Mark has been with CitySide Subaru for 15 years. Known as Mr Magoo (Ask him why), Mark will make your car buying experience not only informative but fun. He is always good for a laugh.
Read moreDealership Experience
25 yrs, 8 mos
Industry Experience
25 yrs, 8 mos
640 Reviews
Write a Review640 Reviews of Mark Lidano
January 12, 2014
Nathan , the sales manager, I/ we have a history with , from prior sales,. Nathan was who we initially spoke with at the dealership also made this sale and then coupled with Mark Lidano, the named salesma from prior sales,. Nathan was who we initially spoke with at the dealership also made this sale and then coupled with Mark Lidano, the named salesman in this transaction. They working jointly in the success of this sale. This dealership is fortunate to have Nathan. His demeanor, his consistency, and his like-ability factor are a marketing bonus.. Mark Lidano works closely with Nathan,, and they have a good repor, makes the customer feel attended to and needs responded to. A win win situation . I have to praise Nathan for his skill and his ability to convey a smooth,unruffled , and approachable style . His sales leadership is clearly mirrored in his sales people in their style and manner. It is a great system, from this perspective. Dealerships are high on the list of disappointing experiences, and most dread the process and the sales people. This is not the case at City Side. That is worth a lot to the consumer. My remarks largely are about the quality and style of the sales manager and the sales (men), (they seem to lack women), in theiir sales personnel. The vehicle can sell itself. For me/ us, what will make or break a deal is the experience with the sales marketing folks. If they don't rmake the sales experience smooth and customer-centered, the sale isnt a go. They are part of the purchase price when buying a new 2014 Subaru Forester Limited. This was a seamless experience and my/our hope is that the marketing strategy remains and strives to be customer-centered. This one positive factor sets CitySide apart from other dealerships My only other comment is about their service department. I most recently had a multi stage experience around a vehicle with Nick, in service, He was helpful, responsive and great at taking care of the customer and the vehicle we had owned, More
Other Employees Tagged: Nathan, Sales Manager
December 23, 2013
I am totally satisfied with the experience, which was informed, patient, and understanding. The car is a dream and handles beautifully, I particularly like the four wheel drive for the snow experience i informed, patient, and understanding. The car is a dream and handles beautifully, I particularly like the four wheel drive for the snow experience in Massachusetts. More
Other Employees Tagged: Michael Nelson
November 04, 2013
I came into the dealership with certain car in mind - a WRX. Mark showed me some WRX's, but asked me a few specific questions about why I wanted that car. Turns out the WRX wasn't right for me at all (I WRX. Mark showed me some WRX's, but asked me a few specific questions about why I wanted that car. Turns out the WRX wasn't right for me at all (I don't want a car requiring premium gas). Mark asked me some more questions, helped me figure out a couple of options that were right for me (Impreza Sport and Crosstrek). Showed me those alternatives also. I went away for a month, during which there was an e-mail or two asking if I had any questions, but no major pestering. I researched. Came in a month later and took a test drive on a Crosstrek. I had researched - had a dollar figure from kbb that was below invoice (I was buying a 2013 in Oct 2013). I wrote the kbb figure on a piece of paper. Mark went away, came back and said "Congratulations, you're a new car owner". No dickering nonsense. Do have one minor regret - when it was time to close the deal, I was sent to discuss extended warranties, etc. with the business manager. I ended up purchasing a "Cityside Special" package: pre-paid regular maintenance for 36 mo + 36 mo extended warranty. I accepted the first figure proposed by the business manager - $2000. In retrospect, realizing that the business manager wrote the $2000 figure by hand, I suspect I could have negotiated that down a bit. Oh well still seems like a good deal. One other caveat.... I chose to get aftermarket leather seats - look great! And aftermarket XMSirius satellite radio - piece of crap. Reception is bad. I've heard AM stations with better reception than this piece of junk. I do not recommend aftermarket XMSirius satellite radio. But the overall experience was very good, hence the positive rating. More
October 24, 2013
Mark was attentive, easy to talk to, and fun to work with. Michael was persistent in resolving a difficult financing situation. I felt very well taken care of while at the dealership by Mark, Michael, with. Michael was persistent in resolving a difficult financing situation. I felt very well taken care of while at the dealership by Mark, Michael, and other members of the staff team there. More
Other Employees Tagged: Michael Nelson
October 10, 2013
We enjoyed buying a car with Mark's help. We love our new Outback! We were pleasantly surprised to find that buying a new car with cityside and Marc Lidano was a breeze. new Outback! We were pleasantly surprised to find that buying a new car with cityside and Marc Lidano was a breeze. More
June 04, 2013
Second used Subaru I've purchased from Mark Lidano. He does a great job of listening to my needs and finding a car that's what I was looking for, and a little more- I walk away with a fun and solid aut He does a great job of listening to my needs and finding a car that's what I was looking for, and a little more- I walk away with a fun and solid automobile that I'm happy to drive. More
May 31, 2013
It was great from start to finish Mark could not be any more helpful with everything he went over the car with me when I picked it up this is the 2nd car I have from Cityside Subaru. more helpful with everything he went over the car with me when I picked it up this is the 2nd car I have from Cityside Subaru. More
May 20, 2013
Easy. No hassle. Reasonable. No sales pitches or trying to sell me a car that I didn't want, unlike some other dealership I've been to. to sell me a car that I didn't want, unlike some other dealership I've been to. More
Other Employees Tagged: Michael Nelson
May 08, 2013
My wife and I went to a lot of dealerships in the New England area (Subaru, Chevy, Toyota, Ford). Cityside Subaru stood out from the rest. Mark took the time to understand what we wanted in a car and a England area (Subaru, Chevy, Toyota, Ford). Cityside Subaru stood out from the rest. Mark took the time to understand what we wanted in a car and also spent a lot of time explaining our different options. It was clear that he wanted us to get the right car. Mike was open and honest with the loan and contract. Great service all around! Thanks, guys! More
Other Employees Tagged: Michael Nelson

