Latzu Lara
Latzu Lara at San Antonio Dodge Chrysler Jeep Ram

Latzu Lara

Finance Director

San Antonio Dodge Chrysler Jeep Ram

11910 I-35
San Antonio, TX 78233

Contact Me
4.7
567 Reviews

Dealership Experience

5 yrs, 4 mos

Industry Experience

24 yrs, 4 mos

Languages Spoken

Spanish Spanish

4.7

567 Reviews

Write a Review

567 Reviews of Latzu Lara

May 06, 2026

Dealership Rating
Employee Rating

Was smooth transition into a new vehicle. This was the second vehicle I purchased at San Antonio CDJR. More

by slip20
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
May 06, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We appreciate you returning to us for your second Ram purchase. It’s great to hear the handoff into your new Ram 2500 was seamless. Please reach out if there’s anything more we can assist you with down the road. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 19, 2026

Dealership Rating
Employee Rating

Sales person was attentive and helpful, price was fair, financing department was excellent. Overall outstanding experience. More

by craigluedke
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Apr 19, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for highlighting our attentive sales support, fair pricing, and smooth financing during your purchase of a used Chevrolet Silverado 1500. We appreciate your feedback and hope you enjoy driving your Silverado. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 16, 2026

Dealership Rating
Employee Rating

Dealership was great salesman and entire team was awesome Very professional and great customer service More

by Brickbuilt95
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Apr 16, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It’s great to hear Latzu and the team provided professional service and support. Congratulations on your new Ram purchase and thank you for the fantastic feedback. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

April 14, 2026

Dealership Rating
Employee Rating

Elijah was awesome but financing gave a whole issue when we were not financially through dodge as well as one of the managers tried bringing us a 4 thousand dollar price that was more then what was agreed a More

by AdamCantudobetterlol
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Apr 18, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly. We'd love to get to the bottom of this and turn things around for you. Mauricio Hernandez - General Manager MoHernandez@sanantoniodcj.com

Apr 18, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly. We'd love to get to the bottom of this and turn things around for you. Mauricio Hernandez - General Manager MoHernandez@sanantoniodcj.com

March 31, 2026

Dealership Rating
Employee Rating

Amazing people, very helpful. Mark Rodriguez and Kersten Thomas were excellent. Would by from here again from these two guys. More

by MTMALLOY_2001
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Mar 31, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It’s wonderful to hear how helpful our staff was when you picked up your new Jeep. Latzu is glad you felt supported and looks forward to helping you again. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 16, 2026

Dealership Rating
Employee Rating

I was very pleased with Steven. He sent me photos of my Jeep and was very knowledgeable and pleasant to deal with. He even delivered my Jeep to Midland, TX. I will recommend this de More

by pwalker7382
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kerstan Thomas , Steven Garcia

Mar 16, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for sharing your experience with Steven. We’re glad he could send photos, answer your questions, and deliver your Jeep to Midland. We appreciate your recommendation and hope you enjoy every drive. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 08, 2026

Dealership Rating
Employee Rating

Elijah was extremely helpful and knowledgeable about Jeep models and the differences between trim levels. He helped me decide on which jeep fit what I needed. More

by dschupbach
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Spencer Ramos, Elijah Torres

Mar 08, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It’s wonderful to know Elijah’s expertise in Jeep trims helped you select the ideal Gladiator. Thank you for the 5 star rating and congratulations on your new Jeep Gladiator. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 04, 2026

Dealership Rating
Employee Rating

The car buying process was quick and straightforward from start to finish. The team made everything easy and I left very satisfied with experience. I would recommend them to anyone looking for a smooth and h More

by mborrego8
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Regan Ramey, Kerstan Thomas

Mar 04, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for choosing a Jeep and sharing your feedback. We’re glad the purchase process was efficient and that our team made everything easy for you. Latzu, Regan, and Kerstan appreciate your recommendation and hope you enjoy your new Jeep. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 04, 2026

Dealership Rating
Employee Rating

Had the truck i wanted at the best price and gave me what I wanted for My trade. More

by jdp95224
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dennis Erazo

Mar 04, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Delighted you found the truck you wanted at an excellent price and received the trade-in value you were looking for. Enjoy your new ride and thank you for choosing us. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

March 03, 2026

Dealership Rating
Employee Rating

Everything was great until we hit the finance manager. We arrived at dealer at 6:00 pm. We had one used car we wanted. It was a cash deal. We didn’t get out until 10:30 pm with no car. The finance manager More

by shoppdg2
Purchase Time
Finance Experience
Recommend Dealer
Yes
Mar 03, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry to hear that you didn't have a 5-star experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Please let us know the best way to reach you. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

1
...

Dealership Inventory (583 Vehicles)

new 2026 Jeep Compass car, priced at $29,364
2026 Jeep Compass
new
Silver Zynith Metallic Clearcoat exterior
Automatic
Four-wheel Drive
new 2026 Jeep Wrangler car, priced at $40,945
2026 Jeep Wrangler
new
Granite Crystal Metallic Clearcoat exterior
Automatic
Four-wheel Drive
used 2021 Mercedes-Benz AMG GLE 63 car, priced at $55,493
2021 Mercedes-Benz AMG GLE 63
used
High-Tech Silver Metallic exterior
Automatic
All-wheel Drive
used 2017 Jeep Grand Cherokee car, priced at $14,350
2017 Jeep Grand Cherokee
used
Bright White Clearcoat exterior
Automatic
Four-wheel Drive
new 2026 Jeep Compass car, priced at $29,745
2026 Jeep Compass
new
Joose exterior
Automatic
Four-wheel Drive
used 2023 Chevrolet Silverado 1500 car, priced at $29,999
2023 Chevrolet Silverado 1500
used
Summit White exterior
Automatic
Four-wheel Drive