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Latzu Lara
Latzu Lara at San Antonio Dodge Chrysler Jeep Ram

Latzu Lara

Finance Director

San Antonio Dodge Chrysler Jeep Ram

11910 I-35
San Antonio, TX 78233

Contact Me
4.7
574 Reviews

Dealership Experience

5 yrs, 8 mos

Industry Experience

24 yrs, 8 mos

Languages Spoken

Spanish Spanish

4.7

574 Reviews

Write a Review

574 Reviews of Latzu Lara

August 28, 2026

Dealership Rating
Employee Rating

Fast and frustration free. Fast and frustration free. Had the model I was looking for and was accommodating to my needs. Was ready to make a sale. More

by PENDERGAST9521
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

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Aug 28, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Streamlining the purchase process is at the heart of our sales team’s approach. Knowing our effort resulted in a fast, frustration-free experience for you is rewarding. We’re glad we had the Dodge Durango you wanted ready and could accommodate your needs. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

July 22, 2026

Dealership Rating
Employee Rating

Every one was exceedingly helpful. It was the best experience at a dealership that I have had in a very long time. More

by JNMARTINEZ090397
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Regan Ramey, Chad Diab

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Jul 23, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We’re delighted our team could make your Ram 1500 purchase such a positive experience. Congratulations and enjoy driving your new Ram 1500. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

July 02, 2026

Dealership Rating
Employee Rating

Luke was very nice and extremely helpful. Latzu was also very helpful, everyone was awesome. The energy was definitely there. More

by ALFEREZ54
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

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Jul 03, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We’re delighted Latzu and our team provided helpful service and positive energy for your new Jeep Gladiator purchase. Enjoy your Gladiator, and feel free to reach out if you need anything further. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

June 24, 2026

Dealership Rating
Employee Rating

Excellent The team there was excellent to deal with, lots of charisma... in and out in 2 hours More

by STERLINGDUBOSE09
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

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Jun 24, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It’s great to hear that our charismatic team made your new Ram purchase both energetic and efficient, wrapping it up in just two hours. Thank you for sharing your positive experience. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

June 14, 2026

Dealership Rating
Employee Rating

Good experience . . not too much conversation with our salesman . We did not ring bell. Why? I guess buying a used car we weren’t worthy . Also left truck on Empty gas More

by marada17
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Spencer Ramos

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Jun 16, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you, and we will reach out. We'd love to get to the bottom of this and turn things around for you. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

June 13, 2026

Dealership Rating
Employee Rating

Fantastic experience, Rolland was phenomenal Rolland was excellent in showing us a range of vehicles and allowing us to make a decision on our timeline. Great experience. The dealership also beat a carmax q More

by TREVORMOSLEY42
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

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Jun 13, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We appreciate hearing about your fantastic experience leasing a new Jeep Grand Wagoneer. We’re glad Latzu could walk you through our selection at your pace and that we provided a stronger offer on your trade-in. Enjoy every mile in your Grand Wagoneer! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

May 24, 2026

Dealership Rating
Employee Rating

Everyone was so nice and if there was a rating of 10 I would give it More

by Kristina Bostick
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

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May 25, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for the perfect rating and for sharing how friendly our team was. Enjoy your new Ram and reach out if you need anything down the road. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

May 06, 2026

Dealership Rating
Employee Rating

Was smooth transition into a new vehicle. This was the second vehicle I purchased at San Antonio CDJR. More

by slip20
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jorge Perez Hernandez, Kerstan Thomas

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May 06, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We appreciate you returning to us for your second Ram purchase. It’s great to hear the handoff into your new Ram 2500 was seamless. Please reach out if there’s anything more we can assist you with down the road. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 19, 2026

Dealership Rating
Employee Rating

Sales person was attentive and helpful, price was fair, financing department was excellent. Overall outstanding experience. More

by craigluedke
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Sam Houston , Dennis Erazo, Isabelle Hohmann

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Apr 19, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for highlighting our attentive sales support, fair pricing, and smooth financing during your purchase of a used Chevrolet Silverado 1500. We appreciate your feedback and hope you enjoy driving your Silverado. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 16, 2026

Dealership Rating
Employee Rating

Dealership was great salesman and entire team was awesome Very professional and great customer service More

by Brickbuilt95
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Print
Apr 16, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It’s great to hear Latzu and the team provided professional service and support. Congratulations on your new Ram purchase and thank you for the fantastic feedback. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

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