Peter Rice
Peter Rice at Subaru of Columbia

Peter Rice

Sales

Subaru of Columbia

1200 Interstate 70 Dr SW
Columbia, MO 65203

Contact Me
4.9
20 Reviews

Dealership Experience

7 yrs, 9 mos

Industry Experience

7 yrs, 9 mos

Languages Spoken

English English

4.9

20 Reviews

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20 Reviews of Peter Rice

July 20, 2025

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Employee Rating

Awesome no pressure experience. University Subaru has a great selection of preowned vehicles to chose from. More

by higham3
Sales Price Transparency
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Recommend Dealer
Yes

July 12, 2025

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I was really happy with all the people at Subaru dealership. I never felt like I was being pressured into anything. Pete was great to work with. More

by bec
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Taylor Nixon, Nicholas Nixon

July 11, 2025

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Great service as always. Was having an issue with receiving text messages on the car, three different people helped me to troubleshoot. More

by MMTURNER57
Service Price Transparency
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Recommend Dealer
Yes

July 07, 2025

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Great dealership. Bought 4 cars from them. Always work with you to find a suitable solution a the best deal. Very accurate in responding back. Not pushing in buying u More

by GAZANCHI_29
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: J.R. Cochran

June 07, 2025

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We just purchased a new Subaru from Peter and the experience could not have been better. He was extremely responsive but not pushy, and gave us a great deal. I would definitely buy another one from h More

by smw831
Sales Price Transparency
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Recommend Dealer
Yes

May 30, 2025

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Pete was excellent! Dealership itself....We bought into a little extended protection. Skeptical, but hopeful More

by 1dclark78
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Keith Miller, J.R. Cochran

May 24, 2025

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I purchased a 2018 Subaru Outback which I saw on line. Pete, the salesman, was excellent at telling about all the "bells and whistles" on the vehicle as well as noting the radio/screen was malfunctioning. More

by JUDY.LIESER
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Recommend Dealer
Yes

Other Employees Tagged: Taylor Nixon

May 18, 2025

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As a repeat customer, I purchased my new Outback from this dealership based on my prior experience. I can't say enough about Pete Rice and JR Cochran who have provided exceptional service in the past an More

by THEBARTLESONS
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Nan & Merideth in Service Department

May 15, 2025

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Employee Rating

Custom order online. Had to get it transferred from another dealership, didn't matter. Had it ready to go in a week. Fast, friendly and efficient. More

by Lan Y.
Recommend Dealer
Yes

Other Employees Tagged: J.R. Cochran

May 05, 2025

Dealership Rating
Employee Rating

I had a great experience buying a previously owned car from Subaru of Columbia! They treat customers like family More

by snivelyc
Recommend Dealer
Yes

Other Employees Tagged: Taylor Nixon

1

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