Peter Rice

As a repeat customer, I purchased my new Outback from this dealership based on my prior experience. I can't say enough about Pete Rice and JR Cochran who have provided exceptional service in the past an this dealership based on my prior experience. I can't say enough about Pete Rice and JR Cochran who have provided exceptional service in the past and continued to do so this time. The Service Department has also always provided excellent service as well. Subaru of Columbia will always be my first choice when purchasing a new vehicle based on their customer service, honesty and trust they continue to provide. More

by THEBARTLESONS Verified Customer Verified Customer

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Custom order online. Had to get it transferred from another dealership, didn't matter. Had it ready to go in a week. Fast, friendly and efficient. Had to get it transferred from another dealership, didn't matter. Had it ready to go in a week. Fast, friendly and efficient. More

by Lan Y. Verified Customer Verified Customer

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I had a great experience buying a previously owned car from Subaru of Columbia! They treat customers like family from Subaru of Columbia! They treat customers like family More

by snivelyc Verified Customer Verified Customer

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Everything was handled smoothly and Pete answered all my questions with professionalism. Kudos to the team! questions with professionalism. Kudos to the team! More

by palomoronamae Verified Customer Verified Customer

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The team at Subaru has been supportive and friendly to me since I bought my first Subaru in 2017. It is one of reasons I bought another one with them. since I bought my first Subaru in 2017. It is one of reasons I bought another one with them. More

by masumoke Verified Customer Verified Customer

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Pete was great. He answered all my questions & I never felt pressured by him at all. I highly recommend him! He answered all my questions & I never felt pressured by him at all. I highly recommend him! More

by judicrenshaw Verified Customer Verified Customer

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The staff is friendly, knowledgeable and competent. They are easy to work with and well organized. They are easy to work with and well organized. More

by DJR14914 Verified Customer Verified Customer

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There were internet issues or something with taking debit cards. River warned me, addressed the issue, and there ended up being no problems after all. There were nice refreshments-glad they had Mnt Dew in cards. River warned me, addressed the issue, and there ended up being no problems after all. There were nice refreshments-glad they had Mnt Dew in the refrigerator, cookies were yummy too. My sales guy saw me while I was waiting and checked in with me. More

by KATE.KLEIN Verified Customer Verified Customer

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Taylor & JR went above and beyond to make this purchase happen! Thanks to Peter also for your hospitality when I arrived at the dealership. So happy to have purchased my 4th Subaru (2025 Subaru Forester happen! Thanks to Peter also for your hospitality when I arrived at the dealership. So happy to have purchased my 4th Subaru (2025 Subaru Forester Touring) from Subaru of Columbia!! Highly recommend!!!! More

by Gsmith-Springfield Verified Customer Verified Customer

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Peter was kind, informative and patient. We never felt rushed and all our questions were answered. Overall, staff was responsive and courteous. We never felt rushed and all our questions were answered. Overall, staff was responsive and courteous. More

by bencianciosi Verified Customer Verified Customer

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