Mark has been with CitySide Subaru for 15 years. Known as Mr Magoo (Ask him why), Mark will make your car buying experience not only informative but fun. He is always good for a laugh.
Read moreDealership Experience
25 yrs, 8 mos
Industry Experience
25 yrs, 8 mos
640 Reviews
Write a Review640 Reviews of Mark Lidano
April 23, 2013
Excellent product and excellent customer service. Mark explain the entire process and choices, was informative, yet not pushy, got what was important to me, and helped me learn why this car was for me. A explain the entire process and choices, was informative, yet not pushy, got what was important to me, and helped me learn why this car was for me. Appreciated it. More
April 16, 2013
My old car was on its last legs, and I had done a lot of research about what I wanted. When I decided on a Subaru Forrester, I looked for dealers in the area with financing promotions. After I filled out on research about what I wanted. When I decided on a Subaru Forrester, I looked for dealers in the area with financing promotions. After I filled out one of those "Contact Us" forms on the CitySide Subaru website, I figured I'd have to follow up at some point. But within a day I heard back and my initial questions were answered. Once I heard about their 0% financing deal on 2013 models, I decided to head in. I met with Mark Lidano, and I cannot say enough about how helpful he was. I ended up coming in for a test drive, asking questions, and running numbers on Saturday afternoon, and after sleeping on it and talking about it with my husband, I went back in Sunday to make the purchase. Knowing exactly what I wanted and what my budget was certainly helped me in the process, but having a salesman who was well-informed, patient, and more of a "guide" than a "salesman" was what made me feel comfortable and confident in moving forward with my purchase. I never felt pressured, and he was great about walking me through step by step so that I understood every piece (even things I wouldn't have known to ask). I've had my new car for a few weeks now, and I totally love it! More
April 15, 2013
Fantastic experience from start to finish! Competent sales and finance department who got things done fast. Joe in parts is phenomenal! If you live close you should take you car there for service! They sales and finance department who got things done fast. Joe in parts is phenomenal! If you live close you should take you car there for service! They are great!!! More
Other Employees Tagged: Joe in parts
April 14, 2013
Purchasing a Subaru Outback through Cityside Subaru with Mark Lidano as our sales representative for our SECOND Subara Outback purchase was an efficient and painless process. (I had also sent my brother the Mark Lidano as our sales representative for our SECOND Subara Outback purchase was an efficient and painless process. (I had also sent my brother there for his purchase of a Subaru through Mark about a year ago after our great first experience back in 2010.) We are hooked on Subaru's and would definitely send anyone interested in a Subaru to Belmont, regardless of the fact that IRA Subaru Danvers is much closer. Great experience! More
April 09, 2013
We were in the market for a new Subaru Outback and headed over to City Side to see what they had to offer. Right from the beginning we worked with Mark Lidano who was able to quickly find the exact car we wa over to City Side to see what they had to offer. Right from the beginning we worked with Mark Lidano who was able to quickly find the exact car we wanted, took us for a test drive, and answered all of our questions. Made it really easy to decide that this car was for us and this dealership would be the place to buy it. The finance team (Don and Mike) were excellent, they beat a financing rate that AAA had previously pre-approved us for. They clearly explained everything and didn't provide a 'hard sell' at any time. If your looking for a dealership that will work with you City Side is the place to go! More
Other Employees Tagged: Michael Nelson
April 06, 2013
It was a great experience. Everyone was nice that I had. My dad even said that the next time he's going to buy a car he will go here. Thank you for your good service.. A.J. My dad even said that the next time he's going to buy a car he will go here. Thank you for your good service.. A.J. More
April 01, 2013
I emailed several dealers for an out the door price and I emailed several dealers for an out the door price and Cityside Subaru was equal to the lowest price quoted. Mark's straight forward and no press I emailed several dealers for an out the door price and Cityside Subaru was equal to the lowest price quoted. Mark's straight forward and no pressure sales approach was refreshing. The whole process went smoothly and quickly no last minute extra costs thrown in, the price that was quoted was the price we paid. More
March 19, 2013
So I drove out to CitySide Subaru in our battered, scratched, dented, dog-infested, and whiny 2004 Forester, which we'd bought new from the same dealership (and of which our English setter, Zack, in h scratched, dented, dog-infested, and whiny 2004 Forester, which we'd bought new from the same dealership (and of which our English setter, Zack, in his puppyhood, had eaten the entire back of the back seat). My intention was to get an oil change and an 82,000-mile checkup, which involved checking the brakes and rotating the tires and a few other things. Waited in the very pleasant upstairs lounge/showroom, wandered around, admired the current models. And then it turned out that we absolutely needed, immediately, to repair the brakes, both front and back, and also that we would soon need to do something about a leaky strut, which would mean sinking quite a lot of money into this beat-up car. So I decided to talk with a salesman about possibly trading up to a younger, healthier used Forester. Was introduced to Mark Lidano, who was wonderfully helpful, kind, and patient. He listened carefully to my concerns about finances, pointed me to the perfect 2009 model, rode with me a few minutes to offer pointers on my (now quite rusty) stick-shifting technique (or lack of same), and let me take the car home to collect my husband and bring him back to the dealership for the dreaded negotiations on price. But those went surprisingly smoothly and fast, and we ended up with a combination of price, trade-in value, and extended warranty that seemed eminently fair to us. And then Mark personally took our aftermarket roof rack off the old car so that we could put it on the new one, and also removed our FastLane transponder, which we'd forgotten, and gave us new velcro to attach it to our new steed. Long story short, we went in for an oil change on a jalopy and came away with a real beauty of a car, pristine and immaculate, a gleaming silvery-green/blue with a moon roof and the most comfortable seats I've ever sat in. The next day we drove it to Manhattan, with both of our large dogs in the rear storage area, and a fine time was had by all. THANK YOU, MARK!!! More
March 19, 2013
I had the pleasure of working with Mark Lidano who was a terrific salesperson. He was straightforward and patient which were qualities that enabled me to trust him almost instantaneously. He was very prof terrific salesperson. He was straightforward and patient which were qualities that enabled me to trust him almost instantaneously. He was very professional and reserved judgment with regard to identifying which of the two car models would be the best one for me so as to allow me to come to the conclusion myself. He allowed me to test drive both models and took me on a route that allowed me to see how the cars drove in both city and highway traffic which I appreciated. The buying process went so smoothly from start to finish that it really took the terror out of the car buying process for me. This was the first time that I purchased a car from a dealership and if this is how smoothly the process can go then CitySide Subaru sets a very high bar for other dealerships. Michael Nelson was extremely organized and made the process of securing a great interest rate for my car loan and the signing of the paperwork a breeze. Robert Krasow was attentive as well and responded to my initial email in a timely manner. He helped to remove my City of Boston parking sticker from my trade in vehicle and did a great job of maintaining the integrity of sticker. All in all, I had an outstanding experience at Cityside Subaru and believe that I purchased a vehicle that is a perfect fit for me. Thank you all for helping to make that happen for me:). More
Other Employees Tagged: Michael Nelson , Rob Krasow
March 15, 2013
I just bought my third car at Cityside Subaru since 2003. My new Subaru Forester is a great car at a very reasonable price. I highly recommend Mark Lidano in sales. Mark is personable, honest and profess My new Subaru Forester is a great car at a very reasonable price. I highly recommend Mark Lidano in sales. Mark is personable, honest and professional. More

