I recently purchased a new Tundra 1794 and was very pleased with the process.
I recently purchased a new Tundra 1794 and was very pleased with the process.
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by JCONRAD7739
Verified Customer
Verified Customer
May 26, 2026 -
Daytona Toyota responded
What an exciting ride with that new Tundra! Our showroom is designed for great experiences, and it's awesome to hear you enjoyed the process. We’re always here to keep the good times rolling with your new truck!
My story is so amazing.
how I met this boy a year ago when I was just dreaming of a new car and wanted to test drive a few hybrids (manifesting) and he made me feel like he
how I met this boy a year ago when I was just dreaming of a new car and wanted to test drive a few hybrids (manifesting) and he made me feel like he was a friend and he understood exactly where I was in life and what I wanted. Since then i’ve been praying fervently for a car! So a year later, I work a good job and have the opportunity to get a new car and I came back and demanded to see Po! He made it a dream come true because the car I have now is my DREAM CAR 2026 Camry SE hybrid, cherry red, black rims, wireless carplay, leather seats, just perfect and he made the process so budget-friendly and transparent, if you go to Daytona Toyota, you gotta see him especially if you are GenZ lol. TYSM!
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by rosa
May 14, 2026 -
Daytona Toyota responded
What an incredible journey you’ve shared! It’s awesome to hear how Po helped turn your dream into reality with that stunning cherry red Camry SE hybrid. Enjoy every drive in your new ride, and remember, the road ahead is all yours!
Daytona Toyota is beautiful, clean and modern.
Purchasing my vehicle was efficient, seamless and very transparent.
Purchasing my vehicle was efficient, seamless and very transparent.
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by dcrosby321
May 14, 2026 -
Daytona Toyota responded
It's great to hear you enjoyed the vibe around here. We love keeping things fresh and inviting! Navigating a vehicle purchase should feel clear and straightforward, so we’re glad that came through for you. If you have any fun road trip plans with your new ride, we’d love to hear about them!
Such a wonderful experience.
This is my second purchase from Po. He is a true gentleman and very knowledgeable. Before, during, and after both purchases he delivered exceptional
This is my second purchase from Po. He is a true gentleman and very knowledgeable. Before, during, and after both purchases he delivered exceptional service. I can absolutely and wholeheartedly recommend him to friends, family, and anyone looking to purchase a Toyota.
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by ntanturri
May 14, 2026 -
Daytona Toyota responded
It is such a pleasure to hear about your experience with Po! He truly brings a special touch to the process, and it sounds like he made your second purchase just as memorable as the first. We’re excited to welcome your friends and family to our dealership for their own journeys!
Kiki was quick to go through all of the financing
documents and get me out the door asap
documents and get me out the door asap
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by sheacb223
Apr 27, 2026 -
Daytona Toyota responded
Kiki certainly knows how to keep things moving along! It’s always our goal to make the process efficient while ensuring everything is clear for our customers. We're excited to hear you had such a smooth experience and look forward to seeing you again!
Absolutely amazing experience!
Po was friendly, knowledgeable and answered all of our questions thoroughly. It’s rare to find someone who genuinely cares about customer satisfactio
Po was friendly, knowledgeable and answered all of our questions thoroughly. It’s rare to find someone who genuinely cares about customer satisfaction the way he does!
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by Renabugay
Apr 27, 2026 -
Daytona Toyota responded
What a joy to hear about your experience! Po truly has a talent for connecting with customers and making sure every question gets the attention it deserves. We’re proud to have him on our team, and we can't wait to see you again for your next visit!
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