Peter Rice
Peter Rice at Subaru of Columbia

Peter Rice

Sales

Subaru of Columbia

1200 Interstate 70 Dr SW
Columbia, MO 65203

Contact Me
4.9
24 Reviews

Dealership Experience

8 yrs, 3 mos

Industry Experience

8 yrs, 3 mos

Languages Spoken

English English

4.9

24 Reviews

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24 Reviews of Peter Rice

January 10, 2026

Dealership Rating
Employee Rating

Every thing went well everyone was very professional great car buying experience well buy from them in the future More

by BARRY
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jan 10, 2026

Subaru of Columbia responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

January 08, 2026

Dealership Rating
Employee Rating

Subaru of Columbia is my car dealership for life. This is the second care I've bought from them and though I expect my 2026 Crosstrek Premium will last me a long time, when I am ready for a new vehic More

by Beth HHP
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes
Jan 08, 2026

Subaru of Columbia responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

December 07, 2025

Dealership Rating
Employee Rating

River is always helpful, friendly and just a join to work with. Meredith, in the service department is also very helpful More

by DDCRAIGHEAD
Service Price Transparency
Workmanship
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Recommend Dealer
Yes
Dec 07, 2025

Subaru of Columbia responded

Thanks for sharing your thoughts about your experience with Subaru of Columbia. We appreciate your business and hope to see you again soon!

September 19, 2025

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Employee Rating

It was an excellent deal with great pleasure - very good car and great crews, with welcoming atmosphere. More

by Jinsoon Park
Sales Price Transparency
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Recommend Dealer
Yes
Sep 19, 2025

Subaru of Columbia responded

Here at Subaru of Columbia, customer satisfaction is our #1 priority. We always do our best to make sure our customers leave happy! We are glad to hear you enjoyed your experience, and it was a pleasure having you at the dealership. We appreciate your review!

July 20, 2025

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Awesome no pressure experience. University Subaru has a great selection of preowned vehicles to chose from. More

by higham3
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Recommend Dealer
Yes

July 12, 2025

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I was really happy with all the people at Subaru dealership. I never felt like I was being pressured into anything. Pete was great to work with. More

by bec
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Taylor Nixon, Nicholas Nixon

July 11, 2025

Dealership Rating
Employee Rating

Great service as always. Was having an issue with receiving text messages on the car, three different people helped me to troubleshoot. More

by MMTURNER57
Service Price Transparency
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Service Communication
Recommend Dealer
Yes

July 07, 2025

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Great dealership. Bought 4 cars from them. Always work with you to find a suitable solution a the best deal. Very accurate in responding back. Not pushing in buying u More

by GAZANCHI_29
Sales Price Transparency
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Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: J.R. Cochran

June 07, 2025

Dealership Rating
Employee Rating

We just purchased a new Subaru from Peter and the experience could not have been better. He was extremely responsive but not pushy, and gave us a great deal. I would definitely buy another one from h More

by smw831
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

May 30, 2025

Dealership Rating
Employee Rating

Pete was excellent! Dealership itself....We bought into a little extended protection. Skeptical, but hopeful More

by 1dclark78
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Keith Miller, J.R. Cochran

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