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Latzu Lara

Overview Reviews (572) Inventory (477)

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Latzu Lara

Finance Director

San Antonio Dodge Chrysler Jeep Ram

11910 I-35
San Antonio, TX 78233

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4.7

572 Reviews

Overview Reviews (572) Inventory (477)

Dealership Experience

5 yrs, 6 mos

Industry Experience

24 yrs, 6 mos

Languages Spoken

Spanish

4.7

572 Reviews

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This rating includes all reviews, with more weight given to recent reviews.

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572 Reviews of Latzu Lara

July 02, 2026

Dealership Rating

Employee Rating

Luke was very nice and extremely helpful. Latzu was also very helpful, everyone was awesome. The energy was definitely there. Latzu was also very helpful, everyone was awesome. The energy was definitely there. More

by ALFEREZ54

Verified Customer

Recommend Dealer

Yes

Other Employees Tagged: Latzu Lara

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Jul 03, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

We’re delighted Latzu and our team provided helpful service and positive energy for your new Jeep Gladiator purchase. Enjoy your Gladiator, and feel free to reach out if you need anything further. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

June 24, 2026

Dealership Rating

Employee Rating

Excellent The team there was excellent to deal with, lots of charisma... in and out in 2 hours of charisma... in and out in 2 hours More

by STERLINGDUBOSE09

Verified Customer

Recommend Dealer

Yes

Other Employees Tagged: Latzu Lara

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Jun 24, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

It’s great to hear that our charismatic team made your new Ram purchase both energetic and efficient, wrapping it up in just two hours. Thank you for sharing your positive experience. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

June 14, 2026

Dealership Rating

Employee Rating

Good experience . . not too much conversation with our salesman . We did not ring bell. Why? I guess buying a used car we weren’t worthy . Also left truck on Empty gas . not too much conversation with our salesman . We did not ring bell. Why? I guess buying a used car we weren’t worthy . Also left truck on Empty gas tank . Why ?? More

by marada17

Verified Customer

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Spencer Ramos

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Jun 16, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you, and we will reach out. We'd love to get to the bottom of this and turn things around for you. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

June 13, 2026

Dealership Rating

Employee Rating

Fantastic experience, Rolland was phenomenal Rolland was excellent in showing us a range of vehicles and allowing us to make a decision on our timeline. Great experience. The dealership also beat a carmax q excellent in showing us a range of vehicles and allowing us to make a decision on our timeline. Great experience. The dealership also beat a carmax quote for my existing vehicle More

by TREVORMOSLEY42

Verified Customer

Recommend Dealer

Yes

Other Employees Tagged: Latzu Lara

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Jun 13, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

We appreciate hearing about your fantastic experience leasing a new Jeep Grand Wagoneer. We’re glad Latzu could walk you through our selection at your pace and that we provided a stronger offer on your trade-in. Enjoy every mile in your Grand Wagoneer! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

May 24, 2026

Dealership Rating

Employee Rating

Everyone was so nice and if there was a rating of 10 I would give it would give it More

by Kristina Bostick

Verified Customer

Recommend Dealer

Yes

Other Employees Tagged: Latzu Lara

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May 25, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for the perfect rating and for sharing how friendly our team was. Enjoy your new Ram and reach out if you need anything down the road. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

May 06, 2026

Dealership Rating

Employee Rating

Was smooth transition into a new vehicle. This was the second vehicle I purchased at San Antonio CDJR. This was the second vehicle I purchased at San Antonio CDJR. More

by slip20

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Kerstan Thomas , Jorge Perez Hernandez

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May 06, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

We appreciate you returning to us for your second Ram purchase. It’s great to hear the handoff into your new Ram 2500 was seamless. Please reach out if there’s anything more we can assist you with down the road. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 19, 2026

Dealership Rating

Employee Rating

Sales person was attentive and helpful, price was fair, financing department was excellent. Overall outstanding experience. financing department was excellent. Overall outstanding experience. More

by craigluedke

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Sam Houston , Dennis Erazo, Isabelle Hohmann

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Apr 19, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for highlighting our attentive sales support, fair pricing, and smooth financing during your purchase of a used Chevrolet Silverado 1500. We appreciate your feedback and hope you enjoy driving your Silverado. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 16, 2026

Dealership Rating

Employee Rating

Dealership was great salesman and entire team was awesome Very professional and great customer service Very professional and great customer service More

by Brickbuilt95

Verified Customer

Recommend Dealer

Yes

Other Employees Tagged: Latzu Lara

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Apr 16, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

It’s great to hear Latzu and the team provided professional service and support. Congratulations on your new Ram purchase and thank you for the fantastic feedback. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 14, 2026

Dealership Rating

Employee Rating

Elijah was awesome but financing gave a whole issue when we were not financially through dodge as well as one of the managers tried bringing us a 4 thousand dollar price that was more then what was agreed a we were not financially through dodge as well as one of the managers tried bringing us a 4 thousand dollar price that was more then what was agreed and we fixed that he just kept repeating I’ve worked with navy fed a lot of times not knowing I work at navy fed and have been a manager for navy fed over seas. Very unprofessional in the end we got what we wanted but am definitely turned off by poor management and bad tactics. Adam Cantu tried to pull a snake move. And Latzu was just complimented. More

by AdamCantudobetterlol

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Other Employees Tagged: Randle Harrelson, Shady Diab, Elijah Torres, Adam Cantu , Dennis Erazo

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Apr 18, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly. We'd love to get to the bottom of this and turn things around for you. Mauricio Hernandez - General Manager MoHernandez@sanantoniodcj.com

March 31, 2026

Dealership Rating

Employee Rating

Amazing people, very helpful. Mark Rodriguez and Kersten Thomas were excellent. Would by from here again from these two guys. Mark Rodriguez and Kersten Thomas were excellent. Would by from here again from these two guys. More

by MTMALLOY_2001

Verified Customer

Recommend Dealer

Yes

Other Employees Tagged: Latzu Lara

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Mar 31, 2026 -

San Antonio Dodge Chrysler Jeep Ram responded

It’s wonderful to hear how helpful our staff was when you picked up your new Jeep. Latzu is glad you felt supported and looks forward to helping you again. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

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